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Heart Stations
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Ridgieman
08-06-2015
Originally Posted by Gavin_D:
“The profile page for Jenny Francis is no longer on hearts website I'm sure she was listed under Roberto's page

http://www.heart.co.uk/london/on-air/”

I dont think Lucy Ellis made any reference to her last night either so maybe she has departed? Prefer Lucy on that slot though to be honest.
SmartProgrammer
08-06-2015
Originally Posted by andys corner:
“My idea was that no song was to be played more than twice a week, period, and i was prepared to say it did not matter if it was a new release or not”

Good luck in attracting a sizable audience and revenue with that programming philosophy. So if my favourite song is played at 2am on Monday I'd say it's unlikely I would hear it. That leaves just one play and the chance of hearing it then is slim too. Why would I want to listen to a station that doesn't play my favourite songs whenever I tune in?
Amara
08-06-2015
Originally Posted by SmartProgrammer:
“Good luck in attracting a sizable audience and revenue with that programming philosophy. So if my favourite song is played at 2am on Monday I'd say it's unlikely I would hear it. That leaves just one play and the chance of hearing it then is slim too. Why would I want to listen to a station that doesn't play my favourite songs whenever I tune in?”

Maybe because I can listen to my favourite songs on my ipod whereas when I listen to the radio I like to hear a choice of other good music I like but don't have in my collection.
Borsant
08-06-2015
Originally Posted by andys corner:
“easy, a playlist that uses the dictionary definition of variety, and i nearly did set up my own station based on this very principle, but finances prevented me from doing so.

My idea was that no song was to be played more than twice a week, period, and i was prepared to say it did not matter if it was a new release or not”

I'm afraid that's not your idea really. It's how radio used to be and the most recent expression of that approach was the old Smooth which has been far surpassed by the current station.

But I would love you to get some money together to try it. Losses are a great educator.
andys corner
08-06-2015
Originally Posted by SmartProgrammer:
“Good luck in attracting a sizable audience and revenue with that programming philosophy. So if my favourite song is played at 2am on Monday I'd say it's unlikely I would hear it. That leaves just one play and the chance of hearing it then is slim too. Why would I want to listen to a station that doesn't play my favourite songs whenever I tune in?”

if its your favourite song, then:
1. do you not own an ipod/computer/tablet in order to listen to it when you want
2. do you want to hear it randomly as a nice surprise, or every day until it isnt your favourite anymore?
andys corner
08-06-2015
Originally Posted by Borsant:
“I'm afraid that's not your idea really. It's how radio used to be and the most recent expression of that approach was the old Smooth which has been far surpassed by the current station.

But I would love you to get some money together to try it. Losses are a great educator.”

i'm the first to say its probably not the first time someone thought of it, the variety angle was done by steve penk when he bought the revolution, the more music less talk angle was done by atlantic 252 in the 80s/90s.

in fact come to think of it the variety angle is being done by daytime radio 2.

I like to think listeners would have a pleasant surprise, but to be honest I dont see me being given the chance, mainly as it would end up being a full time job and i have one of those (which gives someone else the obligation to furnish my current account once a month)
ledders
08-06-2015
Originally Posted by andys corner:
“iin fact come to think of it the variety angle is being done by daytime radio 2.”

Is that why nobody listens to Radio 2? Because they have got their music policy wrong?

Let's hope somebody from Radio 2 is reading this and they can get it sorted. Maybe they should adopt the same music policy as heart, and then it will be a truely great radio station.

Maybe Radio 2 should get rid of the presenter interaction they have and just play 3 back to back songs, play a jingle that says "This is Radio 2." or "More Music Variety", and then play another 3 songs in a row.

They should adopt shorter new bulletins with a mind-numbing music bed under the news, you know, so you can't hear what is being said.

BBC, get on the case and get your 80's style radio station sorted out.
Amara
08-06-2015
Originally Posted by ledders:
“Is that why nobody listens to Radio 2? Because they have got their music policy wrong?

Let's hope somebody from Radio 2 is reading this and they can get it sorted. Maybe they should adopt the same music policy as heart, and then it will be a truely great radio station.

Maybe Radio 2 should get rid of the presenter interaction they have and just play 3 back to back songs, play a jingle that says "This is Radio 2." or "More Music Variety", and then play another 3 songs in a row.

They should adopt shorter new bulletins with a mind-numbing music bed under the news, you know, so you can't hear what is being said.

BBC, get on the case and get your 80's style radio station sorted out.”

You missed out playing half a track and then starting the next one. Its all part of more music variety.
Sarahsaurus
08-06-2015
Originally Posted by SmartProgrammer:
“Good luck in attracting a sizable audience and revenue with that programming philosophy. So if my favourite song is played at 2am on Monday I'd say it's unlikely I would hear it. That leaves just one play and the chance of hearing it then is slim too. Why would I want to listen to a station that doesn't play my favourite songs whenever I tune in?”

