I think the 3 singles before album is definitely going to work for Tinie. The three singles have created hype, almost all 3 were number 1's (but because Frisky was released on the same week as that world cup song it landed at number 2), and tbh, I'm not a fan of him, but I won't deny the tracks are not anything short of great. The singles have created hype for the album which fortunately lives up to expectations. Miami 2 Ibiza, Invincible feat. Kelly Rowland, Wonderman feat. Ellie Goulding, are all fantastic!
I don't particulary like Tinie Tempah, but good on him. The only disadvantage now is that he needs to do better for his second album.