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Smooth National Radio Thread |
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#2776 |
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Forum Member
Join Date: Dec 2010
Posts: 1,404
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Quote:
First switch on of the Smooth Drive Home at 6.17pm tonight since last Friday and met by Candle In The Wind from Elton. What annoys me so much is that Elton John currently has a great new single out called Voyeur which is also perfect for Smooth. I've bought it. But no, carry on peddling the same old hit from 1974 why not, over and over and over and over again. This station now has the power to make me start hating songs I've long loved simply due to the overplaying of them. No matter how much you love a song, there are only so many times you want to keep hearing it per week/month. This "tested" argument for songs on the playlist is simply another way of saying "lowest common denominator", and we all know that when you go in that direction nobody ends up pleased.
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#2777 |
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Join Date: Jun 2012
Location: Newport Pagnell
Posts: 21,349
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I agree with every word you say.It's got to the point where it's actually tarnished the memories I have connected with some songs. Could do with a good five year break from any hint of Candle in the Wind.
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#2778 |
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Forum Member
Join Date: Feb 2013
Posts: 296
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Please note. The lawnmower has not been locked away in the shed tonight and the cafe will be open 1 hour later tomorrow morning. Be careful out there.
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#2779 |
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Forum Member
Join Date: Jun 2008
Posts: 1,562
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Except the already mentioned happy campers on FB, Twitter and if they have got it right, a rising silent majority. As I have said MANY times in the past, they have more "spin" than Graeme Swann and Monty Panesar combined! |
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#2780 |
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Forum Member
Join Date: Dec 2007
Posts: 183
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Working on the house all day yesterday and put Magic on in the background didn't notice any repetition and they played a decent selection of music. Ok not that much speech but overall much better than new Smooth.
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#2781 |
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Forum Member
Join Date: Jan 2003
Location: Tied Up in Notts
Posts: 1,581
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If they must persist with Candle in the Eternal Wind, then give us the live 1987 version, which is far and away my favourite version. Either that, or Everytime You Refuse to Go Away by Paul Young, which I had the pleasure of hearing again and again and again and again and again and again for the first time on Smooth Breakfast with Simon Pre-Recording this morning on a continual loop.
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#2782 |
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Forum Member
Join Date: Apr 2011
Posts: 1,113
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as I said in a previous thread as the station has lost all its personality they may just as well save themselves a fortune and have voiceover Mitchell Johnson in between all the music he is better than most anyway.
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#2783 |
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Forum Member
Join Date: Sep 2010
Posts: 2,227
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Quote:
as I said in a previous thread as the station has lost all its personality they may just as well save themselves a fortune and have voiceover Mitchell Johnson in between all the music he is better than most anyway.
Smooth has been almost destroyed they might as well finish it off. Makes me feel pretty sad really when I think about how good Smooth used to be with its mix of classic old and decent new music linked by great presenters. |
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#2784 |
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Forum Member
Join Date: Feb 2013
Posts: 296
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Haven't heard Candle in the Wind yet this morning. This is national disgrace. Who should I complain to?
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#2785 |
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Forum Member
Join Date: May 2011
Location: London
Posts: 1,521
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What annoys me so much is that Elton John currently has a great new single out called Voyeur which is also perfect for Smooth. I've bought it. But no, carry on peddling the same old hit from 1974
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#2786 |
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Forum Member
Join Date: Feb 2013
Posts: 296
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Relaunching a radio station by adding unfamiliar music is commercial suicide. At this stage in Smooth's transition you don't add stuff people don't know even if it's by a core artist.
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#2787 |
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Forum Member
Join Date: Dec 2010
Posts: 1,404
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Quote:
Relaunching a radio station by adding unfamiliar music is commercial suicide. At this stage in Smooth's transition you don't add stuff people don't know even if it's by a core artist.
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#2788 |
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Forum Member
Join Date: Jan 2003
Location: Tied Up in Notts
Posts: 1,581
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Why is Candle in the Wind deemed reassuringly familiar, but Blue Eyes viewed as dangerously unfamiliar?
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#2789 |
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Forum Member
Join Date: May 2011
Location: London
Posts: 1,521
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As for adding stuff people don't know,that's utter tosh as there are many many core artists where only a few songs are being played and they have stacks of songs -hit songs.that would be suitable for the brand.
Say what you want about music research but it works and it's a very successful programming tool if used correctly. |
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#2790 |
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Forum Member
Join Date: May 2004
Posts: 13,570
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I totally agree. There ARE loads of songs that would fit the brand. However research dictates otherwise. Songs which you would THINK would work well quite often don't and they score poorly when tested.
