These preview shows that Sky 1 does (e.g. the one for An Idiot Abroad the other day) that are basically a glorified 30 minute trailer for an upcoming show, their a good idea, how come the terrestrial channels rarely do them? Might be a good idea to put them on later on in the night when there's nothing on and people will watch anything or on a night when there's too much competition to put anything new on and they'd usually air a repeat. Are there any ofcom guidelines on them? The maximum length they can be, how far ahead they can be screened, if if they can be done for established shows, how much value they have to add to be considered more than the 30 minute trailers that they basically are? etcetera. Can they even be screened on terrestrial?

Might be an idea for C5 to have one next year for BB if they get it. They've done pre-series BBLBs before which preview the series but they are on the sister channel and aimed at die hard fans of the show rather than people interested to see whether the show will be worth watching this year.

Also thought the in-between ads best bits thing during BB was also a good idea, if a little crappily executed (should have been every ad rather than every ad and for longer than 3/4 seconds), smart of Channel 4 to get Endemol to do the live link up with Derren to promote the show on afterwoods though as has been said I don't think it was necessary, though it wouldn't have fit, it'd have helped more to have Derren link up to Davina at the end of his show, as I doubt many casual viewers stayed up to watch the eviction.

Deadline have explained how Piers Morgan's deal at CNN came around. Basically, with encouragement from Cowell, he went to CNN in April to discuss doing a show. They liked him so much they gave him Larry King's hour.

And on the ratings front, he is typically bolshy and ambitious - unrealistically so!

"I didn't join the network to come in second or third or fourth... I want to be first"

So far this year @ 9pm:

1. Sean Hannity (FOXN) - 2,200,000
2. Rachel Maddow (MSNBC) - 931,000
3. Larry King (CNN) - 702,000

King had also increasingly been losing out to HLN's Joy Behar.

The other issue is that while he was already well behind, King was shedding viewers. From August 2009 to August 2010, he lost 50% of his audience. The 8pm hour lost 40% and the 10pm hour dropped 34%.

In practice, Piers may need to accept that success at CNN right now is "only" losing a quarter of your audience each year!

They're sticking with the interview format. And the show will be taped in Los Angeles in the summer when Piers is a judge on America's Got Talent and the 2 shows will be on air at the same time. The show will be based in New York most of the time - which is a far easier commute to London. Some shows will also come from London. Aside from the host and location, very little has been decided. For example, will the show (like Life Stories) have a studio audience? And who will be the cover host? It had been Ryan Seacrest but he's unlikely to continue.

I think he's a very good interviewer and I'm amazed that a show like Life Stories has actually worked out. But CNN generally seems so weak just now it's hard to see it turning around in the short term future. Still, they're sticking to their guns with the objective approach. Refusing to comment on his own political views he said, "I'm much more concerned with keeping CNN's mission of being objective and seeking the truth"

http://www.broadcastingcable.com/art...et_on_No_1.php

Just been catching up with the last few days numbers:

Don't think Daybreak has done too badly - about what I was expecting and I think ITV will be satisfied with it. In the short term, the gap with Breakfast was much too large to breach. The most that can realistically be expected is a solid improvement on GMTV numbers which I think it'll deliver consistently. As ever with new daily shows though, we shouldn't make sweeping statements about success or failure for a few weeks yet.

I thought ITV's dramas did well on Sunday and Monday too, especially given some pretty tough competition. And I expect Channel 4 will be more than satisfied with This is England 86 - especially with that huge skew towards younger viewers.

Strictly looks to have gotten itself a better line-up of celebrities this time round - I actually recognise a good number of them. No huge names to boost ratings immediately (never likely, given the fee's being paid), but a few who might generate some word of mouth once they start dancing. I've got my fingers crossed that Merlin survives OK against TXF. Unless it really, really tanks I think it'll stay there because I imagine they're very keen to avoid a Strictly/XF clash again. I'd have liked for them to look into alternate days or slots for Merlin - but it was never likely. At least if it does survive to another series, things will be changing next autumn with DW and XF moving around.

Finally, regarding the Piers Morgan thing. Great to see him off our screens more (), but I actually thing its a reasonably shrewd move from CNN. Like him or loathe him - he's got a habit of getting exclusives, creating talking points and ruffling feathers. That's exactly what you need in the bombastic world of US Cable News. He's hardly about to challenge FOX, but I'm going to stick my neck out and say there's going to be a moderate success.

