The average is the most useless statistic for this show. Radio (the real competition at that hour) is quoting reach figures) - hence Wogans 8m or Moyles 7m. TV is quoting a completely different measure so it looks much worse than radio at that hour.

Some average ratings recently courtesy of Digital I's blog:

ITV1 - Dinner Date (12:30): 800,000 (10.5%)
Watch - The Bill: 40,000 (0.8%)

There's a load of digital tidbits from over the Bank Holiday weekend in there that may be of interest to some, not many specifics though.

Source & more: http://www.mediaspy.org/report/2010/...or-masterchef/

There is still some uncertainty about the scheduling, but at the moment it looks as thought it will air 3 nights a week; Sundays, Mondays and a masterclass on Fridays.

Interesting stuff. My hopes are not massive given the lukewarm reception which Celebrity MasterChef received last year. But then Australia generally doesn't seem too big on these celebrity formats, so maybe the kids will have more appeal.

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Dan.
How will the final Big Brother, Peggy's EastEnders exit and the return of New Tricks rate? Submit your predictions now. >>

Dont second parts of dramas always rate lower anyway? I think New Tricks on a Friday is fine. Silent Witness got some great figures there and Ashes to Ashes was down because it had double the 16-34 audience that Silent Witness and New Tricks have. New Tricks taking the Friday slot allows the BBC to have a big hitter on the Friday whilst better slots in the week are left for more neddy dramas like Spooks, Outcasts etc.


I think BBC will be happy with those numbers myself. Waterloo Road seems to have been sacrificed against the soaps and did its job by damaging them. Personally. I think Waterloo Road deserves better than a clash with the ITV soap hour but that is the way the BBC schedulers have gone and the rating isnt that bad.

Also, a really solid 4.5m for Motorway Cops, 2m ahead of ITV.


ITV are in a tough situation. If they change Daybreak a lot and it doesnt remind people of GMTV they risk losing the existing GMTV audience to other channels. If they dont change it that much they wont win any viewers who left GMTV back. So, they need to get the mix right.

Edit: I see Four Poofs and a Piano have joined Daybreak. Im now predicting Daybreak will be axed by Christmas.

A song about the weeks events at 8.25am on a Friday is hardly going to be representative of how good or bad the show will be editorially .

I think with regards to your other point, thats why they've kept on so many GMTV staff. All of the indications so far point to Daybreak having different feel to GMTV and they want to build their audience, but the easiest way to retain the GMTV audience is to keep the same faces, hence Kate Garraway has been kept on and will supposedly be Christine's main relief presenter.

Not for BBC dramas. Scheduling has some part to do with it, but Waking the Dead's 2nd parters outrated the 1st parters in its last series. In the previous series of Silent Witness, the 1st and 2nd parters rated identically. Those are the two most recent examples of twice-a-week dramas from the last couple of years.


Yeah that's a good point. It gives another younger-skewing drama a chance to succeed on another day.

Is it me or is that really good?

Watch has a 0.3% viewing share overall, so a 0.8% share is very good especially for a pay channel.

It probably puts it ahead of pay TV stalwarts like Sky1, LIVING and UKTV sibling G.O.L.D. in that timeslot, and possibly a few Freeview channels as well.

I wonder if ITV regret not keeping the repeat rights for themselves as there could be some mileage for showing them on ITV3 daytime?

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Dan.
How will the final Big Brother, Peggy's EastEnders exit and the return of New Tricks rate? Submit your predictions now. >>

Another celebrity-based reality/factual show on ITV which will flop:


Not sure what the slot average is, but ITV's best performer in that slot, Loose Women, averaged 14.5% for its latest series.. DD's done alright to hold onto its audience since the first episode but I dunno if it'll get another series because its figures look pretty average.

that sounds sick to me

Well I'll tell you something, the name is extremely unoriginal. Well, the last 4 words do, anyway...

Coming soon: Dual Carriageway Cops.

It sounds like 7 days on the Breadline but the other way round and hideous. Who has commsioned this rubbish?

"The 'GMTV' host will join fellow stars Anthea Turner, Liza Tarbuck, Danielle Lloyd and Fiona Phillips"

An awful line-up too. Just horrible.

It got 3.64m (19.8%) - for the type of show it is it is hardly a disaster...

Ah, DS must have chopped off the last 5 minutes.

While on the GMTV/Breakfast year-to-date figures from earlier, what were the figures for yesterday? Any gain made by GMTV a little bit?

Breakfast got 1.36m (34.0%) to GMTV's 0.81m (20.7%)

Still no word, but my DVD is in the post, so it'll be interesting to see how many episodes are on it.

i'll take a guess and say they will have the 2 episodes not broadcast yet on the DVD, they did the same with Gavin and Stacey, released the DVD when the last 2 epiosdes has not even been screened yet.

Do let us know though

So no real change then, GMTV stabilised at 800,000.

Interesting figure quoted on ITV "ratings have dropped from 6 million to 900,000" --> exaggeration much?

OK, 900,000 watch it now, or there abouts, but where's the 6 million from? I can't imagine 6 million people watching GMTV 15 years ago.

I can only presume 6 million is the reach on a day from X years ago, and 900,000 is the average figure for today, just to make the drop worse than in really is.

Just the tabloid journalism that you get with ITV - comparing overall reach for a programme with the whole slot average...

ITV just want to big up their new lineup - watch and see if they use that 6 million figure again when comparing the c.900k that tune in to The Three Show - oh sorry, Daybreak...

shouldnt it be The 3am Show?

Will do. Although, it's being sent from Jersey by second class post, so I doubt I'll get it before Tuesday or Wednesday.

Edit: Ignore.

People complaining in the Daily Mail is surely the biggest sign of approval any show can get! If it pisses of the Daily Mail readers it's generally a good thing!


I thought Lorraine was the saviour of GMTV and actually propped up their ratings. Surely if her hour was the problem, they wouldn't be keeping her.

It's not a problem with Lorraine as such. Both BBC One and ITV1 typically lose viewers at that time. It's the school run effect.

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Dan.
How will the final Big Brother, Peggy's EastEnders exit and the return of New Tricks rate? Submit your predictions now. >>

Most people don't watch the full three and a bit hours of Breakfast or GMTV/Daybreak so I think reach is probably as important as ratings.