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Heart Stations
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WBOY
20-03-2011
Originally Posted by bluesdiamond:
“Have they heard that it is 2011?”

****ing hell!!!!!!!
People like you bitch non stop about Heart and how the playlist needs to be varied blah blah blah. And now look at you! You STILL bitch. There's no pleasing some people :yawn:
Lee277
20-03-2011
Originally Posted by WBOY:
“****ing hell!!!!!!!
People like you bitch non stop about Heart and how the playlist needs to be varied blah blah blah. And now look at you! You STILL bitch. There's no pleasing some people :yawn:”

WELL SAID!
DRY_SWEEPER
20-03-2011
Originally Posted by Lee277:
“To be fair Heart have been varying the songs quite a bit today and sounds great!!!!! Contours, ELO and O'Jays all heard today!

Well done Heart!!!”

All Gold songs
Joey Deacon
20-03-2011
Originally Posted by DRY_SWEEPER:
“All Gold songs ”

No, they are all well-known songs that the target audience will probably enjoy.

This strange idea that you can only play 1960s and 1970s hits on Gold format stations is a myth.

But I can't be bothered explaining why.
DRY_SWEEPER
20-03-2011
Originally Posted by Steve Buck:
“Anyone who is passionate about new music would already be listening to Radio 1 or whatever. They'd hardly have been coming to these stations in their previous incarnations for their new music fix either.”

Chiltern catered for new music they never hardly played a Classic Gold track, granted they played Greenday and Boulevard of Dreams every couple of hours

Now on the same licence in the same TSA on 97.6 you have a few new songs and a load of crap from the 60s

On 828 in the same area you have non stop classic hits all day long with an overkill of the 60s everyday of the week, also there are some Gold artists that are never played on Gold beacuse they are favourites of Heart, M Jackson and Madonna spring to mind
Joey Deacon
20-03-2011
Originally Posted by DRY_SWEEPER:
“Chiltern catered for new music they never hardly played a Classic Gold track, granted they played Greenday and Boulevard of Dreams every couple of hours ”

Did Chiltern Radio 97.6 The Hot FM play big radio-friendly classic tracks like Toto's Africa as well as a load of safe, mainstream currents and recurrents?

Errr, yes. Very much so.
DRY_SWEEPER
20-03-2011
Originally Posted by Joey Deacon:
“No, they are all well-known songs that the target audience will probably enjoy.

This strange idea that you can only play 1960s and 1970s hits on Gold format stations is a myth.

But I can't be bothered explaining why. ”

What is being said is that Global cant accomodate youth

Hearts target audience is 25-44 year olds

http://radiotoday.co.uk/news.php?extend.4137.2

What 26 year old person (born in 1985) wants to hear Ben E King, Supremes, ELO, O Jays and the Foundations on the radio
DRY_SWEEPER
20-03-2011
Originally Posted by Joey Deacon:
“Did Chiltern Radio 97.6 The Hot FM play big radio-friendly classic tracks like Toto's Africa as well as a load of safe, mainstream currents and recurrents?

Errr, yes. Very much so.”

Chiltern under GWR didnt play that dross, besides when it was The Hot FM Africa was only 10 years old which is ok, now that song is 28 years old big difference
WBOY
20-03-2011
Originally Posted by DRY_SWEEPER:
“What 26 year old person (born in 1985) wants to hear Ben E King, Supremes, ELO, O Jays and the Foundations on the radio”

I don't think you quite understand radio if you are making comments like that. I was born several years after the Beatles split up, yet I have all the CD's and Greatest Hits complilations.
Joey Deacon
20-03-2011
Originally Posted by DRY_SWEEPER:
“What is being said is that Global cant accomodate youth

Hearts target audience is 25-44 year olds

http://radiotoday.co.uk/news.php?extend.4137.2

What 26 year old person (born in 1985) wants to hear Ben E King, Supremes, ELO, O Jays and the Foundations on the radio”

You've said it yourself.

The target audience - if you really want to pin it down to an age range (but there's so much more to it than just that) is 25-44, not 26.

Last time I listened Heart wasn't playing Diana Ross, Ben E King, The Foundations and Dusty Springfield back-to-back. That would be silly.

Those gold tracks you mention - all very well-known and feel good - are cleverly mixed in with currents and recurrents - Lady Gaga, Rihanna, Beyonce, The Wanted, Take That, Michael Buble, George Michael, Duran Duran, Phil Collins, Lionel Richie and so on.

So what's the problem?
Joey Deacon
20-03-2011
Originally Posted by DRY_SWEEPER:
“Chiltern under GWR didnt play that dross, besides when it was The Hot FM Africa was only 10 years old which is ok, now that song is 28 years old big difference”

I can assure you that GWR absolutely hammered Toto's Africa on The Better Music Mix.

