If you were running it you'd keep the 'so called' presenters.
The numbers are the numbers. If they were going in the opposite direction the detractors would seize on them as vindication of their views.
For balance, there is some slack in the system and some floating listeners are being hoovered up by the new Smooth. The steep rise in audience will level off at some point just like Magic London's did. It doesnt mean anything beyond a brand reaching saturation point in the market.
The numbers are the numbers. If they were going in the opposite direction the detractors would seize on them as vindication of their views.
For balance, there is some slack in the system and some floating listeners are being hoovered up by the new Smooth. The steep rise in audience will level off at some point just like Magic London's did. It doesnt mean anything beyond a brand reaching saturation point in the market.



