Originally Posted by Station ID:
“It may sound odd to you and like I said some presenters wouldn't do it, some couldn't do it but this is exactly the idea. The station is clearly going for a music driven, minimal presenter input sound and although the presenter input (however small) is vital to the sound they do not want big personality presenters.
We all know what Smooth was like before but this is a different format and in my view a great improvment on the Smooth of old. I also think commercially this is far better but I would expect to see a few presenter changes when their contracts expire. I think they will still have big name presenters though because some will 'get it' and want to work on this format.”
Agreed, this is the thing digital spy doesn't get. Heavy music driven presentation is a skill, it's hard to do but when done correct it sounds massive. Pat Sharp and Carlos are nailing the format to a tee, personality links but they are tight and straight back into the music. Sadly some presenters haven't managed to grasp the format and as a result are doing very bland and boring that was this is links. Jensen in particular is very poor, Parsons didn't grasp it at the start but i think slowly she's getting it.
It's also even harder to do tight personality links on smooth as while at the same time as being tight its got to sound relaxing unlike Capital where you can inject as much energy as you want.