It serves pompously to make the program feel important. At this stage they're hell bent on eradicating any nuance of intimacy or spontaneity. All pretence of a talented unknown walking in and winning the respect of a music impresario has been dropped. Mr Cowell's gradual transfiguration into the character he used to play on television is complete. Ironically, he's deaf to the fact the sanctity of that a cappella audition chamber, and the potential revealed inside for truth telling, both by singer and critic, was the only fig leaf protecting the modesty of Simon's shrivelled credibility. It was always a pantomime, it turns out, but now there's an audience to shout he's behind you. The boneheaded literalism of every post-produced cliche, that grips the viewer's hand tight, and pulls her shamelessly into the peaks and troughs of the storyline, has a mesmeric grandeur of supreme awfulness. It's the televisual equivalent of having your eyes gouged out by a spoon when you just want to eat your pudding. And if that makes no sense, nor does the X Factor. What a mockery it's become.