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The Ratings Thread (Part 11) |
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#1701 |
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Join Date: Dec 2004
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Quote:
no I had not heard this, it would be best for TEN if it was able to count Neighbours on ELEVEN towards it local production quota. I dont know if that is best for Austrlian drama content in Austrlia however.
Not sure what repeat pattern they want to use, I dont see any point at all on Neighbours beign on ELEVEN if it will repeat on TEN, that just creates confusion, ok Hollyoaks does similar. Its certianly intersting that they are considering a TEN airing, would seem to suggest, they dont expect it to get good ratings on ELEVEN. However that seems hard to predict at this stage. However TEN still seems to support Susan Bower, which is what I find odd. The reference is quite low key towards the end of the report. |
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#1702 |
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thanks for the link, airing repeats on TEN is just going to confuse things.
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#1703 |
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I dont know if moving 7pm Project back an hour like that, is going to be as easy as you make it out to be, still it would be nice to think Neighbours could get a boost from its ratings. The Simpsons was not really helping it.
It might not work in terms of numbers either. They previously tried moving the 4:30pm programme to 6pm and that didn't work. But it's hard to see The 7pm Project losing too many viewers if it moved to 6pm and it would make for a better lead-out from the news. Plus rather crucially it would allow them to launch their new bulletin out of the way of Australia's top 2 highest rated bulletins. |
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#1704 |
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could you see The One Show, or Emmerdale working at 6pm?
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#1705 |
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invsible post
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#1706 |
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Join Date: Oct 2007
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TV Overnights are out: BBC Breakfast 32.4% share vs 24.9% share for Daybreak.
Note: Yearly share averages for year so far were: Breakfast- 34.0%, GMTV- 20.5% |
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#1707 |
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TV Overnights are out: BBC Breakfast 32.4% share vs 24.9% share for Daybreak.
EDIT, from Attentional: BBC One 06:00 - BBC Breakfast: approx. 1.3m (32.4%) BBC Two 19:00 - Timothy Spall: Somewhere at Sea: 1.6m (7.4%) ITV1 06:00 - Daybreak: 980,000 (24.4%) * share suggests that covers 'Lorraine' as well * HD may send figure over 1m 21:00 - Bouquet of Barbed Wire: 5.0m (19.9%) 22:35 - Surgery School: 1.2m (9.9%) Channel 4 21:00 - My Family’s Crazy Gap Year: 1.1m (4.5%) BBC Three 22:30 - Him & Her: 567,400 (3.6%) |
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#1708 |
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Join Date: May 2010
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Strong start for Daybreak, it was never going to over take BBC Breakfast on day 1 and anything over what GMTV was getting was always going to be a success. Inevitably todays episode will have fewer viewers but I think it will settle at 0.85m-1m rather than 0.7m-0.9m. I'd imagine the figure without Lorraine will push the 1m barrier.
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#1709 |
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I'd imagine the figure without Lorraine will push the 1m barrier.
The average in the above posts only covers 6-8.30am. |
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#1710 |
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I don't think that Daybreak rating is very good. I thought with an hour being trimmed off the runtime, they could at least equal Breakfast on day 1 due at least in part to the curiosity factor. ITV have spent loads of money acquiring the talents of Chiles and Bleakley and so far the response has been lukewarm at best. It's always a difficult time of day because people like familiarity and change is very hard to take. I imagine for many Daybreak was hard to swallow after getting used to GMTV over the years. There is also the big question mark surrounding Adrian- as good a presenter as he may be, do people necessarily want to watch him at that time of day? Is his style really suited to breakfast television? Or doesn't it matter whilst he's got Christine to bounce off? Don't get me wrong, it's hardly a disaster. And as ever, the key will be where we go from here. But I think as far as the early signs go, that was a pretty unspectacular start. And the fear is, ITV could be looking back in 6 months time and thinking "Did GMTV really need changing? Did we really need to spend all that money?" George can talk about demos until the cows come home but it is clear the point of Daybreak was to become the biggest show on breakfast TV. Today's figures prove it's going to be very much an uphill battle.
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#1711 |
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could you see The One Show, or Emmerdale working at 6pm?
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#1712 |
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I don't think that Daybreak rating is very good. I thought with an hour being trimmed off the runtime, they could at least equal Breakfast on day 1 due at least in part to the curiosity factor.
It wouldn't equal Breakfast as its an hour shorter, with that hour being the one where more people tend to be watching TV. |
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#1713 |
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Join Date: May 2010
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I don't think that Daybreak rating is very good. I thought with an hour being trimmed off the runtime, they could at least equal Breakfast on day 1 due at least in part to the curiosity factor. ITV have spent loads of money acquiring the talents of Chiles and Bleakley and so far the response has been lukewarm at best. It's always a difficult time of day because people like familiarity and change is very hard to take. I imagine for many Daybreak was hard to swallow after getting used to GMTV over the years. There is also the big question mark surrounding Adrian- as good a presenter as he may be, do people necessarily want to watch him at that time of day? Is his style really suited to breakfast television? Or doesn't it matter whilst he's got Christine to bounce off? Don't get me wrong, it's hardly a disaster. And as ever, the key will be where we go from here. But I think as far as the early signs go, that was a pretty unspectacular start. And the fear is, ITV could be looking back in 6 months time and thinking "Did GMTV really need changing? Did we really need to spend all that money?" George can talk about demos until the cows come home but it is clear the point of Daybreak was to become the biggest show on breakfast TV. Today's figures prove it's going to be very much an uphill battle.
