Originally Posted by suffolkblue:
“Rich tea you are spot on. All global stations are off my presets. To be honest they are saying smooth will get to a bigger audience but taking it off D1 will surely decrease the audience wont it. How many people listen to AM these days.”
Gold has about 1.3 million listeners, Smooth has 3.9 million listeners (which includes Smooth 70s).
They estimate Smooth will grow to 4.3 million, most off which will be Gold AM and DAB listeners moving to Smooth.
AM has been declining but still in use, especially in cars, and perhaps Gold has a higher than normal percentage of digital stereo listeners, perhaps say 40%?
This could leave Gold in London, Manchester, East Midlands and on digital TV plus on line with say 600k listeners and still viable.
Some listeners will not like the new sound of Smooth and leave the station, some will start listening as they like the more music approach with presenters who do not say much but they have seen on TV and are familiar?
What we don't know is details of the new station on D1, if they try to get D1 Smooth listeners to all retune to Smooth on local DAB muxes (in stereo), which will mean the new station which will be mono may need to get new listeners from scratch?
Or Global might encourage Smooth D1 listeners to stay and move to the new station which with the right promotion could give the new station potentially near 1 million listeners?
It may not a be a new station but might still be a revamped Gold with less 60s music, we don't know unless Global confirm?
http://radiotoday.co.uk/2014/02/smoo...rom-digital-1/
Quote:
“In the latest Ofcom update, Global Radio has also been granted permission to add a new station, with an unconfirmed name, playing music from the 70s, 80s and early 90s with particular appeal to audiences aged 35-54.”
Gold's current format
Quote:
“A CLASSIC POP HITS STATION TARGETED PRIMARILY AT 35-54 YEAR-OLDS IN THE LONDON AREA.”