Originally Posted by old pilot:
“Smooth is a music station not a Radio 2 type format where personality is paramount.
It's also a commercial radio station which is a money making operation. The theory is that a sequence of music and presenters will attract an audience sufficient to sustain programmed paid adverts which will fund the operation and deliver a profit for the shareholders.
The listener is irrelevant.”
“Smooth is a music station not a Radio 2 type format where personality is paramount.
It's also a commercial radio station which is a money making operation. The theory is that a sequence of music and presenters will attract an audience sufficient to sustain programmed paid adverts which will fund the operation and deliver a profit for the shareholders.
The listener is irrelevant.”
Although GMG has only one shareholder the Scott trust, but agree it sees the radio operation as an investment as a steady income to provide the Guardian's journalist independance rather than a service to listeners! As long as Smooth and Real make a profit they are safe, if not they will be sold!
http://www.gmgplc.co.uk/gmg/our-investments/



