From Daybreak's Twitter.

Any ideas?

Oh, it's probably about a non-entity doing something not even remotely important.

I doubt it has anything to do with TV, anyway.

I dont think it will be about Daybreak itself.

They'll be announcing the return of GMTV.

Terrible night for ITV1. The soaps performed poorly and with just a 0.6m gap between Corrie and Emmerdale someone at ITV must be thinking somethings wrong here especially as 2m+ viewers have gone somewhere since Monday (9.3m & 9.2m).

L&O: UK hit as expected but wasn't expecting it to be that low. Looks like the audience will follow NT around regardless of the scheduling. A solid rating and would probs be more suited to a Thursday night slot. The football performed well for five and this probs didn't help the ITV soaps.

A few more ratings from yesterday:

Breakfast 1.4m (34.3%)

Daybreak 0.8m (19.0%) inc. HD
Lorraine 1.0m (20%) exc. HD

Breakdown was as follows:

Time.........BBC1....................ITV1........ BBC1: ITV1 ratio
06:00... 0.6m (37.8%)..... 0.25m (17.7%)... x2.4
06:30... 1.0m (40.7%)..... 0.45m (19.2%)... x2.2
07:00... 1.45m (35.5%)... 0.85m (20.6%)... x1.7
07:30... 1.9m (33.5%)..... 1.0m (18.0%)... x1.9
08:00... 1.95m (31.3%)... 1.1m (17.1%)... x1.8
08:30... 1.75m (33.7%).... 0.95m (18.3%)... x1.8

The biggest gap, in terms of ratio, is in the 6-7am hour. Smallest gap seems to be just after 7am.

6am - 7am, might as well be dead air for ITV.

seems like Daybreak competes best with the BBC at 7am, but at 7:30am, it goes back to the BBC having almost twice the viewers.

What is on at 7am, that might cause that?

Good ratings for ITV4 and Five last night (from MediaTel):

ITV4
17:30 - 22:30 - Liverpool v FC Utrecht and Villarreal v Club Bruges - 663k
*15min peak 1.8 million @ 7:30pm

Five
19:30 - 22:10 - Man City v Juventus - 2.2m (9.3%)
*15min peak 3 million @ 9:15pm




Very good for New Tricks.
New Tricks has beaten Coronation Street and Eastenders several times in the past but last night was the closest its come this series.

If we make the outrageous assumption that people only watch for half an hour, then the "reach" and average works out as:

Breakfast: 8.65m/1.44m
Daybreak: 4.6m/0.77m

K

I'm not sure anyone outside this thread even remembers it.

Brilliant peak there for ITV4.

USA ratings out, My Generation almost certainly next on the cancellation list: http://tvbythenumbers.com/2010/10/01...ows-fall/65945

Really good Thursday for BBC One.

Even allowing for the competition, Law and Order did terribly.

I guess as the programmes progress more people are getting up and preparing to go to work so they have a cuppa and switch on the TV. By 830 the majority seem to have gone to work. I see the stand-in presenters put 100,000 on the Daybreak average which may tell us something But BBC Breakfast appears rock-solid at 1.4 million

Cant help but wonder if Daybreak would be better served as a 90 minute show, 7pm - 8:30pm

a lot of BBC viewers are perhaps "not economically active" to use the PC term?

AM please.

yeah ok 7am - 8:30am.

http://www.atvnewsnetwork.co.uk/toda...rding-daybreak

Maybe happy with what they have at the moment in terms of ratings?

Any figures for the second 'An Idiot Abroad'? Bit lower than the first with footie competing, I expect.

With next week's BBC strike called off, Daybreak won't be getting a boost on Tuesday and Wednesday.

I'm going to take a wild guess and predict that you don't work in PR

Last time, there was a strike BBC News at Ten got a boost from people tuning into watch the difference.

Daybreak and Itv news at Ten should consider a strike, it might give them a boost

With September now over, the weeknight 9pm slot average for the month was:

BBC1- 4.8m (Sep '09: 4.9m)
ITV1- 4.1m (4.2m)

BBC1 outrated ITV1 in the slot by the same margin as last year, although both channels were down 0.1m year-on-year.

The overall 2010 weeknight 9pm slot averages currently stand at:

BBC1- 4.6m (Jan-Sep '09: 4.7m)
ITV1- 4.2m (4.2m)

BBC1 lead the 9pm averages by 0.4m. Although ITV has I'm a Celebrity in November, I think +0.4m should be enough for BBC1 to keep the 9pm top spot come the end of the year especially with the return of The Apprentice and 4 more episodes of New Tricks.

BBC1 is very consistent throughout the week, with all days averaging between 4.2-4.8m. Their strongest weeknight 9pm slot is Fridays with 4.8m, due to the dramas they've aired this year. It's been a good turnaround there because in 2008 and 2009, Fridays used to be their second weakest night for the 9pm slot. ITV1 is more erratic, with Mondays and Wednesdays averaging 5.0m but the others averaging below 4m (Tuesday as low as 3.4m). If there's one positive for ITV1, it's that they've closed the 9pm gap on BBC1 in the last couple of years; the gap between the two broadcasters at this same stage in 2008 was 0.9m.

Haha, no i'm an office cleaner. I'd mistake PR as some new cleaning product!

According to one of the live feed campaigners in the BB section. C5's director of programs replied with this to their e-mail about the show:

"At present we are looking at this show and many others to commission for 5.
No decision has been made at present
Best regards"

Providing it's authentic, could still be on the cards after all, would fit with their decision to commission that JJJ documentary and continued coverage of BB for weeks after the series ended from the Daily Star. Won't get my hopes up though, both The Guardian and the very reliable Big Brother Online say talks stalled.

I'm surprised. But I guess ITV haven't had too many stinkers in the last few months at 9pm which have been near 2m, whereas last year they had one or two Champions League games.