I'll call witnesses (yep, the usual suspects) if need be.
WBOY
20-03-2011
Originally Posted by DRY_SWEEPER:
“Chiltern under GWR didnt play that dross, besides when it was The Hot FM Africa was only 10 years old which is ok, now that song is 28 years old big difference”

Back in 1994 at GWR we were playing songs from the 60's (Kinks, Marvin Gaye, Procol Harum and many more) mixed with currents. Even then, those songs were close to 30 years old. I have some old GWR paper music logs that I kept right in front of me and looking through them is very interesting! If you want to see them let me know!!
jon craig
20-03-2011
Originally Posted by Joey Deacon:
“You've said it yourself.

The target audience - if you really want to pin it down to an age range (but there's so much more to it than just that) is 25-44, not 26.

Last time I listened Heart wasn't playing Diana Ross, Ben E King, The Foundations and Dusty Springfield back-to-back. That would be silly.

Those gold tracks you mention - all very well-known and feel good - are cleverly mixed in with currents and recurrents - Lady Gaga, Rihanna, Beyonce, The Wanted, Take That, Michael Buble, George Michael, Duran Duran, Phil Collins, Lionel Richie and so on.

So what's the problem?”

There isn't a problem Joey - you and I both know that!

Can Global accommodate youth? Think you'll find it's called Capital.

Quote:
“Chiltern under GWR didnt play that dross”

Which paraphrased means 'I don't like it and therefore I can't understand why anyone else would'. Which is probably why I'm guessing you're not a radio programmer - you can't look beyond your personal taste and understand the needs and tastes of the average radio listener.

WBOY had it spot on - Heart get panned for only playing Queen's 'I Want To Break Free' yet when they play 'Crazy Little Thing...' or 'We Are Champions' they still get slated.

You need to get over this hang up on the age of a song. Heart's format is simple - if it's a great song and the target audience love it, then play it. When it came out is irrelevant!
Joey Deacon
20-03-2011
Originally Posted by jon craig:
“if it's a great song and the target audience love it, then play it.”

There we go, jon. As simple as that.
Mikes Mike
20-03-2011
Maybe they should give Tina Turner - I Don't Wanna Fight a play now and again, fab tune and would probably go down well with their audience...

http://www.youtube.com/watch?v=lSRMiC75Vws
DRY_SWEEPER
20-03-2011
Originally Posted by WBOY:
“Back in 1994 at GWR we were playing songs from the 60's (Kinks, Marvin Gaye, Procol Harum and many more) mixed with currents. Even then, those songs were close to 30 years old. I have some old GWR paper music logs that I kept right in front of me and looking through them is very interesting! If you want to see them let me know!!”

I t was possibly the case, it just seems that its more noticable now the station is Heart, not sure whether its the branding that highlights it or whether on a typical Friday you have the time tunnel in the moring where the year could be 1978 and another one in the afternoon which could be 1984 thats the best part of two hours within a 6 hour window of constant Gold hits followed by club classics, perhaps the Howard Ritchie should be considered to bring his old GWR show to Heart as opposed to Club Classics
DRY_SWEEPER
20-03-2011
Originally Posted by jon craig:
“You need to get over this hang up on the age of a song. Heart's format is simple - if it's a great song and the target audience love it, then play it. When it came out is irrelevant!”

I havent really got an issue with Hearts format, it just doesnt belong in a town near me if they have Gold in the same town,

I think Global have possibly got Heart and Capital the wrong way round, Capitals format should have been rolled out over the ex GWR locals whilst Heart should have just had the national DAB slot that Capital have possible with a few in the middle ex GWR stations taking the format like Q103 and Horizon for example

I am in my early 30's and I was in Norwich the other day and tuned around a bit on an average car stereo and there was nothing Global had to offer me to keep me as a listener to one of their stations, whether it be the FM service or the AM service and thats what it comes down to at the end of the day, "how can I get the average listener to listen to us"

So me being the average listener settled for Kiss which is owned by a rival company because it plays my type of music
jon craig
21-03-2011
Originally Posted by DRY_SWEEPER:
“I havent really got an issue with Hearts format, it just doesnt belong in a town near me if they have Gold in the same town,

I think Global have possibly got Heart and Capital the wrong way round, Capitals format should have been rolled out over the ex GWR locals whilst Heart should have just had the national DAB slot that Capital have possible with a few in the middle ex GWR stations taking the format like Q103 and Horizon for example

I am in my early 30's and I was in Norwich the other day and tuned around a bit on an average car stereo and there was nothing Global had to offer me to keep me as a listener to one of their stations, whether it be the FM service or the AM service and thats what it comes down to at the end of the day, "how can I get the average listener to listen to us"

So me being the average listener settled for Kiss which is owned by a rival company because it plays my type of music”

That's just a ridiculous statement - the fact that there may be tracks common to both services doesn't mean they're pitching at the same audience or too close output-wise to co exist. Do Gold play Adele, Buble, Black Eyed Peas, Olly Murs, Bruno Mars, Lady Gaga, Mike Posner, Kings Of Leon, Alicia Keys, Beyonce etc? Do Heart play The Kinks, Stones, 70s era Bowie, Beatles, Hollies etc...

