[ashjf]

Looks like its heading to iPhone, Android and Blackberry as a paid for app.

http://www.digitalspy.co.uk/digitalt...expansion.html

Hope 4OD does the same

[munta]

I've got a number of issues with this.

1 - Sort out the picture quality issues on ITV Player first. The quality is atrocious especially when watched on a 32in TV
2 - If you are paying for the App, how can they then justify advertising. If they want to continue with advertising then the App should be free.
3 - If the App is anything like ITV Player then its going to be shit. ITV should take a leaf out of the BBCs book and design a good interface
4 - This might be too little and too late. With O2 scrapping unlimited data tariffs, I think people are going to be put off from watching TV on their devices.

[ashjf]

Just noticed, if you download the ITV World Cup 2010 app on iPhone, you can watch ITV1, 2 and 4 Live (no ITV3)

[tvtimes]

IU can also watch itv1 2 BBC 1 2 and news live onjamgo too ill never miss a match now if I'm out