Originally Posted by Bagsbunny:
“Actually, it makes sense from PC World's point of view. The SIMs are in short supply, so rather than give them away to all and sundry at no benefit to themselves, they've put an artificially high price on to discourage people from just taking them away. This saves the stock for their customers who buy an iPad from their stores: my guess is that their EPOS system will magically discount them to zero when you make a ipad purchase.”
If that was the case they'd just not sell them individually in the first place.
It's likely to be an error with the price or the product description.
Then again, after saying that I searched the site and the SIM for 3 is the same price!