I know plenty of Heart listeners that wouldn't go anywhere near Gold and vice versa. The only thing they really have in common is that you don't want to listen to either of them.

On the basis of your argument you could point to the overlap between Radio 1 and Radio 2 and suggest they equally have no right to operate together in the same market - yet of course at time their output is poles apart.
bluesdiamond
21-03-2011
What can I say? At work and Heart play The Contours from 1962 Do You Love Me.

Wonder if Heart will go further back? Maybe some Buddy Holly or Glenn Miller?

But why I think Heart grates still is the lack of variety.
Take two acts, Michael Jackson played about 150 times a month, but a variety of songs.
Queen played 20 times but the same song. Though we seem to have gone from I Want To Break Free to We Are The Champions. But I am sure most music fans will know more than two Queen songs, so mix them up a bit like they do with Michael Jackson.

Then we go to how old a song is. Sure the age may not matter if it is good...come on Heart with four bank holidays how about some Beatles, Paperback Writer I always think sounds great. But it is 2011 and it seems Heart have a big thing for the 1980's and 1970's. Yet especially the locals which changed over about two years ago, having gone from playing a lot of 90's and 00's to this any year goes format, makes Heart sound like an FM Gold.

Mind you I must have lived a different '80's to Heart...my memories are U2, Simple Minds, Tears For Fears, and some of the stuff Heart do like Bon Jovi, Queen but as I said they seemed to release more singles than Heart ever use.

Don't get me started on the 90's...seems BritPop never existed for Heart.
dpb
21-03-2011
Originally Posted by bluesdiamond:
“What can I say? At work and Heart play The Contours from 1962 Do You Love Me.

Wonder if Heart will go further back? Maybe some Buddy Holly or Glenn Miller? <snip>”

I imagine the reason for Do You Love Me being played is because of popularity due to its inclusion in Dirty Dancing.
dpb
21-03-2011
Originally Posted by DRY_SWEEPER:
“I havent really got an issue with Hearts format, it just doesnt belong in a town near me if they have Gold in the same town,

I think Global have possibly got Heart and Capital the wrong way round, Capitals format should have been rolled out over the ex GWR locals whilst Heart should have just had the national DAB slot that Capital have possible with a few in the middle ex GWR stations taking the format like Q103 and Horizon for example

I am in my early 30's and I was in Norwich the other day and tuned around a bit on an average car stereo and there was nothing Global had to offer me to keep me as a listener to one of their stations, whether it be the FM service or the AM service and thats what it comes down to at the end of the day, "how can I get the average listener to listen to us"

So me being the average listener settled for Kiss which is owned by a rival company because it plays my type of music”

Sorry but I don't think anyone who posts on this forum can be classed as an "average listener" - me, you or anybody.
Bingethink
21-03-2011
Originally Posted by bluesdiamond:
“ I must have lived a different '80's to Heart...my memories are U2, Simple Minds, Tears For Fears, and some of the stuff Heart do like Bon Jovi, Queen but as I said they seemed to release more singles than Heart ever use.

Don't get me started on the 90's...seems BritPop never existed for Heart.”

I'm guessing you are a guy.

Heart is targeted at girls.

Guys like guitars. Girls like dancing. (On average).
bluesdiamond
21-03-2011
Originally Posted by Bingethink:
“I'm guessing you are a guy.

Heart is targeted at girls.

Guys like guitars. Girls like dancing. (On average).”

I am a guy. But, in the 1980's a lot of the acts I mentioned were followed by plenty of women I knew back then, Also a few guys were into dance in a big way (all that body popping, breakdancing etc).
Bingethink
21-03-2011
Which is why I wrote "on average".

Heart plays songs that the largest number of its target audience like, and that the smallest number of them dislike. That skews its playlist towards a pretty small selection of dancing-round-your-handbag records.

There is probably no-one alive who enjoys all the songs on Heart's playlist and no other music. It's all about averages, and these songs are what research has found that the largest possible proportion of the target will turn up and not turn off.
DRY_SWEEPER
21-03-2011
Originally Posted by Bingethink:
“I'm guessing you are a guy.

Heart is targeted at girls.

Guys like guitars. Girls like dancing. (On average).”

Guys are into dancing when we think we can get our leg over by doing so lol
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