Sky Atlantic is an interesting one, certainly sounds like a strong line up. It does beg the question what will become of Sky 1 as according to the Guardian,
Quote:
“BSkyB said that Sky Atlantic will also become to a home for exclusive new UK programming.”
And according to DS,
Quote:
“The channel, which will be made available as part of Sky's Variety Pack, will also air a raft of UK shows, with further details to be announced shortly.”
So does this mean the glossy homegrown drama one-offs they have been making for Sky 1 will transfer to Sky Atlantic? Obviously there is also the fact that Sky Atlantic is not part of the 'sky basics' and so may not necessarily be provided to rival platforms, although I'd there is a good chance it might appear on VM.
Stuart Murphy will be responsible for Atlantic, in addition to Sky 1, 2 and 3.