Echoing what D.M.N. said-all 3 main primetime shows above 2m for CH4
. MPD has really boosted their schedule this week and I reckon it should be brought back as a weekly series, because the 'event TV' novelty scheduling of having it run every day throughout a week will wear off soon. Awful 6.30pm figure for Hollyoaks though, but I have noticed they really are going all out to make sure the fire episodes are the episodes to save the show. London tube billboards, classy adverts. I wouldn't be surprised to see one or two ads popping up on ITV1 either. CH4 need those episodes to be a success. On the other hand Hollyoaks Later is performing excellently imo for E4, increasing its audience aswell is great. Only 0.4m behind the main Ch4 showing aswell.
It will be interesting to see what the full ITV1 inc HD figures are, but a 0.3m gap between Emmerdale & Corrie
. Thursday always seems to be the day where the big 3 are quite close. Very poor for Monte Carlo and I reckon it's time for ITV to stop with these celebrity type reality shows, because they are cheap and tacky and don't do any good for the ITV brand. They're best to sticking to quality factual like The Lakes and the prison documentaries. They could do with a couple of food shows aswell. I think the exception though is 71 Degrees North, which I reckon has potential. The audience has been very stable in the weakest 9pm slot of the week and I reckon if it was given a 2nd series, more promotion, better celebs and a better slot it would easily increase. But I'm not sure if ITV will think an average just over 3m is good enough.
Thursdays on CH5 are a bit hit and miss when the footie isn't on, because it's always one off docs and repeats, but the football certainly makes up for it.
