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Ben and Jerry's / Haagen Dazs |
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#1 |
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Forum Member
Join Date: Jun 2009
Location: Birkenhead, Merseyside.
Posts: 9,712
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Ben and Jerry's / Haagen Dazs
Why is their ice cream so expensive ?
I mean, nearly four pounds for a half litre tub !! ![]() If they brought the price down, they would sell more of it. Someone like me, who only earns a low wage, can only buy it when the shops (Sainsbury's etc) have a half-price promotion. |
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#2 |
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Inactive Member
Join Date: Jun 2010
Posts: 98
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Quote:
If they brought the price down, they would sell more of it.
If it were £2 a tub, they would have to double sales simply to make the same return. In addition, they would have to invest in increased capacity, distribution etc which would push up the unit costs. So sales would have to more than double, permanently, in order for it to be a worthwhile exercise.Then add to that the fact that the brand would be cheapened and lose the "premium" edge. People are "reassured" by expensive products, if the price were cut many would start to question the quality of products they previously considered the best. Ultimately, enough people will pay £4 for a tub of these ice creams for it to be a sensible price to charge. If you can't afford them, I'm afraid you're no great loss. |
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#3 |
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Forum Member
Join Date: Apr 2010
Location: Auld Reekie
Posts: 2,078
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If you dont know why their Ice-Cream is so expensive then I suspect your wasting your time and hard earned cash by buying it
![]() Maybe Icelands £1 for a Tub Ice-cream would suit your pocket better and taste just the same to you , no ? They have lots of different flavours too
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#4 |
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Forum Member
Join Date: Jun 2009
Location: Birkenhead, Merseyside.
Posts: 9,712
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Quote:
If you dont know why their Ice-Cream is so expensive then I suspect your wasting your time and hard earned cash by buying it
![]() Maybe Icelands £1 for a Tub Ice-cream would suit your pocket better and taste just the same to you , no ? They have lots of different flavours too ![]() I bought Icelands Toffee and Fudge ice cream today in the hope that it MIGHT have tasted SIMILAR to H & D Pralines And Cream. I was wrong !! It was awful ! |
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#5 |
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Forum Member
Join Date: Mar 2008
Posts: 1,771
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Quote:
I bought Icelands Toffee and Fudge ice cream today in the hope that it MIGHT have tasted SIMILAR to H & D Pralines And Cream.
I was wrong !! It was awful ! It's expensive because it has proper, quality ingredients in it. If you want cheap ice cream you have to have the stuff made from crap. It's called choice. |
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#6 |
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Forum Member
Join Date: Jul 2005
Posts: 3,254
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I think B&J's is overpriced but it is delicious and I buy a tub as an occasional treat so don't really mind paying a bit extra for it, I would normally buy it on half price anyway.
Wouldn't bother with the cinema or Domino's pizza tubs as they are a worse rip-off for a tiny tub. I do think that the supermarkets could up their game a bit when it comes to their own brand ice cream - I've thought for a while that they should do a B&J's knock-off and sell it cheaper. Asda do a few nice Extra Special ice creams that aren't as expensive as B&J's. |
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#7 |
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Guest
Join Date: Jan 2007
Posts: 13,792
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HD is delicious, not so keen on ben and jerry's though. I rarely eat ice cream, but when I do I want quality stuff not the artificial cheap crap.
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#8 |
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Inactive Member
Join Date: Jun 2010
Posts: 98
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Quote:
I think B&J's is overpriced but it is delicious and I buy a tub as an occasional treat so don't really mind paying a bit extra for it, I would normally buy it on half price anyway.
Maybe you can't afford to buy it all the time, but as I explained earlier, the manufacturers don't neccessarily want you to do so. |
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#9 |
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Inactive Member
Join Date: Jul 2007
Posts: 16,886
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Quote:
Why is their ice cream so expensive ?
I mean, nearly four pounds for a half litre tub !! ![]() If they brought the price down, they would sell more of it. Someone like me, who only earns a low wage, can only buy it when the shops (Sainsbury's etc) have a half-price promotion. |
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#10 |
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Forum Member
Join Date: Aug 2005
Location: The Sunny Side Of The Street
Posts: 40,106
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B an J is a lot cheaper in the USA. We are ripped off in this country.
