Have to agree that she is a great presenter and I actualy know her and have to say it is a good move for her..still much resepcted from her time at the KM

Aparently Ashley Taybor and Richard Park visited a Kareoke bar and saw all of these 30 something housewives choosing to sing Dizzy Rascal and David Guetta instead of 80's cheese.

No, it's the other way round. Trendy 18 year olds at karaoke (people in Capital and Kiss's target demographic) are choosing to sing 80s cheese instead of Dizzee Rascal and David Guetta. (And so are people in Heart's demographic of course, but that's nothing strange as it's what you'd expect them to like.)

While we're on the subject of Club Classics, I was in the pub a few weeks ago and a group of about 5 or 6 18-22 year old girls got up and sung Sister Sledge. What's interesting about that one is that it proves that those 6 young girls all individually like the same club classic from Sister Sledge, indicating that the majority of young people do????

After what the above post has said, I hope Capital's director never finds this out, and plays 80s cheese on Capital on the basis that Capital's young audience prefers this over the trendy chart music (although sadly, they do). It would be another nail in the music industry's coffin if this happened.

Come to mention this, I hope OFCOM one day find out that hardly any young people are buying/listening to current music and how bad this is for the industry. Then they can put more restrictions on Global/Heart and hopefully make current music popular again.

Another interesting point r.e this karaoke stuff: If I went to a karaoke in an area covered by Capital (e.g Birmingham, London, Yorkshire or Manchester), would young people there actually be singing the hits????

No it isn't an interesting point. It's boring and all you do is harp on about flippin' karoke.
Let me put this politely.
Stop.

Heart are playing current music. As I recall about 67% of their music output is required to be currents or recurrents (from within the last couple of years).

It's just that they are not playing the kind of music that you personally want to hear. Why not just switch over to Radio 1 if you want to hear a station aimed at teenagers and students?

Tony Shepherd is only on Heart Sussex breakfast for a couple of weeks. This week joined by usual breakfast presenters Lynsey and Jack while Tom Evans is doing London Heart Breakfast

Tony can usually be heard on Heart Sussex Drivetime and Saturday Breakfast and has been doing so from about January.

And sadly is the annoying thing, if you hear Heart over the course of a few hours in a workplace. Music hammered to death months on end.

Always seems the assumption that new music equals Radio 1.

Radio 1, 2 and Smooth have new music on their playlist. Radio 1 might try new sounds, bands more than Radio 2 and Smooth. But Radio 2 and Smooth seem to play more current songs than Heart. But all the pro-Heart brigade do is say, want new music go to Radio One.

Wasn't it Mr Tabor who said that Heart was a competitor to Radio 2? What some of us non Heart fans are saying, is that for those of us who hear Heart over 8 or so hours at work, their is a lot pf 'new' music that Heart ignores, yet Radio 2/Smooth play.

Of course one of the things that Heart seems to benefit from is perception. When a colleague mid 40's was asked if he would re tune a radio from Heart to Radio Two, he said 'no Radio Two is old music'. After switching it over for a day he was surprised. it was not Terry Wogan, country music and Glenn Miller all day.

Maybe 67% of what Heart play is current, but they aren't playing 67% of the current hits (if you see the difference).

And I do listen to stations aimed at teenagers. In the car I flick between Capital, Kiss and Radio 1. But I don't think many other teenagers listen to those stations, nor the music those stations play.

What are you basing this on? You may not think young people are listening to these stations but the facts suggest otherwise.

I suggest you get a subscription to rajar and look at the figures of which demographics listen to which station. I think the results would suprise you.

I think such a perception is widespread. I confess I still tend to it myself, even though before I had DAB in the car, on the occasions I tuned to R2 I was pleasantly surprised.

The reason Heart is so predominant in work and public places is because there is such a low talk element and the music rotated is so vanilla, they consider it inoffensive. Which is why I consider it so offensive

It seems that the Norfolk and Suffolk East Anglian Hearts are now linked with RDS AF, shame they didn't think about the 1 second delay between the Norfolk and Suffolk Transmitters!!
It does makes it more of an interesting listen while driving for about 12 miles around the Norfolk Suffolk border...

I think they're all linked with AF now, aren't they?

I'm basing this on the fact that this demographic's preferred style of music is not the stuff those stations play.

You need to go and check your facts then - coz they ain't right.

Well like there is a RAJAR to show which radio stations are popular among which demographics, is there a simalar survey that shows the most popular music among certaion ages???

OK, I'll play along for a while.

Which section of the radio audience do you think Heart are targetting?

Females aged 30 and above.

Pretty much correct.

Heart's core audience is aged between 25-44.

Heart listeners are wives, husbands, parents and professionals.

And yet you really think that the music Heart plays isn't right for that audience?

Why??

yes I presume they must all linked now, so this delay would be a problem from Suffolk to Essex and Suffolk to Cambs also.

Because there are fewer ABC1s amongst its audience than the national average?

Unless I'm misreading it this graph indicates that their percentage of ABC1s is in line with the population:

http://www.thisisglobal.com/radio-sa...s/heart/rajar/

This one doesn't: !http://www.thisisglobal.com/radio-sa...jar-heart-ilr/

That one covers analogue transmission only. The other one is for all platforms so it's a fairer representation, unless you think that digital listeners don't count.

Not sure exactly what the discrepency between Heart UK and Heart ILR proves. More ABC1s have digital radio, maybe??

But if Heart is targeting professional listeners, it doesn't seem to be doing a great job, as - at best - it only attracts the national average. (Compare with its success in targeting women - it gets about 60/40 ratio women/men).

The music Heart play is perfect for that audience, albeit quite repetetive. But there should be more stations aiming for the under 25s, that's what gets me.

Oh hang on a minute, Heart does cater for the Under 25s...............................................BUT ONLY BECAUSE THEY'VE BRAINWASHED THEM INTO LISTENING TO OLD TRIPE INSTEAD OF THE CHART HITS!