Originally Posted by occy:
“It is a sad day, when they have had all loyal listeners for the last 3 + years.”
Sadly though, there just aren't enough listeners and even those listeners they do have are not loyal enough.
Magic: 1,754,000 listeners
Smooth: 441,000 listeners
Magic: 9,772,000 hrs per wk = 4.8% share of listening
Smooth: 2,293,000 hrs per wk = 1.1% share of listening
That 102.2 frequency alone simply has so much potential. It won't happen overnight, but if Smooth can even slightly dent Magic's audience and keep Heart and Capital in the top slots in London (and possibly LBC too), then it will be a case of "job done" for Global.
If Smooth can eventually even hit half a million listeners, then it will be deemed a huge success and start to be highly profitable brand for the group.
And it will happen. I expect a huge marketing campaign by summer, if not sooner....
M