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The Ratings Thread (Part 11)
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rzt
05-09-2010
Originally Posted by Score:
“... I think that X Factor would lose something in the region of 15-25% of its viewers if Cowell left, whilst DOI would lose 10-15% of its audience by moving to the Spring I think. So it boils down to X Factor losing 15-25% of its audience or DOI losing 10-15%. I think it's clear what ITV would prefer.”

I understand what you mean but it's not just DOI which would be affected. There's other programmes too. Using your schedule:

- Take Me Out and All Star Mr & Mrs would be down due to the move from January to late-Spring. Last June when it wasn't leading into BGT, Mr & Mrs officially averaged 4.2m. In January this year, it averaged 5.2m. (Paddy McG has confirmed a Jan return for TMO anyway)
- Piers Morgan's Life Stories would probably rate worse leading out of Take Me Out than what is has been rating in the past.
- Autumn series of The Cube & Family Fortunes would get lower ratings due to not being paired up with TXF.
- Having IAC in October means that 6-10 part drama series such as Law & Order UK/Doc Martin can't launch in September (traditional time for launching Autumn dramas), unless they're interupted mid-run.

I can see advantages with your schedule such as having two new shows launching off the back of BGT, Millionaire rating better in that new slot, Best of TV Burps to boost summer schedules etc.

I think overall though it's more than just a case of DOI's ratings going down and everything needs to be taken into consideration. Do they want to put their eggs in mostly one basket (i.e. TXF) or make sure they have a steady schedule which has generally worked in the past but risk losing some TXF viewers due to a possible Cowell departure?

Edit: I agree with your reply to Desert Rat regarding DOI, in that it wouldn't fall as low as 5m in the Spring.

Originally Posted by C14E:
“I like Rzt's idea. Especially when XF US doesn't have a long term future, it seems a bit dramatic to change everything.

If they do it properly, they can get some hype around the new guy and have a smooth transition as well. If viewers have watched up to judges houses, I can't see a huge % turning off just because Cowell won't be in the next episode so long as they do it right. And if they get it right, it would actually give the show a whole new energy as well.

Just make sure they pay Cheryl enough to keep her around because without Cowell, the press she creates will be even more important than it is now.

PS: Are we getting any ratings today? I was looking forward to Robbie's dramatic post about X Factor's 2 million year-on-year decline!”

Yeah they need to keep Cheryl on next year's show if Cowell decides to leave. It'd be a mistake having two judges leave (especially them two). I dunno why they're even considering having her on the USA version to be honest!

BARB has released yesterday's ratings so hopefully we'll get them later on in the afternoon. I think PJ's on holiday so unlikely that we'll get a DS update.

Originally Posted by Score:
“As for Bouquet of Barbed Wire, it's got big names in it and ITV have even invested in cinema advertising so they must have high hopes for it. 5-6m seems most likely.”

Britannia High had cinema advertising.. we know what happened to that ! That didn't even launch with a decent audience. But yeah, I think this should get 5-6m for its first week at least.
Jonwo
05-09-2010
Bouquet of Barbed Wire does look good although I bet they'll be crys of 'why not run the original?' or 'ruining a classic.'
Salv*
05-09-2010
X Factor is in no danger, people will start to worry if the average drops sub 7.5m (weird seeing as any show would kill to get 7m constantly).

But it just takes one series of any show from ratings highs to ratings lows... X factor is bound to become a tired format in 3 years or so. It will be interesting to see when a ratings decline will happen.
Score
05-09-2010
Originally Posted by rzt:
“I understand what you mean but it's not just DOI which would be affected. There's other programmes too. Using your schedule:

- Take Me Out and All Star Mr & Mrs would be down due to the move from January to late-Spring. Last June when it wasn't leading into BGT, Mr & Mrs officially averaged 4.2m. In January this year, it averaged 5.2m. (Paddy McG has confirmed a Jan return for TMO anyway)
- Piers Morgan's Life Stories would probably rate worse leading out of Take Me Out than what is has been rating in the past.
- Autumn series of The Cube & Family Fortunes would get lower ratings due to not being paired up with TXF.
- Having IAC in October means that 6-10 part drama series such as Law & Order UK/Doc Martin can't launch in September (traditional time for launching Autumn dramas), unless they're interupted mid-run.

I can see advantages with your schedule such as having two new shows launching off the back of BGT, Millionaire rating better in that new slot, Best of TV Burps to boost summer schedules etc.

