Originally Posted by up to the vocal:
“You're acually on the Smooth Radio national thread, which is actually not about the 'lack of personality' of various presenters on Smooth, but you may be thinking of the 'Kid Jensen dull as dishwater' thread that I felt compelled to start, No, there is nothing wrong with the personality getting through on Smooth. with a skilled presenter who is prepared to put the effort in, you can work any format. Sharp, Carlos and Peebles still allow their personaities to shine through, but Jensen doesn't. He never really has. By contrast. it could be argued that Emma B on Sunday maybe allows too much, she does quite long links sometimes, and one i heard a couple of weeks ago was about three minutes pure speech. So, given that .you should be able to get your personality across.if you have one, and IF you can be bothered.”
Smooth is a music station not a Radio 2 type format where personality is paramount.
It's also a commercial radio station which is a money making operation. The theory is that a sequence of music and presenters will attract an audience sufficient to sustain programmed paid adverts which will fund the operation and deliver a profit for the shareholders.
The listener is irrelevant.