The trouble with Heart is that at any given time it has what we might call an "A" list of songs/artists,say ten or so,that it plays relentlessly. The current ones being These Days,the Ellie Goulding one,James Bay,Sam Smith,Taylor Swift and Kelly Clarkson and so on. So if you're listening for any length of time you hear these songs over and over again. Plus as Simonk243 says,once they're on the A list,they're there not just for weeks on end,but for months. There seems to be very little updating of the playlist on a week to week basis.

Take Ellie Goulding's Love Me Like You Do,for example. It's now nearly six months since that came out and it's still getting played well over a hundred times a month. You can't get away from it. I actually quite liked it when it came out. Now I'm thoroughly fed up with it because I've heard it so often.

Almost everyone on our shift has said more or less the same thing about Heart, "Why do they play the same records all the time,have they only got fifty records?" and so on.

As others have said perhaps our listening is not typical. Most people don't listen for seven hours solid so won't notice the repetition as much.

if they just eased up on the "A" list a bit and played them a bit less often (and freshened up the playlist a bit more often) and played some other records instead it would make Heart a far more enjoyable station to listen to. In my opinion anyway.

But I know this is never going to happen.
simonk243
08-06-2015
Originally Posted by Sarahsaurus:
“The trouble with Heart is that at any given time it has what we might call an "A" list of songs/artists,say ten or so,that it plays relentlessly. The current ones being These Days,the Ellie Goulding one,James Bay,Sam Smith,Taylor Swift and Kelly Clarkson and so on. So if you're listening for any length of time you hear these songs over and over again. Plus as Simonk243 says,once they're on the A list,they're there not just for weeks on end,but for months. There seems to be very little updating of the playlist on a week to week basis.

Take Ellie Goulding's Love Me Like You Do,for example. It's now nearly six months since that came out and it's still getting played well over a hundred times a month. You can't get away from it. I actually quite liked it when it came out. Now I'm thoroughly fed up with it because I've heard it so often.

Almost everyone on our shift has said more or less the same thing about Heart, "Why do they play the same records all the time,have they only got fifty records?" and so on.

As others have said perhaps our listening is not typical. Most people don't listen for seven hours solid so won't notice the repetition as much.

if they just eased up on the "A" list a bit and played them a bit less often (and freshened up the playlist a bit more often) and played some other records instead it would make Heart a far more enjoyable station to listen to. In my opinion anyway.

But I know this is never going to happen.”

Yes I always agree with you as you know.

It would just take the easing up of the most played tracks over time.
Add more new tracks more often.
Player a wide selection of tracks from the last 3 decades and dont repeat them as often and you've got a really good station.
Borsant
09-06-2015
Originally Posted by andys corner:
“if its your favourite song, then:
1. do you not own an ipod/computer/tablet in order to listen to it when you want
2. do you want to hear it randomly as a nice surprise, or every day until it isnt your favourite anymore?”

People don't want to wade through songs they don't like hoping for the random moment of yours, they just don't. So the best way to address that is to have a relatively small list of proven gems ... Something Global and Bauer know and why they continually grow and prosper when the other commercial networks don't.
Borsant
09-06-2015
Originally Posted by simonk243:
“Yes I always agree with you as you know.

It would just take the easing up of the most played tracks over time.
Add more new tracks more often.
Player a wide selection of tracks from the last 3 decades and dont repeat them as often and you've got a really good station.”

It doesn't work.

And as for the often trotted out R2 arguements above. The station has a lot of free cross PR ... No ads and a vast programming budget. It would be a surprise if it didn't have a large audience. But if you combined Heart Magic and Smooths audience size you'd find a much tighter competition going on.
SmartProgrammer
09-06-2015
Originally Posted by andys corner:
“if its your favourite song, then:
1. do you not own an ipod/computer/tablet in order to listen to it when you want”

That defeats the whole purpose of your radio station then. You are basically saying you will only play my favourite song twice a week and 'if you want to hear it more than that I need to seek alternative platforms'. Not much of an incentive to check you out really.

To attract an audience and make the project a successful business model you need to cater to the majority. The majority of radio listeners can't be bothered loading up their iPod or iPhone with music. It takes time and is quite often a hassle.

Also, what if I'm on the road a lot? To use a tablet or PC is not an option. Something else to consider. Most people have a relatively small playlist on their device. Even though they may say "I like a bit of everything" you'll find the average person has just 100-200 songs on their iTunes/iPod/iPhone/whatever. Hardcore music junkies will obviously have more but again you need to cater for the majority.

Originally Posted by andys corner:
“2. do you want to hear it randomly as a nice surprise, or every day until it isnt your favourite anymore?”