I think overall though it's more than just a case of DOI's ratings going down and everything needs to be taken into consideration. Do they want to put their eggs in mostly one basket (i.e. TXF) or make sure they have a steady schedule which has generally worked in the past but risk losing some TXF viewers due to a possible Cowell departure?

Edit: I agree with your reply to Desert Rat regarding DOI, in that it wouldn't fall as low as 5m in the Spring.”

I agree with most of the points you've made there tbh. Take Me Out and Mr and Mrs would be down a bit (0.5-1m), and Life Stories wouldn't do so well for the Spring run. I think Family Fortunes and The Cube would still be capable of 5m without XF and a fair bit of Family Fortunes' run is partnered with XF in my schedule. Drama series could run from late October-mid December as there would be enough room for them after IAC has finished. September would be tricky but they could make it work. I do agree that it is risky shuffling everything around, but without Cowell XF would dip, although I do like the idea of doing it mid-run rather than between series. Obviously the ideal solution would be for him to do both and commute but that won't happen, and finding a replacement may be difficult.

Quote:
“Britannia High had cinema advertising.. we know what happened to that ! That didn't even launch with a decent audience. But yeah, I think this should get 5-6m for its first week at least.”

True, although even the adverts for BH stank of shit, at least the Bouquet trailers look good! It should do well for the first week at least.
Steve Williams
05-09-2010
Originally Posted by Fudd:
“Hmmm, the football did ok I guess and probably rated better between 7.30 and 10 than ITV's usual schedule would. As they eluded to on the programme yesterday, the Friday matches will limit people who live a distance from Wembley to get there, so I doubt the FA are happy with the switch.”

Well, it was only in the last decade or so that the qualifiers were regularly played on Saturdays anyway, up until the late nineties they would almost always be exclusively on Wednesdays. It's thanks to the much greater number of national teams in Europe, and hence an increase in qualifying matches, that brought about the double headers.

As for people not being able to get there, it's not as if it's a regular thing, is it? They don't have to go. Surely most schools were still off on Friday anyway? It's also to do with the luck of the draw for the fixtures, I remember all Scotland's home qualifiers for Euro 2008, purely by chance, ended up being played on a Saturday, so even had they not been rescheduled, all the home qualifiers could have ended up in midweek.

That said, I don't know why, even if the Wednesday matches move to Tuesday, they can't just keep the Saturday matches where they are, as plenty of teams play Saturdays and Tuesdays.
Woodbeam
05-09-2010
Originally Posted by Jonwo:
“Bouquet of Barbed Wire does look good although I bet they'll be crys of 'why not run the original?' or 'ruining a classic.'”

General view from previews is that this version is better than the original. It's a pity it's not stripped across the week, though. That's the best strategy for 3 part drama imo.
Pizzatheaction
05-09-2010
Originally Posted by iaindb:
“Although the BBC appeared to have been listing it as a 9 part series right up to episode 7 last week.”

True.
Originally Posted by gottago:
“Can't imagine this Funniest Year thing doing very well. There doesn't appear to be a thread for it on here and I think it's a big ask from C4 for people to sit through two hours of Rufus Hound.”

I read a preview saying there was a fair bit of off-colour material in the show. I didn't realise Rufus Hound was a stand-up comedian until I read the preview. I always thought he was just a TV presenter.

I'm not sure how last night's jokes about Jill Dando being murdered are going to help his career as a CBBC presenter.
Brekkie
05-09-2010
Originally Posted by Salv*:
“BB related, this may cause an outrage...

According to BB5 fellow HM friend of Nadia, she is feeling suicidal
http://www.digitalspy.co.uk/forums/s....php?t=1345189

Will Endemol/C4 be in trouble?”

It's nobodies fault but Nadia's if she can't handle being held to account for her own behaviour. Her attitude since leaving shows she clearly felt she was above being evicted, when it was very obvious too anyone that previous winners (and indeed all HMs) were risking their reputations by re-entering the house.

Nadia ultimately agreed to return in exchange for cold hard cash and is now looking to blame anyone but herself for her behaviour - which ironically has now been far worse since she got the boot than it was when in the house.

Originally Posted by Score:
“I see your point rzt but I disagree. I don't think BGT would lose too many viewers by swapping from April-May to July-August as in the last few years the weather has been better in the Spring than the Summer so it wouldn't be dented by that.”

