Hardly surprising, they haven't promoted this final series at all !

I notice there's an hour long EastEnders on Tuesday 20th July, with Holby City starting at 20:30. Unusual for there to be an hour long show on the Tuesday, they usually have them on Thursdays.

Listen very carefully and you can probably hear the sound of ITV staff cobbling together two Emmerdales into one for that evening.

Seems like Hollyoaks is on the up a bit... that first look figure is really decent as is 1.3m for the Channel 4 showing... I swear that the Tuesday two weeks ago it had a figure like 700,000 at 6.30 which was shocking!

I still think Friday will see a bit of a drop though, but hopefully it will start fluctuating around 1m - 1.5m for the 6.30 showing now and the first looks will continue getting around 500,000.

its incredible to think that Nip/Tuck started to a blaze of publicity on skyone, getting was it 1million viewers? now it ends up with 8k viewers on FX.

the show was very much a 'one trick' pony though. I got bored after one series, it was all style and little plot.

Tonight the Night appears to be returning... in an 8pm slot! Could ITV actually win a Summer Saturday primetime?

If Odd One In finds itself against a Wipeout repeat and Magic Numbers vs Tonight the Night, then both could win their slots.

Also, they've got Pirates Of The Caribbean (R) on 18th July after The Open finishes at 7pm.

Depending on what happens with the Golf, ITV could win both nights in primetime.

Odd One In is against 101 Ways To Leave A Gameshow, so I think Saturdays before 9pm are going to be very close this Summer. I just can't believe that that utter shit Tonight's The Night is coming back.

Looks like Who Do You Think You Are is airing at 9pm on Monday 19th July but I don't know if it's the British or American version as UK TV Guide says it is the USA version but it is an hour long whereas the USA version is only 45 minutes.

The next week column (17th - 23rd July) in the current issue of TV Times lists Bruce Forsyth's WDYTYA so it'll be the British version.

Oh yeah, I forget about 101WTLAG - which I've already declared my thoughts on.


Identity could do well then after next week - but it depends on how low The Silence dents it. I hope Identity can stay at least above 4m, hopefully near 5m, but I doubt it.

It's the new UK series with that episode focusing on Bruce Forsyth. Should be able to get over 6m and will be tough competition for Identity.

You can see the value of films to digital TV channels when To Kill A Mockingbird can grab over half a million for BBC4.

Oh, just noticed that Celebrity Masterchef starts on Wednesday, July 21st at 8pm. (that's not a good thing - its a bad thing)

A lot of BBC1 as thus from that week onwards appears to be filler, and some may disagree, but ITV (if you exclude soaps and things like Masterchef) have more original content in primetime. Maybe I'm wrong, but it seems that way to me.

Identity will live or die by whether it's any good or not. The viewers who really enjoyed the first episode will be back next week, either live or via timeshift. The ones who thought it was "meh" or worse, won't.

Tonights and tomorrows BB will be very low I reckon, such a shame with the 8pm slots, last night at 10pm got the highest 10pm slot for BB since 2008. However, Friday should make up for the 8pm slots, with no footie competition we could see around 3m+ for both shows, lets not forget that in previous years the new Hms going in recieve around 800,000-1.2m more than the series average, so technically spekaing we should be seeing 3.3m-3.7m for the second show on Friday but I doubt it.
eg.BB10 averaging 2.2m at the time, new HMs going in recieved 3m in the overnights.

If we get a 3m+ for both shows we will be the highest week since Week 1 by quite a long shot i think (even with those three 8pm slots).

Totally agree. First episode is crucial. Look at Luther, it had no serious competetion till week 5 and it still lost a lot of its audience beforehand.

That's the problem with the audience nowadays, they don't give dramas a second chance and come back to see if the other episodes are good. Look at Married Single Other (I know, that example again) - first episode was "meh", the rest was good.

What happened? The rest flopped (arguably because of Five Days) and it was axed despite of the good quality overall of the series.

Surely we want at least 1 ITV drama series to succeed, crime or not, hey?

Is it just me thinking that the ratings idea today is total crap.
OK, a few years ago it was a good thing when there were limited channels (3 or 4 then 5) and programmes were getting 15-20 million viewers - yeah GOOD! If a show got 5million it was axed - these days it's a blessing!
The digital multi-channel era, + Boxes, i players, etc have messed it all up.
I believe (apparently) that TV bosses aren't into ratings anymore and look at the AI (Audience Appreciation Index?) and if its above 75/80% it's GOOD!

Are we behind an episode then?
Or i supose it could either be an Hour-Long special as it seems strange to have one on the Tuesday or i guess it could be for a missed episode coming up


EDITIt seems that it's a big week for EastEnders
Someone going off the rails,a Funeral,an Exit and Ronnies rape and Hell from Archie

I can't see The Silence doing brilliant business tbh. It'll definitely be more in the Criminal Justice/Father and Son league of stripped dramas as opposed to Collision/Five Days. It doesn't have a particularly wide appeal and the reviews so far haven't been particularly good, with Radio Times saying it is dragged out and should just be a 90 minute one off. Hopefully Identity will hold up OK against it.


I think it'll probably be two different audiences though and I can't see them harming each other too much. When WDYTYA clashed with Law & Order: UK neither was dented as they attracted different audiences and it was a good example of counter programming.

C4 have a spoiler the Wednesday before with their Cutting Edge documentary Living with Brucie, which I imagine will do quite well.

Im sure there are some still interested in ratings

They have plenty of successful dramas: Doc Martin, Above Suspicion, Midsomer Murders, Lewis etc.

Obviously ITV would like every drama to be successful, but that has never been the case, and as you say, it's even less likely nowadays with audiences less inclined to give a second chance to anything they perceive as sub-standard.

If the Married Single Other experience teaches ITV anything, it'll be the importance of getting the first episode right. I saw most of the first episode of MSO, and they didn't even come close to getting it right.

We'll soon find out if ITV got the first episode of Identity right.

One thing against it, though, is the Ratings Thread curse. It's been chattered about on here almost as much as MSO, He Kills Coppers and Lost in Austen. And we all know what happened to those.

BBC one is showing Toy Story 2 on Saturday July 17th at 5.35

I mean new dramas. Above Suspicion is more of a 'two parter' than full drama with long length. The only successful drama really over the past few years has been Law and Order UK.

And He Kills Coppers and Lost in Austen were both genuinely crap.

Not sure if we're behind an episode at the moment. It's not an "hour long special" but two separate episodes (4037 & 4038) put together.


I suppose so. But I'm sure ITV would rather Identity go up against repeats and documentaries than a popular programme like WDYTYA!