Originally Posted by D.M.N.:
“I'd be interested to know if that is the match average or the programme average.
Also, it isn't mentioned in the actual press release (http://corporate.sky.com/media/press..._landmarks.htm), so not sure where the 800,000 figure has come from.
If it's for the entire show, then more watched in HD, if its for the match only, then more watched in SD.”
“I'd be interested to know if that is the match average or the programme average.
Also, it isn't mentioned in the actual press release (http://corporate.sky.com/media/press..._landmarks.htm), so not sure where the 800,000 figure has come from.
If it's for the entire show, then more watched in HD, if its for the match only, then more watched in SD.”
I would strongly suspect it's the match average.
30% of Sky homes have HD so it seems unlikely over 50% of audience would be watching in HD - even allowing for higher HD penetration in Sky Sports homes.
Also Sky would want to announce the highest figure possible which would be the match figure - eg if programme average was 800,000 that suggests match average around 1m and they would therefore want to announce the 1m figure.