Would though make more sense for BGT to run Sept-Oct than over the summer - with or without Cowell.

Dancing on Ice could prepare for being bumped later into the year by having some sort of pre-series next year. Always thought it would be a good idea to have a competition for a regular member of the public to earn a place in the final line up - basically a couple of audition shows then a live show with the top six or so before the series itself launches.


Talking of BGT, Amanda Holden has signed up for Shrek the Musical which begins in May next year, so is that her jumping before she's pushed? Also Paul O'Grady talking in an interview with the News of the World today about replacing Piers Morgan.
Glenn A
05-09-2010
Originally Posted by Salv*:
“X Factor is in no danger, people will start to worry if the average drops sub 7.5m (weird seeing as any show would kill to get 7m constantly).

But it just takes one series of any show from ratings highs to ratings lows... X factor is bound to become a tired format in 3 years or so. It will be interesting to see when a ratings decline will happen.”

I think it peaked last year and this year's audience figures, while nothing for ITV to worry about yet, will show a decline. I reckon Cowell will give it another year and if ratings fall again, he'll cancel it before it becomes a liability.
Also if BBC One schedules something which is a success against The X Factor, this could kill it. Either way the X Factor is heading into its twilight years and will be gone by 2011 or 2012.
Brekkie
05-09-2010
Originally Posted by Salv*:
“But it just takes one series of any show from ratings highs to ratings lows... X factor is bound to become a tired format in 3 years or so. It will be interesting to see when a ratings decline will happen.”

People were saying that about 3-4 years ago though - and no sign of it happening yet.
cherubmattd
05-09-2010
No actual ratings yet?
Pizzatheaction
05-09-2010
Originally Posted by Fudd:
“Mind you, before the News of the World article, I thought the plan was to air The X Factor from November next year? ”

The Sun claims November 2011 and News of the World claims 2012. Considering both "newspapers" are cobbled together in the same office, you'd think they'd be able to agree,
Glenn A
05-09-2010
Originally Posted by Pizzatheaction:
“The Sun claims November 2011 and News of the World claims 2012. Considering both "newspapers" are cobbled together in the same office, you'd think they'd be able to agree,”

No Big Brother( possibly) and no X Factor( possibly) next year, what will Daily Star journalists do for half the year?
D.M.N.
05-09-2010
http://www.digitalspy.co.uk/tv/s103/...lmost-11m.html
seansnotmyname@
05-09-2010
Glad BB figures are disappointing after Friday's horrific show, hope Nadia sues Endemol, and it ends the entire thing.
Danslink
05-09-2010
Anyone have ratings for GMTV's farewell on Friday?
rzt
05-09-2010
Saturday 4th September Overnights
BBC One
18:20- Wallace & Gromit In The Curse Of The Were-Rabbit: 2.91m (16.8%)
19:40- The National Lottery's Big Night: 2.29m (10.2%)
20:45- Casualty: 5.22m (24.1%)

BBC Two
21:00- BBC Proms: 526k (2.7%)

ITV1
18:15- You've Been Framed: 3.26m (20.9%)
18:45- Odd One In: 4.23m (24%)
19:30- The X Factor: 10.9m (49.2%) inc. HD
* peak: 11.7m (51%)
20:45- The Bourne Ultimatum: 4.54m (21.8%) inc. HD

Channel 4
19:30- 102 Minutes That Changed America: 1.69m (8%), +1 315k (1.4%)
21:00- Ultimate Big Brother: 1.77m (8.1%), +1: 349k (1.9%)
22:00- Rufus Hound's My Funniest Year: 1m (6.8%)

Five
19:25- NCIS: 939k (4.4%)
20:15- NCIS: 1.12m (4.9%)
21:10- CSI: 943k (4.4%)
22:10- CSI: 964k (4.6%)

ITV2
20:45- Xtra Factor: 1.57m (7.2%)

Primetime Shares
ITV1: 29.4% (HD: 1.4%)
BBC One: 18.2%
Channel 4: 7.5% (+1: 1.4%)
Five: 4.6%
BBC Two: 3.6%
---------------------
X Factor up nearly a million from last week, getting its 3rd highest ever audition show rating. Odd One In and Bourne did pretty well around it. Good rating for Casualty but apart from that, poor evening for BBC1.
Desert Rat
05-09-2010
Originally Posted by rzt:
“21:00- Ultimate Big Brother: 1.77m (8.1%), +1: 349k (1.9%)

ITV2
20:45- Xtra Factor: 1.57m (7.2%)”

How embarrassing for Channel 4 when the shows were head to head.
Pizzatheaction
05-09-2010
The X Factor is very consistent on Saturdays, regardless of whether it has weak or strong opposition. It gets its 10 or 11m come what may.

