Some impressive ratings yesterday, mainly the soaps and The Little House. I'm sure there's been a slight increase in Emmerdale's shares recently, because usually it's at 33% but recently it's been getting 35% more and more often. Corrie's re-established its Monday & Friday lead over EE recently, even though a month ago EE was beating it more often than not. I can see that gap getting bigger as Corrie edges towards its 50th anniversary.
I was expecting a million or so less for The Little House because new non-crime dramas on weeknights haven't rated too well for ITV in recent years and thought it'd rate similar to Bouquet of Barbed Wire/The Children level of ~5m. Spooks was dented a little bit but it's been consistent all series around that 5m mark.
Coppers did well for C4 in a tough slot and the good thing for them is that it's a 5-part series rather than a one-off so it should prop up C4's Monday average for the foreseable future. Hollyoaks did relatively well too so it looks like those billboards was a good idea.
Originally Posted by D.M.N.:
“In its normal half an hour slot, excluding over-run, EastEnders Live in the overnights this year had 14.91m (54.6%).”
Excluding the over-run, EE Live averaged 15.6m (58%) between 8-8.30pm. Even better than the tape-checked reported figure!
I agree with you regarding Corrie that it should get more than 13m in the overnights. At the moment I'm not expecting it to get EE levels but 13m should be achievable with all the marketing, hype, press, live element it'll be given in the next month or so.