A few ratings released so far:

Bang Goes The Theory: 3.0m (15.7%)
Derren Brown: Hero at 30,000 Feet: 2.4m (14.7%)
Mad Men: 336,4000 (1.8%)
* series 3 average: 237,100 (1.8%)

www.attentional.com/screenwatch

Wednesday 8th September Overnights
BBC1 [inc. HD]
06:00- Breakfast 1.4m (34.0%)
18:00- BBC News at Six 4.0m (24.9%)
18:30- Regional News and Weather 5.3m (30.7%)
19:00- The One Show 3.5m (19.2%)
19:30- Bang Goes the Theory 3.1m (16.1%)
20:00- Waterloo Road 4.2m (19.3%)
21:00- Crimewatch 3.5m (15.4%)
22:00- BBC News at Ten 4.2m (21.3%)
22:25- Regional News and Weather: 3.8m (21.7%)

BBC2
18:00- Eggheads 1.7m (10.6%)
18:30- Climbing Great Buildings 0.9m (5.2%)
19:00- Queens of Heartache 1.2m (6.1%)
20:00- Coast 2.0m (9.3%)
21:00- The Big School Lottery 1.2m (5.4%)
22:00- Grumpy Old Holidays 1.6m (8.4%)
22:30- Newsnight 0.8m (5.3%)

ITV1 [ inc. HD]
06:00- Daybreak 0.9m (22.0%)
08:30- Lorraine 0.9m (20.0%)
18:30- ITV News & Weather 3.4m (19.6%)
19:00- Emmerdale 6.5m (34.9%)
19:30- The Unforgettable Mollie Sugden 4.8m (25.5%)
20:00- Midsomer Murders 5.6m (25.1%)
22:00- ITV News at Ten & Weather 2.3m (11.7%)
22:35- Words of the Blitz 1.1m (8.6%)

C4 [inc C4 +1]
18:00- The Simpsons 1.9m (9.8%)
18:30- Hollyoaks 1.4m (7.3%)
19:00- Channel 4 News 0.8m (3.8%)
20:00- How to Look Good Naked 1.7m (6.8%)
21:00- Ultimate Big Brother 3.0m (11.6%)
22:00- Derren Brown: Hero at 30,000 Feet 2.6m (14.8%)
23:15- Ultimate Big Brother 2.0m (19.9%)

Five
17:15- Five News 0.6m (5.6%)
17:30- Neighbours 1.1m (7.8%)
18:00- Home and Away 0.7m (4.5%)
18:25- Live From Studio Five 0.2m (1.4%)
19:00- Five News at 7 0.2m (0.9%)
19:30- Michaela's Zoo Babies 0.6m (2.9%)
20:00- Emergency Bikers 1.2m (5.2%)
21:00- NCIS 1.3m (5.6%)
22:00- Law and Order: Criminal Intent 1.0m (5.8%)
-------------------------------
Good for The Unforgettable - that fell under 3m in its 9pm slot a few weeks ago but fared really well sandwiched between Emmerdale and Midsomer Murders. Rare bit of good scheduling. Solid for Midsomer Murders - it's probably capable of more in a fixed Sunday slot but it rated better than the last few episodes so quite decent for it.

The poor lead-in from Bang Goes The Theory didn't help Waterloo Road - a bit low for it I think. Channel 4 had a solid night between 9-11.45pm. Considering UBB finished at 11.45pm, I think that rating for the second show is pretty good.

The One Show isnt doing too well

you aren't allowed to say that here. it must be the weather, or whats on BBC2, or Tony Blair, or something that explains it........



this did better than expected though. Mrs Slocombes pussy beat Lion Country

That does seem low, I've not been monitoring it, has it been consistently down? I have to admit I've stopped watching it, I liked Gabby Roslin and Matt in the Summer, they were great together, but I can't take to Alex at all, and the Friday show is horrendous.

lol I dont post here enough, to know those rules.

Pretty poor night for BBC1. I expected BGTT to be at least 0.5-1m higher with weak competition. Also Waterloo Road doesn't seem to have got any lasting boost from the revamp. So far this series hasn't been that strong imo and the new characters are being forced on the audience too soon. Crimewatch also seems to have lost its way in the last year or so.

Solid night for ITV1, with the biggest surprise being The Unforgettable..about 2 million higher than I thought. One of (if not) the highest rating filler shows in that slot since Corrie moved I think.

Excellent for UBB-back up to the 3m mark and a very strong share for the second episode. Time to put HTLGN to rest though I think.

Slight concern for the FIVE soaps with Neighbours struggling lately and H&A continuing to fall. 0.7m must be one of the lowest episodes ever, for a normal day.

You have been banging the same old drum constantly about The One Show George that's why people jump down your throat for it. You were even knocking its ratings when it was getting 5m.

