Originally Posted by Score:
“... I think that X Factor would lose something in the region of 15-25% of its viewers if Cowell left, whilst DOI would lose 10-15% of its audience by moving to the Spring I think. So it boils down to X Factor losing 15-25% of its audience or DOI losing 10-15%. I think it's clear what ITV would prefer.”
“... I think that X Factor would lose something in the region of 15-25% of its viewers if Cowell left, whilst DOI would lose 10-15% of its audience by moving to the Spring I think. So it boils down to X Factor losing 15-25% of its audience or DOI losing 10-15%. I think it's clear what ITV would prefer.”
I understand what you mean but it's not just DOI which would be affected. There's other programmes too. Using your schedule:
- Take Me Out and All Star Mr & Mrs would be down due to the move from January to late-Spring. Last June when it wasn't leading into BGT, Mr & Mrs officially averaged 4.2m. In January this year, it averaged 5.2m. (Paddy McG has confirmed a Jan return for TMO anyway)
- Piers Morgan's Life Stories would probably rate worse leading out of Take Me Out than what is has been rating in the past.
- Autumn series of The Cube & Family Fortunes would get lower ratings due to not being paired up with TXF.
- Having IAC in October means that 6-10 part drama series such as Law & Order UK/Doc Martin can't launch in September (traditional time for launching Autumn dramas), unless they're interupted mid-run.
I can see advantages with your schedule such as having two new shows launching off the back of BGT, Millionaire rating better in that new slot, Best of TV Burps to boost summer schedules etc.
I think overall though it's more than just a case of DOI's ratings going down and everything needs to be taken into consideration. Do they want to put their eggs in mostly one basket (i.e. TXF) or make sure they have a steady schedule which has generally worked in the past but risk losing some TXF viewers due to a possible Cowell departure?
Edit: I agree with your reply to Desert Rat regarding DOI, in that it wouldn't fall as low as 5m in the Spring.
Originally Posted by C14E:
“I like Rzt's idea. Especially when XF US doesn't have a long term future, it seems a bit dramatic to change everything.
If they do it properly, they can get some hype around the new guy and have a smooth transition as well. If viewers have watched up to judges houses, I can't see a huge % turning off just because Cowell won't be in the next episode so long as they do it right. And if they get it right, it would actually give the show a whole new energy as well.
Just make sure they pay Cheryl enough to keep her around because without Cowell, the press she creates will be even more important than it is now.
PS: Are we getting any ratings today? I was looking forward to Robbie's dramatic post about X Factor's 2 million year-on-year decline!”
“I like Rzt's idea. Especially when XF US doesn't have a long term future, it seems a bit dramatic to change everything.
If they do it properly, they can get some hype around the new guy and have a smooth transition as well. If viewers have watched up to judges houses, I can't see a huge % turning off just because Cowell won't be in the next episode so long as they do it right. And if they get it right, it would actually give the show a whole new energy as well.
Just make sure they pay Cheryl enough to keep her around because without Cowell, the press she creates will be even more important than it is now.
PS: Are we getting any ratings today? I was looking forward to Robbie's dramatic post about X Factor's 2 million year-on-year decline!”
Yeah they need to keep Cheryl on next year's show if Cowell decides to leave. It'd be a mistake having two judges leave (especially them two). I dunno why they're even considering having her on the USA version to be honest!
BARB has released yesterday's ratings so hopefully we'll get them later on in the afternoon. I think PJ's on holiday so unlikely that we'll get a DS update.
Originally Posted by Score:
“As for Bouquet of Barbed Wire, it's got big names in it and ITV have even invested in cinema advertising so they must have high hopes for it. 5-6m seems most likely.”
“As for Bouquet of Barbed Wire, it's got big names in it and ITV have even invested in cinema advertising so they must have high hopes for it. 5-6m seems most likely.”
Britannia High had cinema advertising.. we know what happened to that
! That didn't even launch with a decent audience. But yeah, I think this should get 5-6m for its first week at least.






