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Old 28-09-2010, 01:47
wandsworthwill
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Is the new sound of Smooth being marketed?

I haven't seen or heard a sniff of any sort of promotion.
Pure speculation but are they going to have a bit of a 'soft' launch marketing wise next week and then really start a major advertising campaign when Simon Bates starts on breakfast in the new year ?
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Old 28-09-2010, 10:19
danrichards
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May be a silly question that has kind of been answered already but will Carlos be doing his show from Manchester or can he stay in Birmingham?
Manchester. The last shows from the Birmingham studios finish at the end of this week.
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Old 28-09-2010, 10:30
Andrew Rogers
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Yes. Nick Piercey said this morning "the postman stops calling after Friday".
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Old 28-09-2010, 10:35
Martin Phillp
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Honda to sponsor drive:

http://www.how-do.co.uk/north-west-m...-201009289184/
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Old 28-09-2010, 14:50
occy
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I'am very surprised Simon couldnt start any earlier.
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Old 28-09-2010, 15:21
Martin Phillp
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I'am very surprised Simon couldnt start any earlier.
He's probably under contract with Global Radio until Christmas.
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Old 28-09-2010, 15:28
Rob793
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Not checked recently, but what will take the place of Smooth London on MXR Severn Estury?
Maybe Rock Radio? I'm sure I read that somewhere.
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Old 28-09-2010, 15:50
philengland
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Maybe Rock Radio? I'm sure I read that somewhere.
hmmm - would be a good addition! - wouldn't mind seeing Jazz FM back on instead of Smooth though!
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Old 28-09-2010, 18:52
freerj
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With Smooth Radio going National next week what I don't understand is why Smooth are not taking advantage of the fact that Digital 1 broadcasts on a different frequency in Scotland to England thereby putting Smooth Glasgow onto the National MUX in Scotland
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Old 28-09-2010, 19:09
SouthCity
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With Smooth Radio going National next week what I don't understand is why Smooth are not taking advantage of the fact that Digital 1 broadcasts on a different frequency in Scotland to England thereby putting Smooth Glasgow onto the National MUX in Scotland
It makes perfect sense to me. They are trying to push Smooth as an alternative UK-wide service to Radio 2.

If it isn't available in Scotland on either FM or DAB at breakfast & drive this claim would be pretty hollow. They don't want to broadcast a separate service on FM in Glasgow but they are stuck with it for now.
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Old 28-09-2010, 19:21
freerj
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Perhaps they will still use different adverts in Scotland....for example Scottish Gas adverts instead of British Gas or for other advert campaigns used for National brands but delivered differently within England and Scotland.
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Old 28-09-2010, 19:31
Matthew Hardman
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I notice they replaced the agency that did the album covers!
Found this
http://www.gmgradio.com/news/story/s...g-campaign/131

Whats a sheet?
Notice no TV ads this time!

Would have thought GMG would have used the split Digital One frequencies to have separate programmes in Scotland! Should be feasable!
That was last year..
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Old 28-09-2010, 20:40
SouthCity
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Radio 2 obviously see Smooth as a threat - they have told Blackburn that he cannot continue with Smooth weekend breakfast when he starts doing POTP, but he can continue with his other commercial radio shows.

http://radiotoday.co.uk/news.php?extend.6316
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Old 28-09-2010, 20:44
simon243
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Radio 2 obviously see Smooth as a threat - they have told Blackburn that he cannot continue with Smooth weekend breakfast when he starts doing POTP, but he can continue with his other commercial radio shows.

http://radiotoday.co.uk/news.php?extend.6316
Well to be fair a semi-national Smooth Radio is somewhat more of a threat to Radio 2 than a couple of small stations in Hull and Kent.
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Old 29-09-2010, 10:21
hanssolo
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http://www.thedrum.co.uk/news/2010/0...adio-relaunch/
A national marketing campaign from Smooth Radio will begin to run on Monday to promote the relaunch of Smooth Radio, which will become the second largest commercial radio station next week.

Running for six weeks, the new campaign by newly appointed KLP will run across TV, press and outdoor and depict eight listeners, nicknamed ‘the Smooth Ambassadors’, who reflect the audience of the station.

The eight listeners from the brand’s FM regions were chosen from thousands of Smooth listeners who applied to be part of the campaign.

