Lets face it. ITV do have a history of doing this.

FFS what a cockup!!! I want to watch the damn game in HD and they completely cockup!!!! I now am going into the SD feed. Complete and utter incompetence on ITV's part.

Why on earth they have the first 2 England games is beyond me when the Beeb can do a much better job!!!!

Whst the f... itv put advert into match just ad goal scored, what are they doing... Never should have football rights.

USELESS!

Wonder if the same happened on normal ITV

pub's all round the country will be going bad

ABSOLUTE CLOWNS

What a bunch of idiots!!!!!!!!!!!! Great time to go to commercial! NOT!!!!

For christs sake! Aaaaahhhhhhh

I HATE YOU ITV.

Bast*rds.

The joy of viewing the world cup on a "professional" broadcaster.

What a bunch of tossers

Unbelievable !
ITV1 HD crashes out just as England score.
When will they get this right ?

Oh yeh, so I see.. THE HD feed seems to be in SD!! JOKE!

Yep same here. Cut to ad break, screen went black then when they returned we'd missed a goal.

ITV YOU HAVE JUST ROYALLY ****** UP BIG TIME!

lmao.

the sooner sky sports take the world cup and we get a professional company running it the better

disgrace! See the ITVHD Dog has now dog-gone!

a few seconds before the goal a advert for hyundai came on.this happen to others ?

Wow that was a quick post but totally agree.First big moment of the world Cup for england and ITV blew it big time

I can't believe it, waited all day for this game and ITV put an advert on when England score. Useless channel.

ITV are a complete bunch of f****rs. Time to complain to OFCOM

i got adverts aswell.

Sorry, but heads should roll.

First the Merseyside Derby; Then the Nick advert; Now this.

Fooking jokers, the lot of them!

Missed the first England goal with an advert after 3 minites. What a ******* disgrace!!!

That's it, never again should ITV HD be allowed to screen England games!!! I missed the goal because of some numpty at ITV cannot drive their machines, and we get adverts during the coverage!!!!and now I'm typing this and missing more of the game...SHOCKING ITV

Can only get SD now HD kaput.