Originally Posted by NorthernDuck:
“Ben & Jerrys' isn't overpriced as clearly that is what customers deem the product to be worth, you even say yourself that you don't mind paying a bit extra for it! Why are people convinced they know more about how to sell products than some of the worlds biggest manufacturers and retailers, Unilever in this case?
Maybe you can't afford to buy it all the time, but as I explained earlier, the manufacturers don't neccessarily want you to do so.”
I don't mind because if I get a treat now and again, I don't really worry about the price. I don't buy sweets or ice cream on a regular basis. In the same way, I have a meal out every now and again and don't worry about the price too much as I know I can afford it. If I was buying it every week, then I would feel that I was being ripped off but I don't mind paying an extra euro or two for something I like now and again, and as I say I do tend to spot it when it's on half price.
I've seen it in shops in Ireland for almost €8, that is very expensive. Wouldn't pay that for it - but then lots of things are a rip off over here.