Originally Posted by garyessex:
“Didn't the article say Daybreak was doing slightly better then the old GMTV average?”
“Didn't the article say Daybreak was doing slightly better then the old GMTV average?”
The average for the first week was up on the final GMTV weeks (but that could have been due to the end of the summer holidays) and was helped by the initial rating of 1m for the first morning. By the end of the first week, IIRC, they were at the GMTV average. By tuesday morning of the second week, the ratings were down below the GMTV average.
K



