Quite impressed with alot of thoes ratings, BB, Sex Ed Show, Identity. Although Rev Seems to have lost around 25% of it's audience from last week, which is surprising as all the feedback i heard was nearly all positive!

The more i look at the BB rating the better i think it is up against 2 of the biggest shows in the country.

Also, it is worth noting that this weeks (first 3 days, saturday-monday), ratings are up on last weeks first 3 days.
(last weeks in brackets)

Saturday- 2.1m (1.7m)
Sunday- 2.85m (2.5m)
Monday- 2.3m with huge competition and unusual slot (2.2m)

So if we look at the trail, Tues normally does better than Monday by around 200-400,000 and also with last night being up against the soaps and on in the 8pm slot, tonight we could see a 400,000+ increase on last night... so 2.7m for tonight? (which would beat the 2.4m that last Tues got, beating previous week rating again).

So if it wasnt for the 8pm slots this week, it looks like we would have comfortably beat the last 2 weeks rating averages... we could still beat it.

Week 1 average- 2.9m (official of 3.3m)
Week 2 average- 2.4m
Week 3 averaage- 2.4m
Week 4 average SO FAR- 2.3m-2.4m

Also i think D.M.N was right about the twitter % and guessing how well the show can do, he predicted 2.1-2.3m based on twitter and he was correct with 2.3m.

So we can always use Twitter to predict the ratings.

Channel 4 Sales is saying 2.21m for Big Brother.

Still solid though for it though. Identity did well, as did the soaps even if the shares are low.

Breakdown for Identity:

21:00 6.0m 26.0%
21:15 5.7m 24.3%
21:30 5.6m 23.5%
21:45 5.1m 21.8%

So, a 0.9m drop throughout the hour. The first 45 mins were actually pretty stable - was there an early finish which dragged down the last 15 minute average? However I still don't think it bodes too well for a 5m+ average next week. It'll need to retain 86%+ of its audience which most new weekly ITV drama fail to do so.

Identity did well last night.

ITV2 doesn't do itself any favours with ideas like splitting the America's Got Talent quarter finals into two parts with a two-hour gap in between. Absolutely ridiculous they are airing them at 8pm and 11pm.


The Sun says a November 12th start, which seems a bit specific. That would be a Friday, but my guess would be they'll start filming on the Friday and broadcasting on the Sunday.


It did very well to keep above 2m and undoubtedly boosted by yesterdays events - probably by 500,000 or so I'd guess. That's what the live feed does for you C4 - creates buzz all day with little effort from yourselves. If it had been last year we'd have known very little about what was happening and nobody would care enough to watch the main show.

Fantastic start for Identity, considering the weather, about a million more than I expected and it still goes to show when the Monday night crime dramas are on ITV people will watch them. They need to be airing them on a regular basis if they can.

Strong for all soaps and Corrie/Emme not dented by Countryfile as I thought, likewise with EE and BB.

Crimewatch and FIVE's peaktime line up squeezed out by tough competition. Both Police Interceptors and Extraordinary People seem to do much better when there's weaker competition.

The last 15 minutes of ITV's 9pm stuff is always dented as
generally the last ad break runs at about 21:45-21:49 and the
next time trailer comes on at about 21:57 so there isn't
much actual programme in it. Also remember that this breakdown excludes HD so overall I think it's a decent breakdown and the show itself did well. The first episodes of other 9pm
ITV dramas have dropped like this over the hour:

Unforgiven: 0.8m
Whitechapel: 0.7m
Law & Order: UK: 0.8m
The Fixer: 0.8m (series 2, no Corrie lead in)
Married Single Other: 1.3m

Just noticed on C4 Sales that Eragon had 762,000 on Film4 (including +1) last night. BARB is missing some recent data but from what I can tell that is the channel's highest rating in 5 months, just below The Godfather's 802,000 viewers recorded on 5th February. (official)

Mary, Queen of Shops is doing brilliantly considering the tougher competition and it's a shame she moving to Channel 4 as it's a great series although the series is made by Optomen so it could transfer with her but I doubt it. Channel 4 always seem to poach talent when they hit their peak e.g. Heston, Ruth Watson etc

BTW Film4 now running ads for the launch of Film4 HD, which I think launches July 20th on Virgin. Can't see it being exclusive to Virgin for long though - surely wouldn't be viable in the long term.

