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Old 30-07-2010, 09:59
NokiaNokia
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With Heart Dorset finishing today, I'd have thought that Fire Radio would be taking the opportunity to reaffirm its presence in Bournemouth.

However, they don't seem to be doing any marketing in the area. The website still isn't online, and Niall on breakfast said about half and hour ago that at an event in Meyrick Park this week they were unable to hand out stickers because they don't have any (though people wanted them!)

I'm not expecting them to be doing the "let's hold a funeral for 2CR" type of thing, but would hope they'd get themselves sorted with the basics.
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Old 30-07-2010, 10:19
hanssolo
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But technically Heart Dorset has not finished to an average listener.
It is now Heart Dorset and the New Forest
Also Fire and Heart are now after different types of listeners!
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Old 30-07-2010, 10:27
PhilH
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As a former employee at 2CR FM and Classic Gold 828 for quite a few years it saddens me that 5-7 Southcote Road is going to be empty after today.

I know Fire goes after a different audience but, even so, I would see this as an opportunity for them to 'own' Bournemouth, Poole and Christchurch in a way that a station broadcasting from Fareham couldn't do even if they wanted to.
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Old 30-07-2010, 10:34
NokiaNokia
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But technically Heart Dorset has not finished to an average listener.
It is now Heart Dorset and the New Forest
Also Fire and Heart are now after different types of listeners!
Later today it will be simply Heart South Coast, with all shows from Hampshire. I think when drivetime travel news talks about the Friday teatime nightmares on the M275 in Portsmouth and the A3 the average listener will probably raise an eyebrow or two.

Fire Breakfast/Dave Taylor has previously mentioned "we're not closing, we're not closing down" so I'd have thought they have done this a bit more professionally and backed it up with a decent website, stickers for cars etc to really make an impression in Bournemouth.
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Old 30-07-2010, 11:28
SamDavis
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There is a very new sound to the station, and new website will finally be launching, mid August...

*Apparently*.
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Old 30-07-2010, 12:10
Beat Nick
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There is a very new sound to the station, and new website will finally be launching, mid August...

*Apparently*.
They've changed the strapline to "The hit music station" and gone a bit more mainstream during the day (they're very keen on Miley Cyrus, for instance!) but I've always thought Fire's "USP" is its evening specialists. No one can touch them there and I hope that continues.

The move to DAB helps them punch way above their weight and they could pick up some Galaxy listeners there, if they tread that difficult line of being local enough for the FM audience but not too local for previously out-of-TSA digital converts.

Sad to see 2CR/Heart leave Southcote Road. But as has been said, the average listener won't notice and cares little!

PS What time's the switchover?
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Old 30-07-2010, 12:29
Joey Deacon
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Sad to see 2CR/Heart leave Southcote Road.
Indeed. I have lots of happy memories from working there.

Surprised to see that there is no mention of the move in today's Bournemouth Daily Echo.
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Old 30-07-2010, 12:33
Beat Nick
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Indeed. I have lots of happy memories from working there.

Surprised to see that there is no mention of the move in today's Bournemouth Daily Echo.
I seem to remember there was something when the news broke a few weeks back. And there was something else about a 2CR presenters reunion recently, too. I guess today is merely something already reported on, not actually something new.

At what point today does the switch happen? Anyone know?
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Old 30-07-2010, 12:35
Mark C
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Surprised to see that there is no mention of the move in today's Bournemouth Daily Echo.
Bournemouth Daily Echo, the paper owned by Newsquest Media, the 'Global' of the local newspaper world ?
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Old 30-07-2010, 12:45
-ajm-
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PS What time's the switchover?
4PM although around 9ish 102.3 was very weak so mabye they've done something already??

EDIT: Yes they have 102.3 is now about a second behind 97.5 & 96.7

Last edited by -ajm- : 30-07-2010 at 12:49. Reason: Many Reasons :p
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Old 30-07-2010, 12:48
Beat Nick
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Bournemouth Daily Echo, the paper owned by Newsquest Media, the 'Global' of the local newspaper world ?
A tad harsh! Plenty of local news from all over Dorset in today's edition! And it's still based in central Bournemouth, unlike Heart!
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Old 30-07-2010, 12:50
Beat Nick
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4PM although around 9ish 102.3 was very weak so mabye they've done something already??

EDIT: Yes they have 102.3 is now about a second behind 97.5 & 96.7
Cheers ajm!
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Old 30-07-2010, 12:51
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Old 30-07-2010, 13:53
Beat Nick
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Daniel Baker just tweeted he's quitting weekdays on Fire.
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Old 30-07-2010, 17:00
Mapperley Ridge
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Perhaps Fire are waiting a while before doing any major marketing push.

For starters, there's a big opportunity to grab the incoming students at the start of the Autumn term. Secondly, simply jumping on the fact 2CR is gone is a bit pointless, since it's been called Heart for some time. Thirdly, marketing - and even car stickers - cost money. Perhaps they have a cashflow problem.