I wouldn't want to hear it randomly. Again, why would I check out a station where the possibility of hearing the songs I like is slim? I don't want to wait 3 or 4 days for you to play something I like. I want it when I'm in the car and I want it now. Deliver on my expectations and you will have me as a listener.
Amara
09-06-2015
My ipod is connected to my car radio and involves sliding one switch and pressing another. It then plays around 1600 random tracks on shuffle. Now that is more music variety. I can update my playlist whenever I wish. Its advert free and its unlikely that a track will be repeated for days. I have no desire to hear the same few tracks everytime I switch it on.
andys corner
09-06-2015
Originally Posted by SmartProgrammer:
“That defeats the whole purpose of your radio station then. You are basically saying you will only play my favourite song twice a week and 'if you want to hear it more than that I need to seek alternative platforms'. Not much of an incentive to check you out really.

To attract an audience and make the project a successful business model you need to cater to the majority. The majority of radio listeners can't be bothered loading up their iPod or iPhone with music. It takes time and is quite often a hassle.

Also, what if I'm on the road a lot? To use a tablet or PC is not an option. Something else to consider. Most people have a relatively small playlist on their device. Even though they may say "I like a bit of everything" you'll find the average person has just 100-200 songs on their iTunes/iPod/iPhone/whatever. Hardcore music junkies will obviously have more but again you need to cater for the majority.


I wouldn't want to hear it randomly. Again, why would I check out a station where the possibility of hearing the songs I like is slim? I don't want to wait 3 or 4 days for you to play something I like. I want it when I'm in the car and I want it now. Deliver on my expectations and you will have me as a listener.”

surely you have more than a handful of songs that you like? do you really look at most compilations for decades and think 'hate it all'?

The idea of the station would be to play a lot of songs, a playlist of 3000-4000 songs, and trust me that will probably be a fraction of the songs you know. and for the listener to be surprised pleasantly, i.e i havent heard this for a while, oh i like this song, rather than i've heard this 6 times today already, i'm getting bored with this song now
Borsant
09-06-2015
Originally Posted by Amara:
“My ipod is connected to my car radio and involves sliding one switch and pressing another. It then plays around 1600 random tracks on shuffle. Now that is more music variety. I can update my playlist whenever I wish. Its advert free and its unlikely that a track will be repeated for days. I have no desire to hear the same few tracks everytime I switch it on.”

This debate is far from 'on shuffle'. If a viable number of people agreed with you, stations like the old Smooth wouldn't have been the financial disasters that they were.
omnidirectional
09-06-2015
Originally Posted by Borsant:
“This debate is far from 'on shuffle'. If a viable number of people agreed with you, stations like the old Smooth wouldn't have been the financial disasters that they were.”

and Big L which used to boast about a playlist of 16,000 tracks would have been a roaring success!
andys corner
09-06-2015
Originally Posted by Borsant:
“People don't want to wade through songs they don't like hoping for the random moment of yours, they just don't. So the best way to address that is to have a relatively small list of proven gems ... Something Global and Bauer know and why they continually grow and prosper when the other commercial networks don't.”

i counter your blinkered view with my home city of manchester
Borsant
09-06-2015
[quote=andys corner;78444820]surely you have more than a handful of songs that you like? do you really look at most compilations for decades and think 'hate it all'?

Sadly the majority of songs don't 'survive' their time. I even met a 30 something who wasn't familiar with the Human League song Don't you want me baby'

You can't assume that a hit remains a hit through the years. It has to compete against newer material, then it's more a case of it being in step with the current flavour of pop... Not wether it's a 'classic'
Borsant
09-06-2015
Originally Posted by andys corner:
“i counter your blinkered view with my home city of manchester”

.... Where one of the biggest stations is Smooth. Well countered 😉
Borsant
09-06-2015
Originally Posted by omnidirectional:
“and Big L which used to boast about a playlist of 16,000 tracks would have been a roaring success!”

Oh yes, the old money pit! Lol
Borsant
09-06-2015
... Do you think the L stood for losses 😀
omnidirectional
09-06-2015
Originally Posted by andys corner:
“i counter your blinkered view with my home city of manchester”

The city in which Smooth North West is based and is currently enjoying a record 1.17m listeners; more than when it had a much bigger playlist.
andys corner
09-06-2015
Originally Posted by Borsant:
“.... Where one of the biggest stations is Smooth. Well countered 😉”

and a lot of your precious global stations were bought for a shedload of money and are losing listeners
Borsant
09-06-2015
Originally Posted by andys corner:
“and a lot of your precious global stations were bought for a shedload of money and are losing listeners”

Only in your blinkered view, Global appears to be doing very nicely in your city. I know you can and probably will question RAJAR, but it is the official system.
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