Originally Posted by Cut6:
“Yeah, Global have got it all wrong! No wonder Heart's not very successful. It's targetting the wrong listeners! These are the sort of people the advertisers want...”
I didn't say that. All stations like to dress up the spending power of their audience to impress advertisers, the danger is when people like yourself take it too seriously.
In fact the audience profile in question sounds very much like a significant segment of the Radio 4 audience, a station which is extremely popular amongst the same grouping.
Originally Posted by Cut6:
“"Heart's core audience are aged between 16-84. Heart listeners have a cynicism about them; despite juggling their various roles as obscure music experts, armchair critics and internet radio DJs, they still make time for themselves and are determined to squeeze the most out of life. They are very unsocial people who enjoy collecting car stickers, old vinyl and spending time on Digitalspy."”
A good example of the problems with stereotyping people, as I'm none of the above.