There's no massive boost when there's weak opposition such as last night's dreadful lottery show and BBC Two's opera. Similarly, there's no massive decline if better opposition is being served up.

It has a big audience, but more importantly, a loyal one.

I don't think it's a show for pulling in floating viewers on an occasional basis, though.
Salv*
05-09-2010
Originally Posted by Desert Rat:
“How embarrassing for Channel 4 when the shows were head to head.”

It got 2.1m(or is it 2.2m?) which was considered decent during BB11 (obviously last Saturday got 2.5m and that was the highest rated Saturday show in 2 years)... 2.1m is decent, well for a Saturday anyway.

I'm suprised it didnt go below 1.7m or something after that terrible Friday night.
Dancc
05-09-2010
Originally Posted by Salv*:
“It got 2.1m(or is it 2.2m?) which was considered decent during BB11 (obviously last Saturday got 2.5m and that was the highest rated Saturday show in 2 years)... 2.1m is decent, well for a Saturday anyway.

I'm suprised it didnt go below 1.7m or something after that terrible Friday night.”

It lost over 15% of its audience week-on-week. Hardly a good result.

Excellent night for ITV1, especially The Bourne Ultimatum, putting that X Factor lead-in to good use.

---
Dan.
How will the final Big Brother, Peggy's EastEnders exit and the return of New Tricks rate? Submit your predictions now. >>
iaindb
05-09-2010
Originally Posted by rzt:
“
X Factor up nearly a million from last week, getting its 3rd highest ever audition show rating. Odd One In and Bourne did pretty well around it. Good rating for Casualty but apart from that, poor evening for BBC1.”

Yes, but it's down from the equivalent show last year, so the rot has started to set in. (Enough smilies? Or do I still have to spell out to some people that this remark is a joke? I am aware that last year's episode was boosted by a preceding England football match.)

Very poor performance by Wallace & Gromitt. Think the BBC may have axed the wrong Peter Sallis programme.

Looks like Odd One In may have done enough to secure a recommission (ratings-wise I mean. I'm not talking about programme content.)

At first glance Casualty's figure seems poor to me for a feature-length episode, but it should get close to 6m in the officials which is healthy, and I don't think the BBC promoted it. (Correct me if I'm wrong.) And of course, if The Bill had been getting 5m overnights in its 9pm Thursday slot, it would still be very much alive and kicking.

The Lottery Awards did as brilliantly as ever I see. Oh the pain of being a public service broadcaster, unable to judge your programmes purely on their ratings.
iaindb
05-09-2010
^^

Oi, you bloody forum, I've just spent ages typing my last post. Kindly show it, thank you.
Chris1964
05-09-2010
Very decent rebound for XF from the relative dip last week. However extremely poor opposition on BBC1-whatever audience might have been possible surely put off by the endless promos of John Barrowman shouting at them in the weeks build up. There is an audience for the type of stuff Barrowman does on Tonights the Night but he himself is a turn off for too many to make him a draw on a Saturday night. The reason they persist is that I would imagine the cupboard is bare.
Decent enough for Casualty over 90 mins but ITV was reasonable all night in a way they werent without the influence of XF a few weeks ago.
Salv*
05-09-2010
Originally Posted by Dancc:
“It lost over 15% of its audience week-on-week. Hardly a good result.

Excellent night for ITV1, especially The Bourne Ultimatum, putting that X Factor lead-in to good use.

---
Dan.
How will the final Big Brother, Peggy's EastEnders exit and the return of New Tricks rate? Submit your predictions now. >>”

Oh i know, but Saturdays, you know what Saturdays are like.... technically speaking and looking back, normally the Sunday episode gets 600,000 more than the day before, so we could be looking at 2.7m+ tonight.

ratings are bouncing all over the place. Eg. Jo's eviction was at a one of the lows of the series (2.4m), the next (quadruple eviction) it was at 3.1m, and then the episodes leading to the end were getting week highs.

So i reckon we should see some highs this week leading to the final.
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