wckartist, you do make a number of reasonably fair points across your posts on here, but you seem to see things as far more black-and-white than they are or need to be.
Originally Posted by wckartist:
“In fairness to them, they have realised that the current day 21st century is such a "dumbed down society", and aim the output accordingly.”
Whilst you manage to insult both Heart
and its listeners here, your point - that Heart are actually good at what they do, even if you don't agree with what or why they do it - is one overlooked by many people in their criticism of the station.
Quote:
“However, I suspect the majority of regular listeners to Heart could not name the presenter they listen to, but once again, because of the way the station is structured, the jocks are limited to a few short lines that you and I would find lacking and poor, but the DJ, with limited places of work these days, will just be thankful to be in employment, and do as told.”
You say "do as told" as if turning up to work and doing as your employers ask you to do is a bad thing! I think in two separate ways this is a 'blame the game, not the player'-type affair and you acknowledge this - firstly, the DJs are "poor" (in your eyes) because they are on a station where it is all tight links and station promotion. On a different station you may find them outstanding - it's the format, not the jock (necessarily). But this brings me on to the second aspect - what Heart does and doesn't play would be of no consequence if there were a decent number of other stations on the dial that people could access. If everyone could access twenty stations, each with different styles and formats, then I'm confident that the amount of Heart-bashing would decrease because why would anyone spend any time bothering with a station that isn't for them? They wouldn't (or, they shouldn't). So this is the other part of the 'blame the game': it isn't Heart's "fault" that it's the only non-BBC station on the dial in many places, or that there are limited places for DJs to find employment, etc. Yes, they network; yes, they took over other ILRs; yes, they merged some Hearts into regionals. Job cuts, money saving, profit chasing, call it what you will. But if there were more other stations, Heart would just become an irrelevance to some people rather than this figure of hatred it currently seems to be.
Finally, I don't get this "Heart plays mainstream and has little talking, therefore it's dumbed down, therefore its listeners are dumb". Why is a narrow playlist an example of dumbing down? Why is breadth of musical taste now suddenly an indicator of intelligence? Can't people be not an idiot but just not that into their music? When I apply for my next job, should I state that I listen to Heart so that they can get a better idea of my intelligence, rather than cite my maths degree?