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The Ratings Thread (Part 11) |
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#1301 |
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Join Date: Dec 2007
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I hope we get some breakdowns for the Breakfast battle on Monday morning, because something says Daybreak could flop badly.
You know people don't like Daybreak when you get people on the Daily Mail comments section saying they're going to defect to BBC Breakfast. ![]() I'll see what Daybreak's like though for the first day or two, but it'll be interesting to see the amount of people that hop from ITV to BBC on Monday, or vice versa. Digital Spy has updated with a few more ratings: http://www.digitalspy.co.uk/tv/news/...grabs-45m.html |
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#1302 |
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Join Date: Oct 2007
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A few more ratings from DS:
BBC1: The One Show: 3.39m (18.6%) BBC2: Natural World: 1.52m (8%) Have I Got Old News For You: 1.71m (8.5%) ITV1: Tonight: Community Dis-service: 2.84m (14.3%) C5: Escape From Alcatraz: 510k (2.6%) BBC3: Edinburgh Comedy Fest: 872k (4%) EastEnders: 969k (4.8%) ----- Bit low for The One Show. Usually over 20% on Thursdays due to EE following it. I think Natural World on BBC2 might've took away some of its viewers because last week BBC2 only had 3% in that slot. |
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#1303 |
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Join Date: Dec 2004
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Quote:
I hope we get some breakdowns for the Breakfast battle on Monday morning, because something says Daybreak could flop badly.
You know people don't like Daybreak when you get people on the Daily Mail comments section saying they're going to defect to BBC Breakfast. ![]() I'll see what Daybreak's like though for the first day or two, but it'll be interesting to see the amount of people that hop from ITV to BBC on Monday, or vice versa. Digital Spy has updated with a few more ratings: http://www.digitalspy.co.uk/tv/news/...grabs-45m.html They are wiping out the 8:30am hour which doesn't do much ratings wise. For that reason alone I can't see it flopping. It simply has to go up. If it doesn't, it's a disaster. --- Dan. How will the final Big Brother, Peggy's EastEnders exit and the return of New Tricks rate? Submit your predictions now. >> |
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#1304 |
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Join Date: Dec 2004
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Quote:
A few more ratings from DS:
BBC1: The One Show: 3.39m (18.6%) --- Dan. How will the final Big Brother, Peggy's EastEnders exit and the return of New Tricks rate? Submit your predictions now. >> |
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#1305 |
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Join Date: May 2010
Posts: 3,647
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Quote:
I hope we get some breakdowns for the Breakfast battle on Monday morning, because something says Daybreak could flop badly.
You know people don't like Daybreak when you get people on the Daily Mail comments section saying they're going to defect to BBC Breakfast. ![]() I'll see what Daybreak's like though for the first day or two, but it'll be interesting to see the amount of people that hop from ITV to BBC on Monday, or vice versa. Digital Spy has updated with a few more ratings: http://www.digitalspy.co.uk/tv/news/...grabs-45m.html I think anything above 800,000 on Monday will be a fair success but if people are going to base it on whether its ahead of BBC1 or not then its just a waste of time and you might as well declare it a flop now. It isn't going to go ahead of BBC1 for quite some time, if at all. |
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#1306 |
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Join Date: Dec 2004
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Quote:
Daybreak can be a success just as easily as it can flop. The issue isn't how it performs in the next week or so, its how its performing in 6 months time that matters and whether another relaunch is required, as is common practice with new breakfast shows. But for every viewer that leaves ITV1 for BBC1 or Sky News, there will be a viewer to replace them through curiosity to see how the new show does.
I think anything above 800,000 on Monday will be a fair success but if people are going to base it on whether its ahead of BBC1 or not then its just a waste of time and you might as well declare it a flop now. It isn't going to go ahead of BBC1 for quite some time, if at all. --- Dan. How will the final Big Brother, Peggy's EastEnders exit and the return of New Tricks rate? Submit your predictions now. >> |
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#1307 |
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Join Date: May 2010
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Can't wait for Daybreak. ITV will probably cut to a Tic-Tac ad just as Adrian is about to say "hello".
