In response to various discussions on X-factor's fate next year and the reality show cycle on ITV, I wonder if they will start bidding on "The Voice" by Endemol in Cannes this week.
The Voice of Holland started three weeks ago with it's first audition show at 1.6 million viewers (almost topped the night, same numbers as Holland's got Talent live shows) Audition show 2 had 2.3 million (same as HGT final) and this friday the third show rose to 2.7 million viewers. Pretty big success so far but noone knows what will happen next.
In `The Voice` only the good contestants get to audition in front of 4 mentors (big artists in their own rights) with a full live band and audience except the mentors will only be able to hear the contestants and sit with their backs turned to the contestants. If they like what they hear they push the button and they will turn over to see the contestant but by pushing the button they commit to this contestant as their mentor no matter what they look like. If more than one mentor pushes the contestant gets to choose their mentor. If noone pushes it is painful for the contestant but if all 4 mentors `want` the contestant it can get pretty painful for them.
The concept is pretty interesting IMO and could be good for ITV to have a show without Simon or Cheryl to air whilst Xfactor USA is on.
Endemol has another programme which could be a good BB replacement called ZOOOM! in which ordinary people are followed 24-7 on TV and online and viewers get to decide how long this particular person is followed by talking about them on social media. If their popularity status gets too low they will be replaced by a new `personality` Looks like a good follow up to BB while incorporating social media into the mix.
Before you ask, no I don´t work for Endemol, but this show was presented on Dutch TV this week and I thought you lot might be interested.