The TV ad, with two 30 second executions each featuring four Ambassadors, will be broadcast in the North East, West Midlands and North West through October and November. This will be accompanied by a medium weight outdoor campaign in the North West, East Midlands and Glasgow with each 48 sheet showing a different Ambassador. Press advertising will run in a selection of women’s and national listings titles including Woman’s Own and TV Times.
Guess the station will have overtaken Talksport and Absolute for total listeners?
No ads for South England?
Looks like the ads might be more aimed at Women!
edit radiotoday has more details
http://radiotoday.co.uk/news.php?extend.6317
The eight listeners from the brand’s FM regions were chosen from a thousand Smooth lovers who applied to be part of the campaign. Each was asked to provide a highlight from their life as well as something interesting they are doing now; i.e. Rachel Cook from the north east once abseiled down the Tyne Bridge and is currently restoring a 1964 scooter, whereas Ann Munn from Glasgow DJ’d at the trendy Fleet Club in Hong King and now designs jewellery.

Nell Bryden forms the soundtrack to the TV ad, with two 30 second versions each featuring four Ambassadors. It will be broadcast in the North East, West Midlands and North West through October and November. Newspaper and press adverts will also feature.

GMG Radio Chief Executive Stuart Taylor said: “Smooth’s listeners are passionate about life and music and with a little more money in their pockets than your average commercial radio listener are highly sought after by advertisers. The Ambassadors in this new marketing campaign will have a real affinity with millions across the UK and will no doubt encourage new listeners to give the station a try as it becomes a national brand.”
Losing Tony at the weekend will be a blow, but suspect Mike Read's and DLT's managers are on the phone to Smooth!
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Old 29-09-2010, 10:31
bluesdiamond
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http://www.thedrum.co.uk/news/2010/0...adio-relaunch/

Guess the station will have overtaken Talksport and Absolute for total listeners?
No ads for South England?
Looks like the ads might be more aimed at Women!
edit radiotoday has more details
http://radiotoday.co.uk/news.php?extend.6317
As long as the music does not go to female, aka Heart.
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Old 29-09-2010, 10:32
Martin Phillp
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No ads for South England?
What's the point advertising the station in the London ITV region when Rajar in that region has always been poor? Better to spend the money in the core northern regions where the station is more attractive to the target audience.
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Old 29-09-2010, 10:43
hanssolo
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What's the point advertising the station in the London ITV region when Rajar in that region has always been poor? Better to spend the money in the core northern regions where the station is more attractive to the target audience.
Guess Magic London is now strong and is too simular to Smooth!
Will also help Celador as the Breeze is very simular!
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Old 29-09-2010, 10:44
Bingethink
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What's the point advertising the station in the London ITV region when Rajar in that region has always been poor? .
To try and make the Rajar less poor?
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Old 29-09-2010, 10:54
Martin Phillp
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To try and make the Rajar less poor?
GMG have had years to improve the Rajar in London with ad campaigns with no success. They've even decided to sell their local DAB slot to a French station where they could've launched Rock Radio.

Face it, Smooth is a dead duck in London thanks to better targeted radio stations operated by Bauer and Global and even it's new national rival Radio 2.
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Old 29-09-2010, 10:59
Francis H
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GMG have had years to improve the Rajar in London with ad campaigns with no success. They've even decided to sell their local DAB slot to a French station where they could've launched Rock Radio.

Face it, Smooth is a dead duck in London thanks to better targeted radio stations operated by Bauer and Global and even it's new national rival Radio 2.
And so say most of us! The new national service will be another monumental failure.
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Old 29-09-2010, 11:09
Martin Phillp
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And so say most of us! The new national service will be another monumental failure.
Certainly in London at least, however time will tell if Smooth can maintain it's audience in it's northern heartlands, particularly in the North West, where it's the leading regional station.
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Old 29-09-2010, 11:13
Francis H
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Certainly in London at least, however time will tell if Smooth can maintain it's audience in it's northern heartlands, particularly in the North West, where it's the leading regional station.

Where along with all but one of the other Smooth's, it's about to lose its regionality.
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Old 29-09-2010, 11:36
Bingethink
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Somewhere in another thread, I was arguing that GMG should not exactly give up on London, but pay it less attention, due to the strength of Magic. It seems that's exactly what they're doing.

My guess is they won't promote in London until they have a product they are happy with.
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Old 29-09-2010, 11:53
Martin Phillp
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Somewhere in another thread, I was arguing that GMG should not exactly give up on London, but pay it less attention, due to the strength of Magic. It seems that's exactly what they're doing.

My guess is they won't promote in London until they have a product they are happy with.
It might be worth promoting the station in London in January when Simon Bates starts on breakfast.
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