Originally Posted by Chris1964:
“That schedule for 2006 a couple of pages back shows how things have changed. SCD was ahead for several seasons -not massively, but it probably drove Cowell insane. I think the Beeb then pretty much voluntarily ran SCD early and with no overlap and the Cowell team made their big push to establish the show at the heart of primetime. When the Beeb tried to thrust SCD back into the overlap fray the battle was already lost. 3 million difference is amazing considering SCD used to be ahead but SCD is still breaking its own episode records so what has drawn more people to XF is something of a mystery given that its still doing what it did in 2006.”
“That schedule for 2006 a couple of pages back shows how things have changed. SCD was ahead for several seasons -not massively, but it probably drove Cowell insane. I think the Beeb then pretty much voluntarily ran SCD early and with no overlap and the Cowell team made their big push to establish the show at the heart of primetime. When the Beeb tried to thrust SCD back into the overlap fray the battle was already lost. 3 million difference is amazing considering SCD used to be ahead but SCD is still breaking its own episode records so what has drawn more people to XF is something of a mystery given that its still doing what it did in 2006.”
SCD wasn't early out of the goodness of the BBC's hearts. They were delighted with how it was doing at 5.45pm because it was trouncing X Factor head-to-head. ITV basically gave up and ran away "but lived to fight another day". They moved X Factor an hour later mid series, it crept later in 2008 and again in 2009. Strictly didn't really react. In 2008 they moved a bit later to start just after 6pm. Then in 2009 it moved to longer episodes from 7pm which caused all the drama.
If we just take the 10 weeks each year (8 in 2004, 9 in 2007) where X Factor's live shows and Strictly's live shows clash you get median start times of:
2004:
X Factor - 1842
SCD - 1834
2005:
X Factor - 1842
SCD - 1830
2006:
X Factor - 1827
SCD - 1748
2007:
X Factor - 1845
SCD - 1749
2008:
X Factor - 1923
SCD - 1809
2009:
X Factor - 2001
SCD - 1850
I think it's clear that it works out best for everyone when they don't clash... apart from Family Fortunes, of course!




