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Smooth National Radio Thread
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suffolkblue
27-02-2014
Still crap playlists though and with it being global i dont see that changing. Even gold is boring and repetitive. Shame as they could be so much better.
Amara
27-02-2014
Originally Posted by dpb:
“Is this the same as your media consultant career?

Realistically what would be the point of them spending money on conducting research and then manipulating the figures? Given the research could have a direct effect on audience figures and therefore revenue?”

The media consultant was a joke as you are well aware.

Manipulating statistics to get the answers you need is hardly rocket science. Research is always open to abuse. Thinking outside of the box at times might be just as useful to Global as operating within the so called research tyhey allegedly obtain. I am sure just like any other large company Global are quite capable of manipulating the so called rersearch to justify the needs.
dpb
27-02-2014
Originally Posted by Amara:
“The media consultant was a joke as you are well aware.

Manipulating statistics to get the answers you need is hardly rocket science. Research is always open to abuse. Thinking outside of the box at times might be just as useful to Global as operating within the so called research.”

I am slightly surprised you were involved in statistics, no one is denying how easy it can be to manipulate statistics but why would a multi-million pound company like Global spend money on research and manipulate it? They would only spite themselves at the end of the day.
Amara
27-02-2014
Originally Posted by suffolkblue:
“Still crap playlists though and with it being global i dont see that changing. Even gold is boring and repetitive. Shame as they could be so much better.”

Small crap playlists are fine for the "younger audience" of stations like Crapital & Kiss and seemingly to the hairbrush divas of Heart . Older audiences to Gold & Smooth are different the trouble is Global will not see this. I been listening since 9am today to Norwich 99.9's no repeat workday and the music has been excellent. The presenters have been talking regularly and its a pleasure to listen to. There is no way I can take 5 hours of Smooth in a single listen.
Amara
27-02-2014
Originally Posted by dpb:
“I am slightly surprised you were involved in statistics, no one is denying how easy it can be to manipulate statistics but why would a multi-million pound company like Global spend money on research and manipulate it? They would only spite themselves at the end of the day.”

Would they spite themselves though? Have they ever tried larger playlists? Don't they always play safe by operating such strict presenter guidelines going back to the days of liner cards under GWR?

Yes working for a multi million pound company and preparing weekly, monthly and yearly statistics and forecasts used to be a large part of my job a few years ago but happily these days I do less stressful things.
dpb
27-02-2014
Originally Posted by Amara:
“Working for a multi million pound company and preparing weekly, monthly and yearly statistics and forecasts used to be a large part of my job a few years ago but happily these days I do less stressful things.”

Of course. It's Media Consultant all over again.
-Believer-
27-02-2014
Originally Posted by Amara:
“With practice figures can be manipulated to say anything you like. I should know I used to prepare enough of them.”

What type of research were you involved with?
Amara
27-02-2014
Originally Posted by dpb:
“Of course. It's Media Consultant all over again. ”

Believe what you like but its a fact this time sorry to disappoint. It didn't have anything to do with the media.
Amara
27-02-2014
Originally Posted by -Believer-:
“What type of research were you involved with?”

I never said I had anything to do with research I said I used to prepare weekly & monthly statistics & projections for that matter.
SmartProgrammer
27-02-2014
Originally Posted by Amara:
“no repeat workday”

No repeat workday's don't work. They don't pull in a big enough audience. It might attract a small number of punters but not enough to warrant "no repeats". Trust me on that one.

It might seem inviting when stations introduce it, but I can assure you they aren't a ratings puller. If they worked more stations would be doing them.
Amara
27-02-2014
Originally Posted by SmartProgrammer:
“No repeat workday's don't work. They don't pull in a big enough audience. Trust me on that one.

It might seem inviting when stations introduce it, but I can assure you they aren't a ratings puller. If they worked more stations would be doing them.”


Well they appeal to me as I said I have been tuned in now since 9am and its still on. There is no way I can listen to Gold or Smooth for that long in a single stint sorry. I just don't want to hear the same songs within a few hours sorry.

Its good that some stations are different it would be boring if they were all Global clones. Mind you Global are trying to copy Magic with Smooth are they not?
Peace100
27-02-2014
Originally Posted by SmartProgrammer:
“No repeat workday's don't work. They don't pull in a big enough audience. It might attract a small number of punters but not enough to warrant "no repeats". Trust me on that one.

It might seem inviting when stations introduce it, but I can assure you they aren't a ratings puller. If they worked more stations would be doing them.”

Exactly, how many people do you expect to listen all day long, totally pointless...play the hits/what's popular, it doesn't matter if they are on reasonable rotation.
Peace100
27-02-2014
Originally Posted by Amara:
“Small crap playlists are fine for the "younger audience" of stations like Crapital & Kiss and seemingly to the hairbrush divas of Heart . Older audiences to Gold & Smooth are different the trouble is Global will not see this. I been listening since 9am today to Norwich 99.9's no repeat workday and the music has been excellent. The presenters have been talking regularly and its a pleasure to listen to. There is no way I can take 5 hours of Smooth in a single listen.”

