Originally Posted by Joey Deacon:
“You've said it yourself.
The target audience - if you really want to pin it down to an age range (but there's so much more to it than just that) is 25-44, not 26.
Last time I listened Heart wasn't playing Diana Ross, Ben E King, The Foundations and Dusty Springfield back-to-back. That would be silly.
Those gold tracks you mention - all very well-known and feel good - are cleverly mixed in with currents and recurrents - Lady Gaga, Rihanna, Beyonce, The Wanted, Take That, Michael Buble, George Michael, Duran Duran, Phil Collins, Lionel Richie and so on.
So what's the problem?”
There isn't a problem Joey - you and I both know that!
Can Global accommodate youth? Think you'll find it's called Capital.
Quote:
“Chiltern under GWR didnt play that dross”
Which paraphrased means 'I don't like it and therefore I can't understand why anyone else would'. Which is probably why I'm guessing you're not a radio programmer - you can't look beyond your personal taste and understand the needs and tastes of the average radio listener.
WBOY had it spot on - Heart get panned for only playing Queen's 'I Want To Break Free' yet when they play 'Crazy Little Thing...' or 'We Are Champions' they still get slated.
You need to get over this hang up on the age of a song. Heart's format is simple - if it's a great song and the target audience love it, then play it. When it came out is irrelevant!