Originally Posted by Georged123:
“Secondly, your point about dramas costing far more that light enteratinment is perfectly vaild, although I doubt Heartbeat or other dramas would cost that much per hour if spread over 10+ episodes a year.”
Heartbeat was costing £475,000 per hour to actually make but the studios were charging ITV £750,000, which is higher than their tarrif these days.
Quote:
“The problem is that from a purely commerical and profit making standpoint is that cutting drama to make more cheaper factual or entertainment makes sense. But, ITV are just going for the short-term plus rather than the long-term gains and ignoring any intangible benefits. Making more dramas are going to improve ITV's reputation for more quality programming, recoup higher costs through international sales, the chance for the shows to be long-running returnable series and also the more people watching these dramas will mean more people watching the adverts for other ITV shows which makes an add-on effect.
I think ITV's mindset now to make less drama is partly down to the economy but a lot is to do with them losing their bottle after a lot of flops in 2008.”
Well yes, ideally there should be more drama. But when there's a recession and the worst advertising downturn in decades, the commercial broadcasters have to cut their budgets and therefore dramas have to go first as they're the most costly programmes. It's even harder to keep dramas when they've stupidly spent so much money on loss-making football rights (especially the FA Cup one)!
I agree there should be more quality drama and I'd imagine there may well be in the next year or two as the market's improved and they're restarted commissioning dramas on a quarterly basis now, rather than every 6 months which was happening last year and year beore. They've also increased the 2011 budget from an initial £750m to £800m so hopefully there'll be more dramas, though we should wait and see. Yeah the 2008 disaster would've partly put them off too, I agree.
Regarding the international sales bit, the production company make money from international sales, I don't think ITV makes any money unless it's an ITV Studios production.
Quote:
“What nights have improved though? Monday seems to be the say the same, Tuesdays down a lot, Wednesdays a bit higher maybe, Thursday the same, Fridays down a lot, Saturday up and Sunday about the same.”
Compared to January-October 2008, Mondays and Wednesdays are well up, and even Friday are up slightly (yes even Fridays). [The 4.2m figure for Fridays which I wrote in a previous post was for the whole 12 months of 2008, they averaged 3.7m between Jan-Oct '08]. Saturdays and Sundays as a whole are also up since then.
Originally Posted by Pizzatheaction:
“I'm certain ITV created the shows with that mindset, but established BBC hits didn't prevent I'm a Celeb becoming an instant hit. It only took a few nights before Britain's Got Talent found its feet.”
Yes, but for every I'm a Celeb or every BGT there were a number of shows which flopped. It's easy saying, "oh IAC, BGT rated well for their first series and were hits" but the facts are that for every hit there's going to be plenty of flops. And that's for TV in general, not just ITV. There will be a lot of flops on the way before ITV finds another hit (Dining Stars, Kitchen Burnout etc), just like how there were many flops before they found Millionaire or IAC or BGT.
Quote:
“Yes, I know all that. But, with the lower budget 9pm entertainment offerings, it's almost as though ITV have gone into the commissioning process believing lower budgets have to equate to lower ratings. They haven't gone in aiming high. They've gone in looking for 3 or 4m tops. It's a defeatist atitude.
That's the same thing again: "We're making it on the cheap, so let's just concentrate on doing enough to break even, rather than making the show better, still within the confines of the budget, and potentially making a good profit as a consequence."”
Lower budgets doesn't have to equal lower ratings. But if you spend less on a show, then the hit level will be less. It's not a "defeatist attitude" - that's just how it works, especially for commercial broadcasters. If a programme which gets 4m viewers is making more money for them than another programme which costs 3-4 times as much and gets 5m, why should they have to keep programme B? It might be getting good ratings but it's not particularly good for their business.
Quote:
“The channel that brought us massive entertainment hits such as I'm a Celeb, The X Factor, Talent, TV Burp and Millionaire etc can surely, even on a budget, come up with better entertainment than Dining Stars, Comedy Rocks, and, dare I say it on the Ratings Thread, even, Paul O'Grady?”
Yes, they could and should come up with something better than Dining Stars! I don't think anyone would disagree with that! But 10-15 years ago there were dreadful, cheap programmes, which rated poorly too. It's not something which is new, there's always been some.
You've basically named 5 hit entertainment shows for ITV from the last 12 years. Okay there are a few more as well to that (let's say 10 altogether), but basically you've just explained how difficult it is to find a breakthrough format. 10 hit entertainment programmes in the space of 12 years... how many flops have there been? 40, maybe 50. It takes a while finding those hit shows. Commissioning stuff like Dining Stars doesn't help, of course but there's always some dreadful shows along the way before a hit is found. Paul O'Grady might not be your cup of tea but I think 4m is respectable these days against a juggernaut like New Tricks.