As far as a lack of mention goes in the Daily Echo, it might be a significant day for a few anoraks, but apart from that the readership is largely uninterested. Plus, local newspapers almost never make any reference to ANY local radio stations as - even now - they're competing for the same local advertisers.
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Old 30-07-2010, 17:35
Beat Nick
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Perhaps Fire are waiting a while before doing any major marketing push.

For starters, there's a big opportunity to grab the incoming students at the start of the Autumn term. Secondly, simply jumping on the fact 2CR is gone is a bit pointless, since it's been called Heart for some time. Thirdly, marketing - and even car stickers - cost money. Perhaps they have a cashflow problem.

As far as a lack of mention goes in the Daily Echo, it might be a significant day for a few anoraks, but apart from that the readership is largely uninterested. Plus, local newspapers almost never make any reference to ANY local radio stations as - even now - they're competing for the same local advertisers.
To be fair, the Echo has covered the Heart rebrand and move (in a non-gloating way) and in the 2CR days the editor used to be live on the breakfast show quite often.

It also covered the opening of community station, The Bay 102.8 and is not averse to mentioning the other community station, Hope FM.

Journalists also regularly contribute on-air at BBC Radio Solent.

And I've seen Fire prize-winners covered in the paper too.

So while they are all in competition to a degree, it's clear everyone concerned thinks there's something to be gained from cooperating from time to time.

Surely no one at the Echo is naive enough to think there's anything to be gained by ignoring an entire media sector thousands of its readers hear every day?

No, radio is part of newspaper readers' lives and seems to be covered as such, from what I've read!
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Old 30-07-2010, 17:37
SamDavis
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So David and Caroline are now gone, was there any mention of them going, or indeed, was there anything about the "new" breakfast team next week?

Am I right in saying it is literally only the ads that will be local on Heart from now on?

And, are they going to disguise callers locations? "Pam from Southsea" won't have the same ring to it, as "Sarah from Talbot Woods"!!

Fire is definitely relaunching in week 3 of August by the sounds of it. Stuart Hall will be the voiceover at breakfast which is pretty cool, and then sung jingles elsewhere! Back to the old days.
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Old 30-07-2010, 18:14
Beat Nick
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So David and Caroline are now gone, was there any mention of them going, or indeed, was there anything about the "new" breakfast team next week?

Am I right in saying it is literally only the ads that will be local on Heart from now on?

And, are they going to disguise callers locations? "Pam from Southsea" won't have the same ring to it, as "Sarah from Talbot Woods"!!

Fire is definitely relaunching in week 3 of August by the sounds of it. Stuart Hall will be the voiceover at breakfast which is pretty cool, and then sung jingles elsewhere! Back to the old days.
Caroline Tweeted earlier but nothing else as far as I know...
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Old 05-08-2010, 11:32
georgemiller89
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Fire increases in RAJAR again this quarter. 3,000 new listeners, up to 5.5 from 4.5 in average hours p/l, and an extra 49,000 listening hours!
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Old 05-08-2010, 21:57
Test Tone
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Just a shame their DAB processing sounds so bad.
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Old 10-08-2010, 10:19
0db
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Dave on Fire breakfast this morning said first week in September for his new voice-over man, new jingles and a new name for the show. He's also thinking about naming the new Fire goldfishes 'David & Caroline'.

Still no website and still no stream! How hard is it to get that sorted?
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Old 10-08-2010, 11:26
Willum
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I would have thought these were relatively trivial matters compared to the overall performance of the station, and clearly the management have recognised this, hence the consistent upward trend of the RAJAR results since the current owners too over from TLRC.

Now that the station is back on the ascendency, they are more likely to be interested in things like the website and sorting out the DAB, but surely you agree that the FM output, and the audience in the core FM coverage area have to be the number 1 priority?
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Old 10-08-2010, 19:49
Test Tone
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The problem with that observation is that the current owners WERE responsible for the DAB signal from the off, (it was they after all, who decided to put the station on the platform.) For that reason alone, they should have ensured the processing/compression was set up to a decent standard. Instead, all we get is LOUDNESS and a tinny/thin sound that's frankly unlistenable to my ears!!! That surely isn't right for a station that wants to grow its audience. (Compare its DAB with Galaxy's to see what I mean.)

The same thing really applies to the website. It had a perfectly acceptable one under TLRC ownership but the new owners have been the ones to take it down and not put anything up in its place - pretty bad in this multi-media age wouldn't you say?

That's not to knock the achievements of the on air team, and it's obviously important to pull in fresh punters - long may it continue. But these things we've touched on are integral parts of the jigsaw, and they need to be sorted - and soon!
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Old 10-08-2010, 20:13
SamDavis
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David Perry, ex-Heart breakfast, presenting Fire drivetime tonight.

Weird.
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Old 10-08-2010, 22:50
crcsf
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David Perry, ex-Heart breakfast, presenting Fire drivetime tonight.

Weird.
David Perry can also be heard on the Breeze!
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