Is Craig being sponsored to use this word these days? He never used to use it so much in previous series.

Craig to Jimi
"which only goes to prove my darling that you have great isolation technique..."
"if you're going to do those mini rondaes my darling"

Craig to Michelle
"thank goodness you had that little outfit on darling.."

Craig to Anne
"it was all a bit local authority darling"
"I was extremely concerned for Anton's health and safety darling"

Shall we have a Forum sweepstake on how many times we reckon he is going to say this word each Sat night?

He's always used that word, hasn't he?

It has been a bit excessive lately, though.

I felt is was excessive last night.

I love Craig but the amount of times he says 'darling' seems to increase by about a million everytime i see him!

he says it really poshly too. really gone off him & bruno - over dramatising etc.

Craig is undoing whatever he's saying by putting that ridiculous, camp dahling at the end . No need for it Craig dahling.

Quite right it's not darling it's dahling dahling

Dahling is the new luvvie didn't you know dahlings?

I prefer him saying "darling" rather than than Alesha saying "babe" or "hot" in the patronising way she does.

Yes, I wonder how Felicity Kendall felt about that. Speaking as an older woman myself, I'd have been furious at such patronization.

He uses it all the time on Twitter!

Think hes becoming a parody of himself!