Say what you want about music research but it works and it's a very successful programming tool if used correctly. http://www.bbc.co.uk/radio2/playlist#a |
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#2791 |
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Forum Member
Join Date: Feb 2013
Posts: 296
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Quote:
I totally agree. There ARE loads of songs that would fit the brand. However research dictates otherwise. Songs which you would THINK would work well quite often don't and they score poorly when tested.
Say what you want about music research but it works and it's a very successful programming tool if used correctly. |
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#2792 |
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Forum Member
Join Date: Dec 2004
Posts: 2,628
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And of course if it backs up your own point of view then you repeat it again and again and again and again and again (just your narrow programming of tunes) and eventually you convince yourself its true.
Can you explain why Heart is a sucess with this aproach, why Magic 105.4 is a success with this aproach, why Capital is a sucess with this aproach. In fact you'd be hard pushed to find a successfull commercial station that targets women and doesn't programme their music in this way. You might not understand why it works but it does and the people who run Global and Richard Park in particular has a very good track record and I'm sure he knows a thing or two about music programming and making a commercial radio station a sucess. Success doesn't just mean in audience terms by the way it mean a good business too although in radio higher audience generally means more money. |
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#2793 |
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Forum Member
Join Date: Feb 2008
Posts: 1,682
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Yes but as far as the listener is concerned the station isn't being relaunched is it?
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#2794 |
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Forum Member
Join Date: Feb 2008
Posts: 1,682
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Are all new release easy listening songs, like Voyeur, now dropped from testing (like they used to be)?
http://www.bbc.co.uk/radio2/playlist#a |
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#2795 |
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Forum Member
Join Date: Dec 2010
Posts: 1,404
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A Different Corner on,AGAIN
![]() ![]() ![]() This is bloody ridiculous ![]()
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#2796 |
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Forum Member
Join Date: Feb 2013
Posts: 296
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It is true though because it works and there is evidence of sucessfull stations all over the world who use this aproach and it works.
Can you explain why Heart is a sucess with this aproach, why Magic 105.4 is a success with this aproach, why Capital is a sucess with this aproach. In fact you'd be hard pushed to find a successfull commercial station that targets women and doesn't programme their music in this way. You might not understand why it works but it does and the people who run Global and Richard Park in particular has a very good track record and I'm sure he knows a thing or two about music programming and making a commercial radio station a sucess. Success doesn't just mean in audience terms by the way it mean a good business too although in radio higher audience generally means more money. I might have guessed that the "it really does work because I say so, but you don't understand it" argument would get am airing. And as for saying success doesn't necessarily mean audience, what an attitude. Bugger the listening audience as long as we make money...as if it wasn't us listeners paying the money. Dear oh dear. |
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#2797 |
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Forum Member
Join Date: Sep 2010
Posts: 2,227
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Quote:
I totally agree. There ARE loads of songs that would fit the brand. However research dictates otherwise. Songs which you would THINK would work well quite often don't and they score poorly when tested.
Say what you want about music research but it works and it's a very successful programming tool if used correctly. Would you please enlighten me as to how & when Global actually do this so called testing & research and how many people they actually ask? As a member of the Smooth Music Panel who completed the weekly survey each week I can assure you we were only ever asked to review new & current easy listening tracks that were played on Smooth & certainly not the oldies that they are playing now. Given that Global have presumably taken over this database surely as existing panellists our opinions of the oldies now being played to death might have been useful? |
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#2798 |
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Forum Member
Join Date: Apr 2008
Location: Sussex
Posts: 25,513
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The Lovely Tina was on Paul O Grady ITV chat show this evening. Obviously Paul is unwell at present.
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#2799 |
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Forum Member
Join Date: Sep 2010
Posts: 2,227
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Quote:
The Lovely Tina was on Paul O Grady ITV chat show this evening. Obviously Paul is unwell at present.
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#2800 |
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Forum Member
Join Date: May 2011
Location: London
Posts: 1,521
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Quote:
Here we go again the notorious reference to the infamous Global research & testing that no one has ever been asked about much like the RAJAR diaries.
Would you please enlighten me as to how & when Global actually do this so called testing & research and how many people they actually ask? Music research has been going on for decades and goes back to the days of ILR in the 80s. It's nothing new. All the groups do it - Bauer, UTV, Orion, etc. etc so it's not just a Global thing. Just because you haven't been asked (or anybody you know) doesn't mean it's not happening. Every big company or corporation will research their product thoroughly and at great expense. Ever been stopped in the high street by somebody with a clipboard? Do you think McDonald's launch a new burger by sticking it on the menu and hoping for the best? No of course not. They will identify their target customer and gain feedback based on a predetermined sample size before going national with it. |
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