Story of the night:
* Seven edges a win on a close Monday night between the big three.
* Junior MasterChef finishes second in its slot behind Two and a Half Men on Nine.
* And The Event is beaten in its new timeslot by True CSI.

Seven
18:00 Seven News 1.39m
18:30 Today Tonight 1.33m
19:00 Home and Away 1.04m
19:30 The X Factor 1.03m
20:30 Criminal Minds (New Season) 1.08m
21:30 Criminal Minds (R) 0.76m
22:30 The Event 0.31m

Nine
18:00 Nine News 1.16m
18:30 A Current Affair 1.07m
19:00 Two and a Half Men (R) 0.99m
19:30 Two and a Half Men 1.41m
20:00 Two and a Half Men (R) 1.19m
20:30 The Mentalist (New Season) 1.09m
21:30 CSI: Miami 0.71m
22:30 True CSI: Cold Blood 0.33m

Ten
18:00 The Simpsons (R) 0.50m
18:30 Neighbours 0.59m
19:00 The 7pm Project 0.75m
19:30 Junior MasterChef Australia 1.26m
20:30 Undercover Boss Australia 1.13m
21:30 Good News Week 0.71m

Network Shares
Seven 23.2%
Nine 22.7%
Ten 21.2%

Considering Sunrise isn't even able to beat the Breakfast simucast on the BBC news channel, I would very much doubt that it would close any gap.

And a 4k increase over the last 2 years isn't much to boast about when Breakfast has increased by 400k over the same period and thats before the BBC news channel simucast is added!

These are the DS soap ratings from the last 2 weeks for Hollyoaks, half of them still below 1million. (the last Fri includes +1)

W/B Oct 11th
Monday - 1.1m (5.6%)
Tuesday -1.17m (6.1%)
Wednesday - 974k (4.8%)
Thursday - 1.05m (5.3%)
Friday - 882k (4.6%)

W/B Oct 18th
Monday - 1.15m (5.4%)
Tuesday - 960k (4.7%)
Wednesday - 975k (5.8%)
Thursday - 1.04m (5.2%)
Friday - 0.99m [inc +1]

Let's hope the clock change and the Hollyoaks Later publicity does something for it by next week.

A few weeks back it looked like they were on the up with ratings around 1.3/1.4m for some episodes, but it's gone downhill again.

This year CH4 have tried so many things:
-New producer
-New credits
-Classy promotion on the main channel
-Axing of many characters
-A lot of new family units
-Another Hollyoaks Later
-Getting rid of the E4 showings for a week
-Return of a huge character
-Huge Dog In The Pond style explosion

The last 2 on the list really are the last chance I think. There isn't really much more Ch4 can do and it's obvious they are not happy with the current ratings.

The reason Hollyoaks is suffering IMO is because young people have so many other sources of entertainment to choose from these days. A daily soap is too much of a commitment.

Ratings might improve if it went back to airing just a few nights a week, but I can't see them going back to that. So I reckon it will be axed next year.

it would be a slow death like Brookside. Soaps are commissioned for a year or so ahead, so it'd probably go down to an omnibus only (like Brookie) to see out its demise.

If things don't pick up i'd guess three options likely

- Complete axe
- Move to E4 only
- T4 Sunday only

EastEnders does well with Young people

Hollyoaks is dire anyway and i saw an episode just last week and it's worse now then ever and there's hardly anyone in the show casual/ex viewers would remember.

Pride Of Britain or Man City v Man Utd on Sky Sports?
real tough choice...

Not bad for hollyoaks later, i was expecting less... but the last couple of series have done a lot better... i think!

Well, if it's going to 2012, I'm sad about it. I shall miss having a year with no Merlin. And why not move all the DW series to the autumn then?

As reported in the Broadcasting section...

http://www.digitalspy.co.uk/forums/s...&postcount=742

K

OK- so axe Daybreak, then what?

