Originally Posted by Station ID:
“Deserting in droves hahaha I don't think so. The sad fact is that not enough people liked Smooth and so it has to change.
I know it was very popular in the North west but most of their listeners it seems came from Real and this was GMG's huge error in my view. They made both brands far too similar and they just cannibalised each others audience which commercially is a disaster.
Turning Smooth into a national version of what Magic was WILL bring in new listeners. I believe that 100% and if you don't personally like it then perhaps you need to look for another station.
With the question mark over what Global can keep this is the ideal time to fiddle with Smooth and get it working properly so that when the CC have made their ruling then it can be marketed and can start building an audience. When you change something you always get it right before you start to market it.
You may enjoy a station like Jack FM or Radio 2.”
“Deserting in droves hahaha I don't think so. The sad fact is that not enough people liked Smooth and so it has to change.
I know it was very popular in the North west but most of their listeners it seems came from Real and this was GMG's huge error in my view. They made both brands far too similar and they just cannibalised each others audience which commercially is a disaster.
Turning Smooth into a national version of what Magic was WILL bring in new listeners. I believe that 100% and if you don't personally like it then perhaps you need to look for another station.
With the question mark over what Global can keep this is the ideal time to fiddle with Smooth and get it working properly so that when the CC have made their ruling then it can be marketed and can start building an audience. When you change something you always get it right before you start to market it.
You may enjoy a station like Jack FM or Radio 2.”
Care to read the comments made today on Smooth's Facebook page about this mornings Tina Hobley 'show; and still deny that listeners are deserting the station in droves?
Gary King speaks of their Facebook page ''we like the likers'' he says. Rattled .




