thought this was today. 1st september on wednesday. just came home from work , sat down with a coffee switched laptop on, hoping to see all the new goodies. anyone know what time it starts in uk time.
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Make no mistake, it's clever. It will give the Apple user a feeling of exclusivity, that they are special, that they are like more and better and therefore will be first ones to be told what they will be spending their money on next. And if it attracts anybody from the outside to cross to the dark side, it's a bonus.
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I switched to Mac not long ago, I love it!