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#1308 |
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Join Date: Oct 2007
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For reference purposes, the yearly averages for the two morning shows this year have been:
BBC Breakfast: 1.45m (34.01%) GMTV: 875,200 (20.52%) Source: Broadcast It's difficult to say what exactly would be considered an immediate success for Daybreak as we don't really get to see the morning ratings much, and let's not forget Daybreak (without Lorraine) will be an hour shorter than GMTV and that should be taken into account. It should begin with 21% at the very least on Monday IMO. Ideally more around the 25% mark due to the promotion it's been given, curiosity factor and the fact the average won't include 8.30-9.25am which is usually a lower-rating period. As Desert Rat mentions, however, they'll be paying more attention to the long-term ratings (maybe in 6 months time) than how the first week or two pans out. |
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#1309 |
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Join Date: Dec 2007
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Quote:
Daybreak can be a success just as easily as it can flop. The issue isn't how it performs in the next week or so, its how its performing in 6 months time that matters and whether another relaunch is required, as is common practice with new breakfast shows. But for every viewer that leaves ITV1 for BBC1 or Sky News, there will be a viewer to replace them through curiosity to see how the new show does.
Quote:
I think anything above 800,000 on Monday will be a fair success but if people are going to base it on whether its ahead of BBC1 or not then its just a waste of time and you might as well declare it a flop now. It isn't going to go ahead of BBC1 for quite some time, if at all.
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#1310 |
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Join Date: Feb 2010
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19.00 Emmerdale 5.9m 32.5%
19.30 Eastenders 7.4m 37.3% http://mediatel.co.uk/newsline/2010/...the-peak-slot/ ----- On the issue of Daybreak, no judgement can be really made in the first week. The hyped return of ITV news at Ten had 3.5m, a figure it has rarely gotten over since then. |
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#1311 |
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Join Date: May 2010
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Quote:
...but if they're not going to test it out next week, then are they going to test it out at all?
I think Daybreak will at least retain 90%+ of the GMTV audience despite what people are writing on the internet about how they'll boycott. From the press information, it seems it will have the same feel to GMTV but a more modern and professional version. GMTV was too stuck in the 90s and it never moved forward with the times. The sofa is still there, the view of London is still there (albeit this time its real), the reporters will be very much the same and most importantly, there will still be a focus on news, sport, entertainment and lifestyle. I hope there is more emphasis on news and sport with entertainment and lifestyle coming secondary as they're the main focus of Lorraines show. |
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#1312 |
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Inactive Member
Join Date: Sep 2005
Posts: 17,742
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Quote:
Quite low rating for the second day on the trot. Maybe the Blair doc had little to do with it after all.
Regarding DAYBREAK the success metric will be if it can win back the female audience under 45 NOT the gross audience figures. God's Waiting Room is always going to be tuned to BBC1 in the mornings. Its the desertion of the younger female audience that lead to GMTVs axing. I know this is too subtle a point for the "look at the size of my number" posters but it needs to be made all the same.
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#1313 |
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Join Date: Oct 2007
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Quote:
I did say that but I got shouted down!
Regarding DAYBREAK the success metric will be if it can win back the female audience under 45 NOT the gross audience figures. God's Waiting Room is always going to be tuned to BBC1 in the mornings. Its the desertion of the younger female audience that lead to GMTVs axing. I know this is too subtle a point for the "look at the size of my number" posters but it needs to be made all the same.Quote:
Sharman is not frightened of sounding this particular fanfare, while her target for a revitalised GMTV is clear as a bell: to build audiences.
