Adverts on VOD

arirsole · 16-09-2010, 18:53

I am considering leaving BT BB when my contract expires, I do however use their Vision Service from time to time and find it OK, in fact I think I would miss it, and it could play some part in BT retaining my custom.

However two or three months ago it was suggested that adverts would be coming to VOD, and as the lack of advertising is, for me, one of the advantages of Vision this could be the right time to leave.

Has any further work been done on this suggestion?

Whoops, I have a feeling that I may have posted in the wrong Forum, still I am sure someone will put me right.

masona2 · 16-09-2010, 19:02

Hi,

Your on the right forum, but WATCH OUT! There be predators about!

The answer to your question is No.

That is, not yet. BUT, it is something they are still thinking about.

But at the moment, the Vision subscriber numbers are so small they cannot make it commercially viable.

So we're safe for now.

AikenDrum · 17-09-2010, 07:20

No further news on this but it seems that they are looking at 2011 to start ads in the on demand stuff. See here.

noise747 · 20-09-2010, 09:43

Quote:

Originally Posted by AikenDrum

No further news on this but it seems that they are looking at 2011 to start ads in the on demand stuff. See here.

That is the problem with all VOD services apart from BBc ones and even they advertise their own stuff.
Nothing against adverting, it have to be done, but what worries me is

Quote:

Watson said BT could also introduce behavioural targeting, saying “What broadband enables us to do is know our customers very well. We know their likes and dislikes and what they want to watch. This is subject to privacy laws, but there are commercial opportunities there.”

Google style ads, which is why I will not touch Canvas or what ever they will call it when it comes out.

frankie_baby · 20-09-2010, 13:37

I wouldn't mind some adverts if it meant lower prices and not excessive amounts of it

scotty2808 · 20-09-2010, 19:11

In the USA there is a lot of On Demand content on cable that has "pre" show adverts.

The lack of adverts has so far been a bonus. When I subscribed to Sky Player - their catch up service was riddled with adverts. Honestly - I was shocked that with all the adverts they had a cheek to charge for the service. Suppose that's Sky for you....

noise747 · 21-09-2010, 09:43

Quote:

Originally Posted by frankie_baby

I wouldn't mind some adverts if it meant lower prices and not excessive amounts of it

Adverts are ok, it depends how they show the adverts and what info they use to get those adverts to you, being online with your VOD box means that they can use info they have about you to shove adverts they think you may want to see.

Google mark 2

16-09-2010, 18:53	#1
arirsole Forum Member Join Date: Feb 2008 Posts: 68	Adverts on VOD I am considering leaving BT BB when my contract expires, I do however use their Vision Service from time to time and find it OK, in fact I think I would miss it, and it could play some part in BT retaining my custom. However two or three months ago it was suggested that adverts would be coming to VOD, and as the lack of advertising is, for me, one of the advantages of Vision this could be the right time to leave. Has any further work been done on this suggestion? Whoops, I have a feeling that I may have posted in the wrong Forum, still I am sure someone will put me right.

16-09-2010, 19:02	#2
masona2 Inactive Member Join Date: Oct 2007 Location: Manchester, UK Posts: 780	Hi, Your on the right forum, but WATCH OUT! There be predators about! The answer to your question is No. That is, not yet. BUT, it is something they are still thinking about. But at the moment, the Vision subscriber numbers are so small they cannot make it commercially viable. So we're safe for now.

17-09-2010, 07:20	#3
AikenDrum Forum Member Join Date: Jul 2005 Location: North Yorkshire Posts: 89	No further news on this but it seems that they are looking at 2011 to start ads in the on demand stuff. See here.

20-09-2010, 09:43	#4
noise747 Forum Member Join Date: Dec 2007 Location: Herefordshire Posts: 22,810	Quote: Originally Posted by AikenDrum No further news on this but it seems that they are looking at 2011 to start ads in the on demand stuff. See here. That is the problem with all VOD services apart from BBc ones and even they advertise their own stuff. Nothing against adverting, it have to be done, but what worries me is Quote: Watson said BT could also introduce behavioural targeting, saying “What broadband enables us to do is know our customers very well. We know their likes and dislikes and what they want to watch. This is subject to privacy laws, but there are commercial opportunities there.” Google style ads, which is why I will not touch Canvas or what ever they will call it when it comes out.

20-09-2010, 13:37	#5
frankie_baby Forum Member Join Date: Feb 2007 Posts: 1,077	I wouldn't mind some adverts if it meant lower prices and not excessive amounts of it

20-09-2010, 19:11	#6
scotty2808 Forum Member Join Date: Jul 2007 Posts: 435	In the USA there is a lot of On Demand content on cable that has "pre" show adverts. The lack of adverts has so far been a bonus. When I subscribed to Sky Player - their catch up service was riddled with adverts. Honestly - I was shocked that with all the adverts they had a cheek to charge for the service. Suppose that's Sky for you....

21-09-2010, 09:43	#7
noise747 Forum Member Join Date: Dec 2007 Location: Herefordshire Posts: 22,810	Quote: Originally Posted by frankie_baby I wouldn't mind some adverts if it meant lower prices and not excessive amounts of it Adverts are ok, it depends how they show the adverts and what info they use to get those adverts to you, being online with your VOD box means that they can use info they have about you to shove adverts they think you may want to see. Google mark 2

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Adverts on VOD