Launch ITV Breakfast with some good morning presenters?

The first steps could be..
Move the ITV Morning News to 6am-7am.
Keep Lorraine in her current slot, 8:30-9:25.

That leaves the problem of 7am-8:30. They should also increase the regional news, the current very short bulletins are worthless.

Accused press pack up at BBC Press Office: http://www.bbc.co.uk/pressoffice/pre.../accused.shtml

And some other ratings from last night:

BBC One vs ITV1
21:00 - 5.1m (20.4%) vs 5.2m (20.9%)
21:15 - 5.1m (20.5%) vs 4.9m (19.6%)
21:30 - 5.1m (20.7%) vs 4.6m (18.7%)
21:45 - 5.2m (21.4%) vs 4.7m (19.1%)

BBC Three
19:00 - Merlin: 459,000 (2.1%)
19:45 - Doctor Who: 347,000 (1.5%)
20:30 - Freak Like Me: 392,000 (1.6%)
21:00 - The World's Strictest Parents: 843,000 (3.5%)
22:00 - EastEnders: 898,000 (4.6%)
22:30 - My School Prom: 369,000 (2.7%)

BBC Four
20:30 - Only Connect: 550,000 (2.3%)
21:00 - A History of Horror with Mark Gatiss: 458,000 (1.9%)
22:00 - FILM: Dawn of the Dead: 347,000 (2.7%)
00:20 - A History of Horror with Mark Gatiss: 141,000 (3.7%)

CBBC
17:15 - The Sarah Jane Adventures: 670,000 (4.9%)

---------------------------------------------------------------------

And an F1 round-up from Sunday:

BBC One
06:00 - Formula 1: The Korean Grand Prix: 1.33m (34.9%)
* peak: 2.6m (35.7%) at 09:00
09:30 - The Andrew Marr Show: 1.4m (16.1%)
* lost head-to-head versus the F1 on BBC2
14:00 - Formula 1: The Korean Grand Prix: 2.0m (16.2%)

15-Minute Breakdown
06:00 - 0.6m (44.7%)
06:15 - 0.6m (39.6%)
06:30 - 0.8m (43.7%)
06:45 - 0.9m (45.9%)
07:00 - 1.2m (49.1%)
07:15 - 1.3m (44.2%)
07:30 - 1.2m (36.4%)
07:45 - 1.2m (31.0%)
08:00 - 1.5m (31.3%)
08:15 - 1.6m (29.4%)
08:30 - 1.7m (29.4%)
08:45 - 2.2m (32.7%)
09:00 - 2.6m (35.7%)
09:15 - 2.5m (31.9%)
09:30 - 1.3m (15.5%) <-- Andrew Marr starts
09:45 - 1.3m (14.6%)
10:00 - 1.5m (17.6%)
10:15 - 1.5m (16.6%)

BBC Two
09:30 - Formula 1: The Korean Grand Prix: 1.59m (18.6%)
* peak: 1.9m (22.1%) at 09:45

15 Minute Breakdown
09:30 - 1.6m (19.6%)
09:45 - 1.9m (22.1%)
10:00 - 1.5m (18.1%)
10:15 - 1.3m (14.6%)

So the F1 lost about 0.5m to 1.0m viewers when it switched. Andrew Marr rated lower than its usual ~1.9m as well. Had the F1 stayed on BBC One, I can probably guarantee its audience would have increased to ~3m at a peak.

Including the re-run, the F1 had 3.39m, second lowest rating of the season.