It depends on the terms- Channel 4 could be getting a good package from Virgin to allow them to keep Film4 HD

Really good start for Identity - its very difficult to launch in summer, but with a decent concept and a couple of well known leads, I suppose it had every chance.

Despite all the howling, Big Brother did alright really, and the two shows after it did very well. Never underestimate the ability of programmes with the word 'Sex' in the title to pull the viewers... The soaps seemed relatively strong last night too - like they're recovering somewhat after the WC disruption.

A shame to see Rev down on BBC Two - it had been quite well recieved as well.

Although sometimes that is questionable. Heston was a good signing and has had a couple of hits, but Ruth Watson was Five's poor-mans Ramsey and without the Hotel Inspector format C4 didn't really have anything for her. She's so not a C4 face either - to put it bluntly the wrong side of 50!

Mary could end up going the same way - they'll probably offer her a series slightly different to begin with, and then come up with a rip-off of her original. I do think though from what little I've seen of her she could fit in at C4 given the right show.

Channel 4 did initially want it to be on Freeview HD. But there just isn't the space at the moment. Post-DSO that may change.

The Queen of Shops format is fantastic and I think Channel 4 would be mad not to bring the format over or at least come up with a similar format.

Heston has worked well mixing his type of shows with the shows that Jamie Oliver was doing, his upcoming series is similar to the Little Chef series one. but I agree about Ruth Watson, Five had the last laugh by signing Alex Polizzi and increasing the ratings for The Hotel Inspector.

Now that Channel 4 Sales is due to take over advertising for the UKTV channels, I wonder if Channel4Sales.com will begin reporting overnight ratings information for the UKTV network as well as their own channels? I guess this would be more likely if Channel 4 had bought Virgin Media's stake in the company as well, but you never know.

I'll be sorry to see idigitalsales go though. Their website did have some interesting information on it, but the ratings section was updated too infrequently to be a particularly useful source.

I'm really pleased for Identity - it did better than I expected. I hope it manages to stay around 4.5 - 5m next week.

I'm really disappointed that ITV are planning to up the budget for I'm A Celeb, considering their financial crisis. If anything, I thought they would want to scale it down. The show is starting to run out of steam. It's been running for years now. Why can't they save up money by scrapping it altogether and trying something new? They've already got The X Factor as a reliable big hitter in the winter months. Why do they need another big reality show?

There's still life left in IAC from a ratings point of view but I agree that the format is very stale now and needs a bit of shake up. Not sure a big cash injection from a supposedly cash-strapped ITV is the answer though. But I agree it does come to something when you have to get Jordan back on as the viewers don't have a clue who anybody else is! Although the BBC rakes in far more money than ITV it seems the latter has a freehand as far as splashing the cash goes - despite pleading poverty.

For me I'm a Celeb has been stale since around the fourth series, but I think ITV know more than anyone that however tight money will be, it is still hugely important to invest in your biggest shows if you want them to continue bringing in revenue for you.


I've not watched it for years but I get the impression that like BB, last year they tried to do I'm a Celeb on the cheap and it didn't really work. This year BB has clearly spent money on the show and they've been rewarded for it (although most the damage has already been done), and I'm sure it'll be the same for I'm a Celeb. Not quite sure what level their ratings were at last year, but if investing in the show is the difference between breaking the 8m barrier or not, it's probably worth it.

I thought Jordan had quit ITV. However, it does look like desperation to have the same contestant three times and maybe ITV are terrified it will fail and leave them even more dependent on Cowell in the autumn. Could IAC be going the way of BB as ITV are even more commercial and ratings driven than C4 and wouldn't give it another chance if it did badly?

Thanks.


ITV must have been thrilled to bits when they found out Crimewatch was airing last night, though. It's hard to think of anything better to launch a drama against, aside from High Street Dreams!

I suppose the drama will live or die by what people thought of last night's episode.

For this revamp of IAC that has been mentioned, how many new 6 part drama-series can you get for £20m?

I am beginning to wonder just how cash strapped ITV actually are given the DS story about a million pound contract for Peter Andre. One of a succession of big contracts in the last year.
As for IAC, well its not on my wishlist but eight million viewers a night for three weeks or so is pretty good going. Never understood what people see in it though.

How many drama series' though get 8m every night?