But the 65+ are less susceptible to advertising and less liekly to switch brands....they know what they like adn they stick to it

After several years absence Monday Night Football returns to Sky Sports tonight. Its a big one too, Man U v Newcastle.

Any predictions?

It's sure to be the largest multichannel audience, but will it beat any of the main five?

I don't suppose BARB have updated their panel with the new BT and TUTV subscribers.

LOL at DSB actually going up in the ratings. I wonder if the final will see it go back to what it started, now that would be funny.

The fact is over 65s will watch lots of Television, 16-34's don't. Thats why advertisers will pay a premium for them as they are so much harder to reach.


Thanks for the figures Matt,

Well, hopefully - though I'll be watching it down the pub - and pub viewers does dent audiences.

So, I'm thinking 2-2.5m - Man Utd are always popular, and Monday Night Football is at home on Sky Sports.

Plus - apart from the soaps - there's not much competition.

Really poor start for Must Be The Music.

Same for ITV at 9pm, even losing out to Big Brother which seemed to do a bit better than it has lately?

DSB still isn't doing well, but the good news for Five is that it wasn't embarrassingly low this week and the Cheryl Cole doc and the film made for a far better night than last week.

Brilliant rating for Secret Britain. I heard that it's basically Countryfile but with a different name so maybe we shouldn't be too surprised it did well. There's a big audience for this kind of thing. I thought Vexed would've done better because there was no drama competition at the time and was sandwiched between two well-rated programmes. It's had some poor reviews so I expect it to fall about half a million next week.

ITV just don't get it that people who like to watch factual programmes like the Balloon Adventure are watching Countryfile on BBC1. It's poor scheduling. The first series didn't do too well anyway so why was it brought back in the first place? Another good rating for Heartbeat - it's such a shame that the pressures of commercial television means it can't continue. The demographic point is a fair one though: Identity was getting 1 and a half million fewer viewers than Heartbeat for its last two episodes but ITV made more advertising revenue from that due to its younger-skewing and more upmarket audience. Not to mention Heartbeat's reportedly more expensive than 90% of ITV's other dramas.

Very poor for the Jeremy Beedle show, I guess its ratings are dependent on who the show is focussing on. Big Brother did quite well compared to last Sunday and good to see Don't Stop Believing's audience nearly double week-on-week. Its rating is still lower than the pre-series expectations but I'm glad it rallied back from last week's series low. Looks like Dancc was right - there's only enough room for one singing talent show at the moment and that's The X Factor.

Yes, it did. The BBC even 25 minutes of swimming scheduled at 7pm on BBC3 that they replaced with Great Movie Mistakes.

They must have been swimming faster than expected.

I think they were supposed to be airing Tom Daley's defence of his European title in those slots but it was dropped when he pulled out due to injury.

I think that's poor for MBTM considering the immense hype and advertising campaign. And on the same night DSB stages somewhat of a mini recovery.

spoilers

BBC1
SHERLOCK (SUN 2100) 8.66
THE DEEP (TUE 2102) 5.62
MISTRESSES (THU 2103) 4.64
LAST OF THE SUMMER WINE (SUN 1929) 4.06

BBC2
THE NORMANS (WED 2103) 3.32
HAVE I GOT A LITTLE BIT MORE NEWS FOR YO (SAT 2102) 2.13

ITV1
IDENTITY (MON 2100) 3.82
THE UNFORGETTABLE... (SUN 2102) 3.57

C4
CUTTING EDGE: NEWLYWEDS: ONE YEAR ITCH (WED 2102) 2.7
UNDERCOVER BOSS (THU 2101) 2.09

there are no Five programmes

Multichannel
CHELSEA V MAN UTD-LIVE (SUN 1437) Sky Sports 1 1.16
BENIDORM (MON 2134) ITV4 0.97
BENIDORM (MON 2103) ITV4 0.97

back when it's all live

Saturday 16th August
Channel 4 [Inc+1]

Come Dine With Me Down Under: 1.57m
Elizabeth: 1.19m
The Queen: 1.34m
Big Brother: 1.71m
Misfits: 0.61m

My idea of heaven

Whats with the face lol, thats quite high for a Saturday i think

Including +1, as far as I'm aware that's the lowest if the series.

*ahem*

anyways data for week ending 8th August 2010, now available onBARB website

enjoy!

Saturday episodes are notoriously low in viewing figures

mainly because everyone knows who's been evicted, so half of the show is redundent. The only time Saturday shows got decent(ish) figures was when they had the live tasks

21/30 for BBC3! I think that's their best ever m/c performance, isn't it? With 1.7% share, they're starting to get close to ITV2/3 (which considering BBC3's limited broadcast hours is pretty good going).

K

Barb finals including HD

Sherlock had a final of 9.2m.
The Deep 6m
Mistresses 4.8m


Heartbeat 5.3m
Identity 4m

ITV2's ratings are missing from that list. Good performance from BBC3 nevertheless.

Saturdays are always low.... last night got 2.5m, the highest Sunday in like 4 weeks.

yep no ITV2 progs, but hopefully will be in 6 weeks

you guys might want to re-do 20th June 2010, first set of amendment progs. I think the plan is to get backdata on website over next few weeks, as well as normal amendments from 20/06/10 onwards (which'll be fun for me to do)

Wednesday will be your day to check, though I'll try to post on here to let you know otherwise

Aah! Tks. Looking at the previous weeks figures, it looks like the "Peter/Katie" shows should be on that list (if they were on that week) so the last two BBC3 shows would drop off the bottom...

K

For BB addicts like myself obvious:

BARB Official Ratings for week ending August 8th [including +1]:

Mon 2nd August: 2.9m
Tue 3rd August: 2.8m
Wed 4th August: 2.9m
Thu 5th August: 2.8m
Fri 6th August 9pm: 2.9m
Fri 6th August 10:35pm: 2.8m
Sat 7th August: 2.2m
Sun 8th August: 2.6m

Week 8 official average: 2.8m

Series average remains at 2.9m.

Hope is not lost, its only 0.1m down on the 2.9m on the previous 2 weeks

I think you have to give it some credit really. Going into the series 1m was probably not what they had in mind, but to almost double its audience week-on-week is very good going and I'm willing to bet even Five were pleasantly surprised with that result in what's been a difficult week for the broadcaster.

Matilda is very reliable though and would have delivered a solid lead-in.