But how many people listen to the radio/same station all day? Very few. There is nothing wrong with a good rotation of popular tracks; popular music on a decent rotation brings in listeners not the other way around. Obviously some people will moan about a track being played twice in three hours, but the vast majority of listeners will not worry; in fact that's why they listen to Station X, they know what they want to hear.
Amara
27-02-2014
Originally Posted by Peace100:
“But how many people listen to the radio/same station all day? Very few. There is nothing wrong with a good rotation of popular tracks; popular music on a decent rotation brings in listeners not the other way around. Obviously some people will moan about a track being played twice in three hours, but the vast majority of listeners will not worry; in fact that's why they listen to Station X, they know what they want to hear.”

Offices and factories often have the same station on all day everyday plus those who work from home or are at home during the day. It might be quite a high percentage as for some unknown reason people do not switch radio stations like they do TV channels.

I cannot envisage that listeners to Gold or Smooth would be happy to hear the same track twice in three hours. This might even be a little excessive for the Heart diva's?

The thing that always amazes me about this is that if you ask anyone how many tracks they have on there ipod or phone they will always answer in the thousands yet they are apparently so happy to hear songs repeated on the radio. Odd or what?
-Believer-
27-02-2014
Originally Posted by Amara:
“I never said I had anything to do with research I said I used to prepare weekly & monthly statistics & projections for that matter.”

And you manipulated these figures, did you?

Global do research in order to get accurate information about the songs which their target demographic likes. They don't go to all the effort & expense and then ignore it. What would be the point of that?
radiodad
27-02-2014
Originally Posted by Amara:
“Small crap playlists are fine for the "younger audience" of stations like Crapital & Kiss and seemingly to the hairbrush divas of Heart . Older audiences to Gold & Smooth are different the trouble is Global will not see this. I been listening since 9am today to Norwich 99.9's no repeat workday and the music has been excellent. The presenters have been talking regularly and its a pleasure to listen to. There is no way I can take 5 hours of Smooth in a single listen.”

Are they ? Gold performed better than Smooth in London despite it being on AM when Smooth had a wider playlist with GMG
Amara
27-02-2014
Originally Posted by -Believer-:
“And you manipulated these figures, did you?

Global do research in order to get accurate information about the songs which their target demographic likes. They don't go to all the effort & expense and then ignore it. What would be the point of that?”


Sorry but I am not at liberty to discuss what I may or may not have done with any figures I produced. No further comment on me personally thanks.

I think its time this thread got back to discussing Smooth.
dpb
27-02-2014
Originally Posted by Amara:
“Sorry but I am not at liberty to discuss what I may or may not have done with any figures I produced. No further comment on me personally thanks.

I think its time this thread got back to discussing Smooth. ”

Thank you for confirming it is media consultant all over again.
CraigSteele2001
27-02-2014
My parents are both in their late 60s and enjoy hearing songs from the 60's and some from the 70's but Gold don't seem to play most of the popular songs. They are always saying there are loads of songs that were made in the 60's but Gold never seem to play them
Amara
27-02-2014
Originally Posted by dpb:
“Thank you for confirming it is media consultant all over again.”


Sorry I don't follow? Can we get back to Smooth please?
dpb
27-02-2014
Originally Posted by Amara:
“Sorry I don't follow? <snip>”

A man with your expert handling of figures, surely not
Amara
27-02-2014
Originally Posted by dpb:
“A man with your expert handling of figures, surely not ”

I have sent you a PM now can we leave this thread to discuss Smooth.
GeorgeS
27-02-2014
Originally Posted by CraigSteele2001:
“My parents are both in their late 60s and enjoy hearing songs from the 60's and some from the 70's but Gold don't seem to play most of the popular songs.”

Such as?
omnidirectional
27-02-2014
Originally Posted by radiodad:
“Are they ? Gold performed better than Smooth in London despite it being on AM when Smooth had a wider playlist with GMG”

Good point which I note has not been answered. GMG's Smooth was a disaster in London. Magic with its tight playlist and minimum talk is always one of the top stations. That rather shows what listeners prefer.
Amara
27-02-2014
Originally Posted by omnidirectional:
“Good point which I note has not been answered. GMG's Smooth was a disaster in London. Magic with its tight playlist and minimum talk is always one of the top stations. That rather shows what listeners prefer.”

However Smooth was not a disaster up North. London is obviously different. Maybe its got something to do with the hectic way of life they seem to live down there. Everyone always seems to be in a rush to me London has always seemed a rat race.
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