“My ambition is to make a great show that I’m proud of and that delivers for an ITV audience. Beyond that, it’s about building audiences. Obviously we have the core audience of housewives with children, but inevitably we have got to grow new audiences and bring back lapsed viewers.” This won’t happen overnight, though, she admits. “We’re a commercial organisation, we have to attract audiences, and we have to attract advertisers. But that’s a marathon, not a sprint.” |
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#1314 |
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Inactive Member
Join Date: Sep 2005
Posts: 17,742
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Quote:
ITV's controller of daytime says that they need to be building Daybreak's audience beyond just the core Housewives with Kids:
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#1315 |
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Join Date: Jun 2008
Posts: 10,948
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Quote:
Regarding DAYBREAK the success metric will be if it can win back the female audience under 45 NOT the gross audience figures. God's Waiting Room is always going to be tuned to BBC1 in the mornings. Its the desertion of the younger female audience that lead to GMTVs axing. I know this is too subtle a point for the "look at the size of my number"
posters but it needs to be made all the same.![]() If it's the right demographics that count, how come Married, Single, Other got axed after one series? Wasn't its audience in the coveted 16-24 age group relatively static for the whole run?
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#1316 |
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Join Date: Feb 2010
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Quote:
ITV's controller of daytime says that they need to be building Daybreak's audience beyond just the core Housewives with Kids:
Quote:
"Change, both on and off screen, is an essential part of the process in our bid to reclaim the top breakfast show spot."
http://www.guardian.co.uk/media/2010...tv-as-daybreak
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#1317 |
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Join Date: Sep 2005
Posts: 17,742
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Quote:
Yeah, but this is the ratings thread, not the demographics thread.
![]() If it's the right demographics that count, how come Married, Single, Other got axed after one series? Wasn't its audience in the coveted 16-24 age group relatively static for the whole run? ![]()
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#1318 |
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Join Date: Feb 2010
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Quote:
I did say that but I got shouted down!
. Why didn't you bother to look at the ITV News at Ten . Is that it's usual performance.Quote:
Wednesday 1st September 2009
[22:00 - ITV News at Ten & Weather: 1.6m (8.1%) |
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#1319 |
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Inactive Member
Join Date: Sep 2005
Posts: 17,742
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Quote:
No George you just picked out The One show as usual
Why didn't you bother to look at the ITV News at Ten . Is that it's usual performance.TOS is being hyped by the BBC so its fair to comment on the effects of their massive PR blitz. News at Ten ratings on a slow news day and with a poor lead in isn't news particularly. |
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#1320 |
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Join Date: Feb 2010
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Quote:
ITV's controller of daytime says that they need to be building Daybreak's audience beyond just the core Housewives with Kids:
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#1321 |
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Join Date: Dec 2007
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Thats because of £. Cost per viewer and all that. But this is a "look at the size of my big number" thread not a thread about money or demographics
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#1322 |
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Join Date: Sep 2008
Location: Kent
Posts: 5,428
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Can anyone tell me on average how GMTV and BBC Breakfast does? ... Just so I know what to compare it too once the ratings come in Tuesday morning for Daybreak
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#1323 |
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Join Date: Dec 2007
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Quote:
Can anyone tell me on average how GMTV and BBC Breakfast does? ... Just so I know what to compare it too once the ratings come in Tuesday morning for Daybreak
.![]() Quote:
For reference purposes, the yearly averages for the two morning shows this year have been:
BBC Breakfast: 1.45m (34.01%) GMTV: 875,200 (20.52%) Source: Broadcast It's difficult to say what exactly would be considered an immediate success for Daybreak as we don't really get to see the morning ratings much, and let's not forget Daybreak (without Lorraine) will be an hour shorter than GMTV and that should be taken into account. It should begin with 21% at the very least on Monday IMO. Ideally more around the 25% mark due to the promotion it's been given, curiosity factor and the fact the average won't include 8.30-9.25am which is usually a lower-rating period. As Desert Rat mentions, however, they'll be paying more attention to the long-term ratings (maybe in 6 months time) than how the first week or two pans out. |
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#1324 |
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Join Date: Sep 2008
Location: Kent
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Quote:
Look up (or down).
![]() ![]() Cheers D.M.N
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#1325 |
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Join Date: Feb 2010
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Quote:
Yeah, but this is the ratings thread, not the demographics thread.
![]() If it's the right demographics that count, how come Married, Single, Other got axed after one series? Wasn't its audience in the coveted 16-24 age group relatively static for the whole run? ![]() |
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