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#1714 |
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Daybreak peaked with 1.5m yesterday. I'll be intrigued to see a breakdown.
Including HD, Bouquet of Barbed Wire had 5.2m, beating WDYTYA which had 4.9m. |
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#1715 |
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Maybe, but don't forget the 6-7 hour will massively drag down the average as a lot less people are watching TV then.
It wouldn't equal Breakfast as its an hour shorter, with that hour being the one where more people tend to be watching TV. You're right though that knocking the 6am hour out of the equation would have a bigger impact. That hour is very quiet, especially at the weekend. |
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#1716 |
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But was it ever going to beat BBC Breakfast yesterday? Nothing is ever an instant hit, these things have to bed in and its gone down quite well, its quite rare for a new breakfast show to do that. They normally need revamping a few times.
You're right of course, it will take time to bed in. Further growth is not out of the question. But if it was to stay around the 1m mark or lower, with Breakfast on around 1.3-1.4m, I'm not sure if ITV would be happy with that. A marketing push for a slightly revamped GMTV could have achieved that, without having to splash out on two big names. Of course, Adrian and Christine will add value in other areas so they might still turn out to be good signings. But it's too early to tell if breakfast TV is the best way to utilise them. |
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#1717 |
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Well I'm confused by the rating for Lorraine. Normally (and I'm sure this has been proven conclusively by breakdowns posted previously) overall viewing falls after 8:30am. This is due to people leaving for work/school/college etc. It might recover a bit after the school run is over around 9am but the peak has already been and gone.
You're right though that knocking the 6am hour out of the equation would have a bigger impact. That hour is very quiet, especially at the weekend. Also hard considering one average is for 06:00 to 08:30 and the other is for 06:00 to 09:15 really. |
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#1718 |
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I didn't really expect it to beat it, but the 300k gap was much wider than I envisaged.
You're right of course, it will take time to bed in. Further growth is not out of the question. But if it was to stay around the 1m mark or lower, with Breakfast on around 1.3-1.4m, I'm not sure if ITV would be happy with that. A marketing push for a slightly revamped GMTV could have achieved that, without having to splash out on two big names. Of course, Adrian and Christine will add value in other areas so they might still turn out to be good signings. But it's too early to tell if breakfast TV is the best way to utilise them. About your other point, I don't believe Adrian & Christine were ever long signings for Daybreak, I think they're simply there to launch the show and get it off on a steady ground and introducing them to ITV viewers at the same time. I can't really see any other reason why Kate Garraway has stuck around to become an entertainment correspondent- a far cry from anchor woman, and why they've been forcing Dan Lobb on us both at the end of GMTV and now on Daybreak. Both are the stand in hosts and I expect both to take over as main hosts eventually. |
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#1719 |
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Does this not disprove the theory that Lorraine was the problem with ratings during gmtv lol?
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#1720 |
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Very high soap ratings last night:
19:00- Emmerdale: 7.2m (33.2%) 19:30- Coronation Street: 9.1m (39.7%) 20:00- EastEnders: 9.1m (36.1%) 20:30- Coronation Street: 8.9m (35.6%) ITV's exclude HD. |
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#1721 |
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Channel 4
21:00 - My Family’s Crazy Gap Year: 1.1m (4.5%) |
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#1722 |
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Join Date: Sep 2005
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Quote:
George can talk about demos until the cows come home but it is clear the point of Daybreak was to become the biggest show on breakfast TV. Today's figures prove it's going to be very much an uphill battle.
![]() Anyway, you cant judge success or failure on day one. In radio, it takes up to 18 months for a new breakfast show to reach its potential. I'd hazard that at least some of the lost GMTV audience have stopped watching tv in the mornings entirely. I dont think it will get the luxury of 18 months to prove itself but it should at least be given 4-6 months to see if it is working. From the bits I saw (I'm a radio person in the mornings - a much bet medium) day one was quite awkward but todays show was more relaxed. Launches are often like that. |
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#1723 |
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Quote:
Does this not disprove the theory that Lorraine was the problem with ratings during gmtv lol?
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Daybreak peaked with 1.5m yesterday. I'll be intrigued to see a breakdown.
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#1724 |
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I thought it's a decent start for Daybreak but it seems a major stumbling block for it could be Breakfast's very loyal audience. Breakfast was barely down from its Year-To-Date average (just 1.6 share points). Daybreak was up 3.9 points from GMTV's average so the majority of its new viewers were people who don't usually watch breakfast TV but are occasional viewers who might've just tuned in for the sole purpose of seeing what all the fuss was about and may have no intention of tuning back again on a regular basis. I agree with Desert Rat that Daybreak could capitalise on Breakfast's move to Salford but there's still at least 18 months to go until that happens. Will be interesting seeing the daytime ratings over the next few months.
All the soaps did really well in the evening - all three up from their equivalent ratings last year. Solid if unspectacular start for Bouquet of Barbed Wire. It's non-crime so that might partly explain why it didn't reach the heights of other Monday Night Thrillers. According to MediaTel, WDYTYA beat it in the second half an hour - I reckon BoBW will experience the usual ITV 2nd-show drop and rate in the low 4's next week. Dragon's Den's audience is really stable, it's getting 2.7-2.9m against any competition. Looks like C4 was completely squeezed out at 9pm, appaulling rating really. |
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#1725 |
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Any ratings for BB and This Is England?
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