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#11 |
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Inactive Member
Join Date: Jul 2007
Posts: 16,886
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Quote:
B an J is a lot cheaper in the USA. We are ripped off in this country.
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#12 |
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Forum Member
Join Date: Aug 2005
Location: The Sunny Side Of The Street
Posts: 40,106
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Quote:
Lots of things are a lot cheaper in the U.S. than here for many differing reasons.
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#13 |
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Inactive Member
Join Date: Jul 2007
Posts: 16,886
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Quote:
We are more gullible.
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#14 |
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Inactive Member
Join Date: Jul 2007
Posts: 16,886
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Quote:
B an J is a lot cheaper in the USA. We are ripped off in this country.
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#15 |
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Forum Member
Join Date: Aug 2005
Location: The Sunny Side Of The Street
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Quote:
How about some facts. How much is it in the U.S.?
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#16 |
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Inactive Member
Join Date: Jul 2007
Posts: 16,886
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Quote:
2-4 dollars depending on where you shop. $ 2.49 in Safeway.
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#17 |
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Forum Member
Join Date: Aug 2005
Location: The Sunny Side Of The Street
Posts: 40,106
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Quote:
Really? Got any proof or is this just a made up fact.
Food is cheap as chips over there. Sainsburys rips you off. |
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#18 |
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Inactive Member
Join Date: Jul 2007
Posts: 16,886
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Quote:
http://springsbargains.com/big-insta...on-at-safeway/
Food is cheap as chips over there. Sainsburys rips you off. |
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#19 |
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Forum Member
Join Date: Aug 2005
Location: The Sunny Side Of The Street
Posts: 40,106
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Quote:
$4.39 on their website.
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#20 |
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Forum Member
Join Date: Aug 2005
Location: The Sunny Side Of The Street
Posts: 40,106
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Quote:
That's a special offer, I am sure Asda sell it cheaper when they have a special offer.
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#21 |
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Forum Member
Join Date: Apr 2005
Location: Honolulu, Hawaii USA
Posts: 1,428
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double post
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#22 |
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Forum Member
Join Date: Apr 2005
Location: Honolulu, Hawaii USA
Posts: 1,428
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Quote:
I've done your work for you. A tub in the U.S. is $5.99 on Netgrocer.com. ASDA sell the same tub for £3 which is actually cheaper.
anyway, I buy my Haagen Dazs at my local supermarket for $3.50. I just bought Pineapple Coconut and Vanilla Swiss Almond tonight for the 3 day weekend as it was on sale at that price. Supermarkets would have it cheaper and the avg price non sale price is about $4.99. |
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#23 |
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Forum Member
Join Date: Jul 2010
Location: In Exile, somewhere nr Norwich
Posts: 90
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Quote:
I bought Icelands Toffee and Fudge ice cream today in the hope that it MIGHT have tasted SIMILAR to H & D Pralines And Cream.
I was wrong !! It was awful !
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#24 |
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Inactive Member
Join Date: Jun 2010
Posts: 98
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Quote:
B an J is a lot cheaper in the USA. We are ripped off in this country.
For a start, the price in the UK includes VAT at 17.5%, so at £4 a tub, the retailer is only going to see £3.30. My experiences of the US are that sales tax is generally not included in shelf prices. Property in the US is cheaper, energy is cheaper, distribution is cheaper and the raw materials used to make the product are cheaper. In fact, where is Ben & Jerry's sold in the UK manufactured? If in the UK, there's the additional cost of importing ingredients or there is the cost of shipping the product from the US or wherever it's manufactured. At the end of the day, I suspect both retailer and manufacturer are left with roughly the same profit margin in both the UK and US markets, despite the difference in price. |
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#25 |
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Forum Member
Join Date: Jun 2009
Location: Birkenhead, Merseyside.
Posts: 9,712
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Quote:
This is right up there with your post about the World Cup. I am sure Haagen Dazs and B&J's make plenty of profit.
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