Originally Posted by
fodg09:
“Sky Media (who run Sky's advertising wing) have released a very detailed document about Sky's plans for Sky Atlantic.
It includes a potential schedule outline and also reveals that Atlantic will also have showcases from Sky Arts and Sky Movies. The movies that it lists as showing on Atlantic are You Don’t Know Jack, Temple Grandin,The Lovely Bones, Avatar, The Blind Side, Up In The Air and Invictus. Overall it says there will be 30 titles show in a year, 8 of which it says will be premieres.
In Treatment moves to Atlantic from Sky Arts.
Audience wise they say there will be a slight male bias and they want the programming to feel 'iconic, exclusive and immersive'. The 'tone' will be 'smart, individual, passionate and American'. All just words of course but the first real insight into what Sky's plans are for Atlantic.
http://www.skymedia.co.uk/_downloads...ogos%20(W).pdf”
That reminds me - we do occassionally see ratings for Sky Sports here but there is never any mention of Sky Movies. Just a quick glance at the last Barb Figures for w/e 7 Nov and apart from one film on Sky Premiere everything is in the tens of thousands - and in most cases sub-50,000 too. I guess though with Sky Movies especially it's subscribers rather than ratings which matter - would be interesting to know the figure for the number of movies an average subscriber watches over a month.
Is Sky Arts still a standalone subscription or is it now in the basic packages. With Sky Arts though talking thousands rather than tens of thousands - only a handful of programmes break 10,000.
I do wonder too how long it'll be until Sky make Sky Atlantic a standalone subscription channel, and whether they're just throwing it in the basic package initially to get people hooked into series, and then having to fork out again to watch the second series.
Originally Posted by Dancc:
“He was full of praise for C4's Any Human Heart this Sunday by the way. Interesting to see how that does ratings wise - it's been a good year for C4 drama so far with This is England (series average: 2.9m excluding +1) and the brilliant Mo (3.5m overnights, 4.0m officials, excluding +1).”
I'm sure it'll be around the 2m mark - though with C4 drama it can just as easily be sub-1m. Scheduling is a bit erratic though - premiere is 1 hr 40 min, then 1:25, 1:30 and 1:25. OK, there might be an argument it's better to make the slot fit the story than the story fit the slot, but considering C4s lack of series surely running it as six one-hour episodes would give it a bit more presence in the schedules - and effectively promote it from "mini-series" to "series".
I also think in hindsight they should have bought up an ad slot or two in the last Downton Abbey and then began it the next week, especially as they're from the same producers - and interestingly Carnival Films have part-funded both dramas, rather than being paid for it outright by ITV/C4.
I bet too C4 are making the same mistake as they did with Pillars of the Earth and offering no repeat on C4 or More4 of Any Human Heart either.
