Originally Posted by Amara:
“Well Gold play them both so they must have tested ok for Global so why not Bauer?
Neither would make me turn off but the constant playing of Build Me Up Buttercup and Dancing Queen on radio stations does.”
In general terms Gold and Magic are aimed at different age and demographic groups - also Magic is slanted towards women and Gold, men.
Whenever anyone makes that last point people pile in and say 'I know loads of women who listen to Gold' but it's about how the station is aimed to deliver large numbers of the right listeners to the advertisers.
This is also why some songs by very famous artists are played and not others...I know a middle aged person who 'quite likes Elton John' but has never heard of Island Girl or Philadelphia Freedom, two of my favourites.