The ratings release won't be for several hours yet, but some interesting tidbits being reported in the press:
Source: Sydney Morning Herald (includes spoilers)
Quote:
“Though last night's viewing figures will not be known until later today, the show has been a massive success for the [Ten] network. Last night's finale was the 84th episode in a season that has set new benchmarks. It has drawn an average 1.85 million for each challenge episode over the season, 1.93 million for each of its regular episodes, and has 11 times passed the 2 million mark. The show, which has screened six nights a week, has been the most-watched program on television on all but a few nights this season.
With figures like that, Ten has been able to command a premium for the advertising spots it sells in the show. According to Faith Campbell, trading director of media-buying agency PHD Australia, 30-second spots in the finale were selling for $45,000 each. Spots in the rest of the season would not have commanded quite that figure, but media buyers estimate that over the entire season Ten's sales team would have sold between $65 million and $80 million in ads.
The success of the show can be measured in other ways, too. The MasterChef magazine sells around 180,000 copies an issue, and MasterChef Australia: The Cookbook (Volume one) has sold more than 160,000 copies, making it the third-best-selling cookbook in Australia since Nielsen Bookscan began collecting data in 2003.”
“Though last night's viewing figures will not be known until later today, the show has been a massive success for the [Ten] network. Last night's finale was the 84th episode in a season that has set new benchmarks. It has drawn an average 1.85 million for each challenge episode over the season, 1.93 million for each of its regular episodes, and has 11 times passed the 2 million mark. The show, which has screened six nights a week, has been the most-watched program on television on all but a few nights this season.
With figures like that, Ten has been able to command a premium for the advertising spots it sells in the show. According to Faith Campbell, trading director of media-buying agency PHD Australia, 30-second spots in the finale were selling for $45,000 each. Spots in the rest of the season would not have commanded quite that figure, but media buyers estimate that over the entire season Ten's sales team would have sold between $65 million and $80 million in ads.
The success of the show can be measured in other ways, too. The MasterChef magazine sells around 180,000 copies an issue, and MasterChef Australia: The Cookbook (Volume one) has sold more than 160,000 copies, making it the third-best-selling cookbook in Australia since Nielsen Bookscan began collecting data in 2003.”
Source: Sydney Morning Herald (includes spoilers)




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