Originally Posted by rzt:
“You can say that again! Whatever they do, at least one of their shows will probably decline in the ratings due to the scheduling changes.
I quite like your ideas though as it means neither show is fully delayed until 2012. The only thing is: would BGT's ratings be lower due to airing in summer in a weekly format and what would replace it in the Spring of 2011?
I think we might get some info tomorrow about what's happening with BGT/TXF as the Broadcast Entertainment Forum is taking place so I'd imagine a reporter from Broadcast Magazine might ask Elaine Bedell (ITV's entertainment commissioner) about the situation.”
Yep, at least one of ITV's big shows will suffer, and I think the one most likely to suffer, and probably the one ITV would choose to decline (if one of them had to) is Dancing on Ice. If it moves to Spring then a million could probably be shaved off its ratings (although it could be offset by the results shows holding steady if they split it across the weekend). They could shift it to a midweek slot and keep it in the Winter or even move it to the Autumn in the midweek slot but I'm not sure that would benefit them much, as 7m is still an excellent rating at the weekend in the Spring (or any time of year tbh).
I can't see BGT's ratings being affected too much by moving to late-Summer as opposed to Spring/early-Summer as if anything the weather is better where it airs at the moment, and the final couple of weeks would benefit from the September slot. They could also do a 2 night, 4 hour final weekend a la X Factor which would boost their advertising revenue.
As for Spring 2011, I don't think they'd benefit much by trying to replace BGT as the slot will only be open for one year if DOI shifts there in 2012. Tbh I think they'd be better off just pressing on with standard entertainment shows (All Star gameshows, Take Me Out, Popstar To Operastar etc) and just riding it out. Ideally they'd get Ant and Dec to do something which providing they get a decent format could get 6m+ which would be great, and it could run alongside DOI in 2012. I guess BGT could start a couple of weeks sooner and run for an extra couple of weeks on top of the extension I suggested earlier but I don't think they should extend it too much.
I hope we get some more information tomorrow; Cowell said on Radio 2 two weeks ago that they were very close to announcing a new long-term deal with ITV so a formal announcement can't be far off.
As for Bedell, I liked what she said about comedy today, and I think commissioning 45 minute sitcoms to air after the Cowell shows on Saturdays and expanding them to 60 mins for future series could really work. ITV's 45 minute shows run for about 32-34 mins generally so it's very close to the BBC's half hour sitcoms, and once it's established the extended running time for future series would allow the characters to be fleshed out more. Hopefully that Caroline Aherne sitcom comes to fruition as I'm sure it'd do well after X Factor and ITV really need more comedy. If they can get 2 new sitcoms on next year and one of them takes off then it's a start. More panel/stand up shows are needed and I thought it was interesting that she mentioned new ways of doing animated Sunday night topical comedy. Looks like Headcases has been abandoned then but the idea hasn't been totally ditched.
Reading between the lines of what she said, it sounds like there will definitely be some sort of Cowell show on next Autumn, and this sort of schedule in late-Autumn (going on the suggestions I made earlier) could do very well for them:
19:00 You've Been Framed
19:30 Harry Hill's TV Burp
20:00 The X Factor
21:00 Caroline Aherne sitcom
21:45 Jonathan Ross Live
If they're clever (and I have serious reservations about that!), ITV could actually turn this negative situation into a positive one and get a few new hits from it.