---------------------------------------------------------------------

And:

itvpresscentre
Confirmed: @ITV1 Piers Morgan's Life Stories on 9.30pm Saturday 6 November is with Susan Boyle. #itvpresscentre
3 minutes ago

Eric Cantona: Looking For Manchester
Monday, 8 November 2010, 10:35PM - 11:20PM

The Zoo
Tuesday, 9 November 2010, 8:00PM - 9:00PM (our prediction of another documentary I think was wrong)

Farewell Jack
Wednesday, 10 November 2010, 7:30PM - 8:00PM

as i said over there I would take this with a big bucket of salt. this report is basically a rehash of a story from about 3 weeks ago. so a journo finally spots the article and rewrites it as new news basically.

it's not plausible that ITV would axe Daybreak in a few weeks (or at all). Whatever form the programme takes by this time next year, I'm sure it'll still be called 'Daybreak'.

Where next for Daybreak though? It feels increasingly inevitable now that Christine (and possibly Adrian as well) will somehow be lost along the way.

Georged123 - I was just gonna reply to your PM, but thought this might be worth posting here

re:Countryfile's lower official viewing figures compared to overnights

this is the reply I got from Kantar


basically what they're saying is that the original estimated overnights just looked at the timeslot for BBC1 and worked out the number of people watching the channel.

when the final programme logs were submitted they took into account that people in Wales were watching a different programme (and CF was in a different slot), so the consolidated figure was lower

I've learnt something today, it's possible for overnights to be higher than consolidated figure

something to bare in mind guys

i wouldnt disagree that could happen in the end. i just dont think we are there yet. if it does happen i think they would offer alternative shows to them either together or seperately. who knows they could even do a 5pm show?

I can see your point, but it was only a few years ago that Hollyoaks was doing really well. I really hope it gets itself sorted out because it's a nice little soap, different from the rest.

A lot of people like to mock Hollyoaks but it actually deals with some serious issues and different stories that are relevant to a younger audience and it is a great source for introducing new talent. I hope that the clocks going back will mean a slight boost. It needs to be above 1.5m consistently all week for it to return to a respectable level.

In Bryan's day, ratings were around 2m and that was only back in 2007/2008 so I think it's very possible that Hollyoaks can be saved and go back up to those levels as there's clearly an audience for it. It's just finding that audience again.

I don't think it's too difficult either to keep up with a daily soap - there's E4, the Sunday omnibus and you can catch up online, with past episodes of up to a month being available. I catch up online because of other commitments, as I'm sure many other people do.

Well, on the previous occasion when ITV tried to poach Chiles and Bleakley (and, admittedly, others from The One Show) it was with an evening One Show copycat in mind, so you never know.

I'm not convinced ITV has the infrastructure to make a copycat show, though. If they eventually end up giving the duo a 5pm show, I suspect it would be mainly a chat show, with very few inserts, and little if anything in the way of a team of reporters.

Daybreak got a record low rating because its half term. GMTV used to fall from around 0.9m to 0.6-7m during school holidays. There was a big shift productionwise in Daybreak yesterday so I think they should let November pan out before making any quick or big decisions, but they need to start work on their plan B as soon as possible for a potential launch in January.

Million Pound Drop did fine, it started late and ended 8 minutes early, the timechecked figure should put it above 2m (if that figure isn't timechecked). the curiosity factor will have worn off and the advertising campaign for this one wasn't as good.

It's also noticable that Lorraine is up on normal ratings by the same amount that Daybreak is down.

Breakfast won't be effected as it runs to 9.15 so viewers lost at 7.30 will instead join them at 8.30, plus I imagine less school-run parents watch Breakfast.

Thanks Mike, I thought it could be due to a regional alternative schedule.


The One Show at 5pm wouldnt work. The One Show's success is because people want something easy to watch whilst eating their dinner after getting in from work and who arent Emmerdale watchers. and they get that with The One Show.

If ITV did a version of that at 5pm it would fail as its too early for that type of show. As you say, it would have to become more of a chat show but then they have Alan Titchmarsh already who would appeal to the same demographic.

Or they could just accept they're never going to get much more of a breakfast audience than they've been getting over the last year or so, with any breakfast show, no matter how many new formats they try.

If that makes it financially necessary to shift the expense of Chiles and Bleakley to other ITV shows, so be it.