Pedigree's launched the Adoption Drive campaign to raise awareness for abandoned & stray dogs in the UK. As part of the campaign, it's commited to donate £1 to the PetPlan Charitable Trust for every view of stray dog Charlie's video on youtube.

http://www.youtube.com/wearefordogs#p/u/3/CFb3CIchBFw

Found this on the Money saving expert site.

Just by by watching these videos you will be helping these poor stray dogs.

Our staffy was a stray, you could see her ribs, so under weight, when we got her. She's been with us 2 years now. She has given us so much happiness.

Thanks for sharing. A subject very close to my heart and words can't describe what I feel about the human race who can treat animals with such contempt.

I shall pass on that link to everyone I know and post on facebook.

Flicker there should be more people like you. Totally agree with you.
There have been already over 90,000 people logging onto the You Tube Video.
I have also posted to all my contacts too.

They'll also pledge 50p for every *Like* on FB.

http://www.facebook.com/wearefordogs

The ghost leads are really sad.

http://www.flickr.com/photos/wearefo...n/photostream/