On the contrary, I think doing Everton v Blues commentary is a really shrewd move by talkSPORT.
The Tottenham game is live on terrestrial TV, so most listeners interested in that match will be able to watch it, and with it being on 5 Live as well had they gone with commentary on that game you'd have had the usual fragmented audience that you get on Champions League nights.
Another factor here is that talkSPORT don't have a commentary rights deal for Tottenham's European games, so would have had to buy rights on an individual basis as they did last night. Why do this when you can do an exclusive commentary on a match involving a team in Everton who have a similar sized fanbase to Spurs without having to spend any extra money on further rights?
Everton have a large fanbase, including their fair share of supporters living outside Merseyside, so there will be an audience for this game on national radio considering it isn't being carried on British TV.
In fact, it wouldn't surprise me if exclusive commentary on Everton v Blues can draw talkSPORT a larger audience than non-exclusive commentary on Spurs v Milan would, and at a lower cost too.
Personally, I'm interested in both of tonight's games so will be watching ITV1 with talkSPORT on in the background.
The Tottenham game is live on terrestrial TV, so most listeners interested in that match will be able to watch it, and with it being on 5 Live as well had they gone with commentary on that game you'd have had the usual fragmented audience that you get on Champions League nights.
Another factor here is that talkSPORT don't have a commentary rights deal for Tottenham's European games, so would have had to buy rights on an individual basis as they did last night. Why do this when you can do an exclusive commentary on a match involving a team in Everton who have a similar sized fanbase to Spurs without having to spend any extra money on further rights?
Everton have a large fanbase, including their fair share of supporters living outside Merseyside, so there will be an audience for this game on national radio considering it isn't being carried on British TV.
In fact, it wouldn't surprise me if exclusive commentary on Everton v Blues can draw talkSPORT a larger audience than non-exclusive commentary on Spurs v Milan would, and at a lower cost too.
Personally, I'm interested in both of tonight's games so will be watching ITV1 with talkSPORT on in the background.