Waterloo Road isn't doing as well as I expected. the BBC shouldn't have aired the second episode last Thursday, as that just messed up the order of things. Thursday's rating suffered a big drop compared to Wednesday and now last night's episode rating suffered as a result. It should be getting 4.5m + really and aiming for the 25% share.

Midsomer Murders and Big Brother both did well. Was expecting Derren Brown to be over 3 million though, but 2.6m isn't anything to be sniffed at.

No, from what used to be a steadyish 4million+, it's down by around 500,000 - 800,000 or so compared to its Adrian and Christine/Matt and Louise (or Gabby) days.

That just proves I was right all along!

Never mind, Homes Under The Hammer can move into that slot nightly plus weekend omnibus editions.

Does that figure above include the simulcast on the BBC HD channel though?

It's probably just a temporary dip but since last Tuesday (Monday not included as it was a Bank Holiday), The One Show's ratings are down 8% compared to the same period last year and down 10% vs. 2008. GeorgeS shouldn't wet his pants just yet, though, because Jason and Alex's first couple of weeks rated higher than the equivalent period last year so overall since they started, the ratings are about the same year-on-year.

I don't think much can be made of the dip the show's experienced in the last week and a half as it's such a short period of time and could just be a natural fluctuation. Ratings might be back to normal next week. The situation will be much clearer in a months' time, whether or not the ratings are still down by then.

The One Show has always been very erratic, one day it could get 4.7m, the next it could get 3.3m. Its nothing new and nothing to worry about.

Good night for C4, Derren Brown was slightly lower than I expected but C4 will be very pleased with that figure. UBB did OK as well, slightly down on the BB11 semi final but that sets the benchmark for Fridays show which should get around 2.5m and 3.8m for the 2 shows.

Live From Studio Five and Five News at 7 are still struggling. Channel 5 need to make a decision, one of them has to go and it would probably be more cost effective to get rid of Studio 5 and come up with a new magazine show.

If it's of any interest, Daybreak's first couple of days had AIs of 56 & 58. Basically the least liked show of the week.

I thought it'd be low as it was the first episode but not that low. GMTV used to get about 70 IIRC and that wasn't considered too good. Breakfast had 76 & 75. Lorraine's was good: 72 & 81.

Ouch. I think a lot of that will be because inevitably most of GMTV's viewers were watching and Daybreak isn't really a welcome change to them. I think if the ratings are bad, ITV might be regretting their decision not to hire Eamonn Holmes with Helen Fospero presenting alongside him. That wouldn't be too alien to GMTV viewers especially with a format that is almost identical to that of GMTV. I imagine Lorraine's was so high because GMTV effectively lives on in her show. Is there any news on yesterdays breakfast ratings?

They offered Eammon the Daybreak job but he rejected. He was happy to stay on at Sky. Can't blame him tbh.


Yeah, it's in the ratings roundup post above. Daybreak level with the previous day in terms of no. of viewers, Lorraine down 0.2m. Breakfast down 0.1m from Tuesday.

I got the impression they were offering it to Eamonn but got Adrian on a spur of the moment thing. Eamonn seemed very bitter about GMTV after that and last Friday couldn't contain his delight on This Morning about it being axed. And then his Bleakley comment ...

If Daybreak stays around 0.9m then it will be somewhat of a success, at least its higher than GMTV, but if its still the same at Christmas it will be a bit disappointing when ITV have but so much money into it. ITV should consider having separate Friday presenters using Kate & Dan who are still there from GMTV and see if the AI increases that way, because a low AI could lead to a more fickle audience.

So the rumours of him wanting more money, a 3 day week and all summer off aren't true then?

This more money theory - how true is it? Chiles has basically replaced Steve Rider, Ben Shephard & Andrew Castle. Ok Bleakley is probably costing a bit more than Garraway, Smith and Crosby but other than that what additional cost?

Apart from rebuilding the set, which they would have to do anyway for HD?

Emmerdale is perfoming well. Up 0.9m on the same episode last year which drew 5.6m.

There is the initial cost of buying GMTV.

Adrian & Christine cost more than the entire previous main GMTV team combined, including Lorraine, whilst keeping on Kate. They've also got new people in, as well as keeping a lot of the previous correspondents too.

The refitting of the studio and the new set.

Moving Lorraine to her own studio and going live 5 days per week, whilst Loose Women has also had to go live 5 days per week as a result meaning an extra crew is needed 5 times per week. Theres also the extra labour of having to turn the sets around 10 times per week.

They could have just left it as it was and it probably wouldn't be loss making. Daybreak has a long way to go before they recoup the £30m+ that has been spent on it.